The Art of Naming Startups and Products

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The art of Start-ups & products naming https://www.flickr.com/photos/avanaut/sets/

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y our names & your logos

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y our names & your logos are incredibly powerful tools

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y our names & your logos are incredibly powerful tools to deliver your brand messages

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y our names & your logos are incredibly powerful tools to deliver your brand messages to the marketplace

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t o customers t o competitors t o distributors t o employees t o retailers t o suppliers to shareholders t o reporters

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your brand =

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y our market position your brand =

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y our market position your brand = y our mission, vision, & values +

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y our market position your brand = y our mission, vision, & values y our value proposition + +

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and your messaging

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a nd your messaging should drive think, feel & do objectives

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u pon receiving your messages…

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w hat will your audience think ?

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w hat will your audience think? h ow will they feel ?

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w hat will your audience think? h ow will they feel? w hat will they do ?

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s o the naming of things is not a decision to take lightly

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y et it so often is

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n ot taking it seriously settling p olitically acceptable e xhaustion short-sightedness deprioritizing n aivete l ack of creativity

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i t’s hard , i know

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w ith very little to work with, you must communicate very complex ideas

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b ut it’s too important to gloss over

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i n summary…

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y our names must drive brand messaging

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t hey must effectively communicate market position mission, vision, & values value proposition + +

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and think feel do + +

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