logging in or signing up situation analysis of nokia scaldingtears Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2856 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: August 02, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: RapatTrinh (6 month(s) ago) Good pressentation Saving..... Post Reply Close Saving..... Edit Comment Close By: navdeepsihag (14 month(s) ago) can i hv this presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: navdeepsihag (14 month(s) ago) can i hv this presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: navdeepsihag (14 month(s) ago) good presentation.... Saving..... Post Reply Close Saving..... Edit Comment Close By: sainisuresh (18 month(s) ago) its good Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript SITUATION ANALYSISOF NOKIA N9 SLIM : SITUATION ANALYSISOF NOKIA N9 SLIM Customer analysis : Customer analysis Nokia will be targeting all segments of the people, by providing them all kinds of services according to their needs. Today customers wants goods and services according to their needs nokia will be having separate plans for students, teenagers, adults, service people, business people etc. i.e. nokia will be providing customized products. Competitor analysis : Competitor analysis Nokia is leading the industry with 34% market share followed by Samsung with 21.2% share. Nokia smart phones such as the N8 and 5800 Touch Screen are helping the manufacturer to shore up its handset portfolio, as its loss of traction in the smart phone sector hit sales hard,” stated the report. “In response, revamped efforts with Symbian 3 and 4 are intended to help Nokia regain momentum.” Samsung’s results, more happily, represented a 40.2% year-on-year growth, following what ABI described as more deeply cultivated relationships with US and European partners. Third-position LG, with 8.9% market, saw shipments grow 20% year over year, despite suffering, ABI wrote, from “a weak smart phone portfolio in the North America market.” Sony Ericsson and Blackberry maker Research in Motion each claimed a 3.5% share of the market, followed by Apple, with 2.9% and Motorola with a 2.8%. Collaboration : Collaboration As already Nokia is leading in mobile sector whole overall the world it does not require any collaboration with any organization. Already customers are loyal to nokia and have created a good image in the minds of its customers. Collaboration is needed when the company is new in the market and not known to the people or when it has finance problems. Nokia is well established brand has finances and need no collaboration. Environmental Analysis : Environmental Analysis PORTER’S 5 FORCES Competitive Rivalry : Competitive Rivalry The intensity of rivalry, which is the most obvious of the five forces in an industry, helps determine the extent to which the value created by an industry will be dissipated through head-to-head competition. This force is located at the centre of the diagram; Is most likely to be high in those industries where there is a threat of substitute products; and existing power of suppliers and buyers in the market. Threats of existing rivalry is high for NOKIA, the existing rivalry means that the companies that are same like nokia and provide the same services and products like nokia, for example the other mobile phone manufacturer. Key competitors of the NOKIA are : Key competitors of the NOKIA are Samsung LG Sony Ericsson Blackberry Apple iphone Motorola All of these competitors can compete with the nokia at any levels. Bargaining Power of Customers : Bargaining Power of Customers Buyer power is one of the two horizontal forces that influence the appropriation of the value created by an industry. This force is relatively high where there a few, large players in the market, as it is the case with retailers and grocery stores. Present where there is a large number of undifferentiated, small suppliers, such as small farming businesses supplying large grocery companies. Low cost of switching between suppliers, such as from one fleet supplier of trucks to another. Nokia has the bigger number of customers who uses nokia phones; however the bargaining power of the customer will be high because nokia has competitors in the market like Samsung, Sony Ericsson, Blackberry, LG and the iphone, however the bargaining power could also be low if nokia has totally different product than their competitor. Threats of New Entrants : Threats of New Entrants Threat of new entrant is high because everyday there is a new competitor coming to the market for example Vodafone or O2 can come up with their own handset which could potentially affect nokia market share. SWOT Analyses : SWOT Analyses Swot analysis consists of Strengths Weakness Opportunity Threats Strengths : Strengths Huge market share in mobile sector Nokia has world-class research, design and engineering team Nokia has global relationships with all major phone companies worldwide Nokia is rated the world's fifth most valuable brand Nokia's strong management team has come through many crises unscathed Weaknesses : Weaknesses Nokia will likely be late in developing third-generation (internet-enabled) phones. The Ngage is considered a flop Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry. Opportunities : Opportunities The world’s largest phone company is willing to pay top dollar to offer itscustomers Nokia's snazzy phones There is growing world market for mobile phones, especially in developing countries such as China and India. Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge. Threats : Threats The European market for cellular phones with current technology is nearly saturated Threats from competitors like Samsung and Sony Erickson. Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others. Current Marketing Strategy : Current Marketing Strategy Nokia is using almost all types of modes to promote its brand in the market; they are very much successful in recognising their brand. The modes that nokia is using to market its brand are the following: Print Media (National Newspapers, Magazines and Flayers) Visual Media (Television) Internet Nokia is doing everything to improve their customer base by asking consumers what they want from their phone and this wan done because the sale of nokia devices dropped by a staggering 12% in July. In order to increase their market share nokia is asking for consumer input. Called the ‘Design by Community Project’ Nokia has been asking people to submit ideas for the ultimate concept phone. To date over 72,000 consumers have responded to the request. Ideas suggested are: A 4-inch capacitive display Unlimited multitasking WiFi connectivity Open source operating system and HDMI Also suggested are: Dolby Surround Sound 8 mega pixel camera with 4x optical zoom HD video recording Once the marketing exercise is finished Nokia intends producing a mock up of the so-called ideal handset. Slide 16: Nokia expects its operating margin in Devices & Services to be between 7% to 10% in the third quarter 2010. Nokia and Nokia Siemens Networks expect Nokia Siemens Networks' net sales to be between EUR 2.7 billion and EUR 3.1 billion in the third quarter 2010. Nokia and Nokia Siemens Networks expect the operating margin in Nokia Siemens Networks to be between -2% and 2% in the third quarter 2010. Nokia continues to expect industry mobile device volumes to be up approximately 10% in 2010, compared to 2009 (based on its revised definition of the industry mobile device market applicable beginning in 2010). Nokia continues to target its mobile device volume market share to be flat in 2010, compared to 2009. Nokia continues to expect its mobile device value market share to be slightly lower in 2010, compared to 2009. Target Customers : Target Customers Nokia targets the following customers: Heavy users: we chose this category because heavy users have the ability to buy our product. In this category users like the product with good features and they want something new and stylish. Nokia is targeting users between the ages of 16-45 who wants to see something special. International students Teenagers and business class Above are the target customers of Nokia. And it’s clear that company is very successful and has created a distinct position in customer minds. Marketing Plan for the Product Line Extension Marketing Objectives : Marketing Plan for the Product Line Extension Marketing Objectives Because of the Successful marketing plan, Nokia has reached all over the world. The objectives of marketing plan should be clear and legitimate. Below are some of the main objectives of Nokia. 1. Customer satisfaction: In every business customer satisfaction is very important. Nokia has taken utmost care to find out whether the product has given 100% satisfaction. Even they conducted some research regarding the customer satisfaction and expectation. Those results prove to be good for Nokia. 2. Customer perception: Before buying the product of any branded company, the customer may have some perception about the product. Similarly Nokia tries to catch the perception of a customer through various feedback systems. Customer can interact with the nearest store and get some ideas about the Product. 3. Customer needs and expectations: Satisfying the customer needs and expectation is the main goal of any branded company. Nokia spent considerable time on the development of their products and try that the product meets the Customer expectations. Target Market : Target Market Targeting the potential customer is the main target of the every marketing plan. Positioning is placing the product in the different types of population. Nokia has also some serious concerns to choose the right target audience. They chose the youth market that is falling between the ages of 13-19. Nokia have done research that the youths receive pocket money and have no commitments to spend that money. So they can spend that money to buy mobiles. They placed the ad in television and banner where the large number of people can view the ads. Nokia spreads the product also in the magazines. Marketing Mix : Marketing Mix The grouping element in the marketing strategy of company is known as marketing mix. This marketing mix designed to present what the customer want. The marketing mix of Nokia based on four “4P’s”and or “7P’s”. Conclusion : Conclusion As Nokia is the leading manufacturer of mobile phones over the world,its strategy of introducing new models in the Nokia portfolio will be a greatsuccess, also customers are loyal to Nokia and Nokia has positioned itselfproperly in the minds of all the customers. It will be easier for Nokia to attractits existing customers. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
situation analysis of nokia scaldingtears Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2856 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: August 02, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: RapatTrinh (6 month(s) ago) Good pressentation Saving..... Post Reply Close Saving..... Edit Comment Close By: navdeepsihag (14 month(s) ago) can i hv this presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: navdeepsihag (14 month(s) ago) can i hv this presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: navdeepsihag (14 month(s) ago) good presentation.... Saving..... Post Reply Close Saving..... Edit Comment Close By: sainisuresh (18 month(s) ago) its good Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript SITUATION ANALYSISOF NOKIA N9 SLIM : SITUATION ANALYSISOF NOKIA N9 SLIM Customer analysis : Customer analysis Nokia will be targeting all segments of the people, by providing them all kinds of services according to their needs. Today customers wants goods and services according to their needs nokia will be having separate plans for students, teenagers, adults, service people, business people etc. i.e. nokia will be providing customized products. Competitor analysis : Competitor analysis Nokia is leading the industry with 34% market share followed by Samsung with 21.2% share. Nokia smart phones such as the N8 and 5800 Touch Screen are helping the manufacturer to shore up its handset portfolio, as its loss of traction in the smart phone sector hit sales hard,” stated the report. “In response, revamped efforts with Symbian 3 and 4 are intended to help Nokia regain momentum.” Samsung’s results, more happily, represented a 40.2% year-on-year growth, following what ABI described as more deeply cultivated relationships with US and European partners. Third-position LG, with 8.9% market, saw shipments grow 20% year over year, despite suffering, ABI wrote, from “a weak smart phone portfolio in the North America market.” Sony Ericsson and Blackberry maker Research in Motion each claimed a 3.5% share of the market, followed by Apple, with 2.9% and Motorola with a 2.8%. Collaboration : Collaboration As already Nokia is leading in mobile sector whole overall the world it does not require any collaboration with any organization. Already customers are loyal to nokia and have created a good image in the minds of its customers. Collaboration is needed when the company is new in the market and not known to the people or when it has finance problems. Nokia is well established brand has finances and need no collaboration. Environmental Analysis : Environmental Analysis PORTER’S 5 FORCES Competitive Rivalry : Competitive Rivalry The intensity of rivalry, which is the most obvious of the five forces in an industry, helps determine the extent to which the value created by an industry will be dissipated through head-to-head competition. This force is located at the centre of the diagram; Is most likely to be high in those industries where there is a threat of substitute products; and existing power of suppliers and buyers in the market. Threats of existing rivalry is high for NOKIA, the existing rivalry means that the companies that are same like nokia and provide the same services and products like nokia, for example the other mobile phone manufacturer. Key competitors of the NOKIA are : Key competitors of the NOKIA are Samsung LG Sony Ericsson Blackberry Apple iphone Motorola All of these competitors can compete with the nokia at any levels. Bargaining Power of Customers : Bargaining Power of Customers Buyer power is one of the two horizontal forces that influence the appropriation of the value created by an industry. This force is relatively high where there a few, large players in the market, as it is the case with retailers and grocery stores. Present where there is a large number of undifferentiated, small suppliers, such as small farming businesses supplying large grocery companies. Low cost of switching between suppliers, such as from one fleet supplier of trucks to another. Nokia has the bigger number of customers who uses nokia phones; however the bargaining power of the customer will be high because nokia has competitors in the market like Samsung, Sony Ericsson, Blackberry, LG and the iphone, however the bargaining power could also be low if nokia has totally different product than their competitor. Threats of New Entrants : Threats of New Entrants Threat of new entrant is high because everyday there is a new competitor coming to the market for example Vodafone or O2 can come up with their own handset which could potentially affect nokia market share. SWOT Analyses : SWOT Analyses Swot analysis consists of Strengths Weakness Opportunity Threats Strengths : Strengths Huge market share in mobile sector Nokia has world-class research, design and engineering team Nokia has global relationships with all major phone companies worldwide Nokia is rated the world's fifth most valuable brand Nokia's strong management team has come through many crises unscathed Weaknesses : Weaknesses Nokia will likely be late in developing third-generation (internet-enabled) phones. The Ngage is considered a flop Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry. Opportunities : Opportunities The world’s largest phone company is willing to pay top dollar to offer itscustomers Nokia's snazzy phones There is growing world market for mobile phones, especially in developing countries such as China and India. Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge. Threats : Threats The European market for cellular phones with current technology is nearly saturated Threats from competitors like Samsung and Sony Erickson. Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others. Current Marketing Strategy : Current Marketing Strategy Nokia is using almost all types of modes to promote its brand in the market; they are very much successful in recognising their brand. The modes that nokia is using to market its brand are the following: Print Media (National Newspapers, Magazines and Flayers) Visual Media (Television) Internet Nokia is doing everything to improve their customer base by asking consumers what they want from their phone and this wan done because the sale of nokia devices dropped by a staggering 12% in July. In order to increase their market share nokia is asking for consumer input. Called the ‘Design by Community Project’ Nokia has been asking people to submit ideas for the ultimate concept phone. To date over 72,000 consumers have responded to the request. Ideas suggested are: A 4-inch capacitive display Unlimited multitasking WiFi connectivity Open source operating system and HDMI Also suggested are: Dolby Surround Sound 8 mega pixel camera with 4x optical zoom HD video recording Once the marketing exercise is finished Nokia intends producing a mock up of the so-called ideal handset. Slide 16: Nokia expects its operating margin in Devices & Services to be between 7% to 10% in the third quarter 2010. Nokia and Nokia Siemens Networks expect Nokia Siemens Networks' net sales to be between EUR 2.7 billion and EUR 3.1 billion in the third quarter 2010. Nokia and Nokia Siemens Networks expect the operating margin in Nokia Siemens Networks to be between -2% and 2% in the third quarter 2010. Nokia continues to expect industry mobile device volumes to be up approximately 10% in 2010, compared to 2009 (based on its revised definition of the industry mobile device market applicable beginning in 2010). Nokia continues to target its mobile device volume market share to be flat in 2010, compared to 2009. Nokia continues to expect its mobile device value market share to be slightly lower in 2010, compared to 2009. Target Customers : Target Customers Nokia targets the following customers: Heavy users: we chose this category because heavy users have the ability to buy our product. In this category users like the product with good features and they want something new and stylish. Nokia is targeting users between the ages of 16-45 who wants to see something special. International students Teenagers and business class Above are the target customers of Nokia. And it’s clear that company is very successful and has created a distinct position in customer minds. Marketing Plan for the Product Line Extension Marketing Objectives : Marketing Plan for the Product Line Extension Marketing Objectives Because of the Successful marketing plan, Nokia has reached all over the world. The objectives of marketing plan should be clear and legitimate. Below are some of the main objectives of Nokia. 1. Customer satisfaction: In every business customer satisfaction is very important. Nokia has taken utmost care to find out whether the product has given 100% satisfaction. Even they conducted some research regarding the customer satisfaction and expectation. Those results prove to be good for Nokia. 2. Customer perception: Before buying the product of any branded company, the customer may have some perception about the product. Similarly Nokia tries to catch the perception of a customer through various feedback systems. Customer can interact with the nearest store and get some ideas about the Product. 3. Customer needs and expectations: Satisfying the customer needs and expectation is the main goal of any branded company. Nokia spent considerable time on the development of their products and try that the product meets the Customer expectations. Target Market : Target Market Targeting the potential customer is the main target of the every marketing plan. Positioning is placing the product in the different types of population. Nokia has also some serious concerns to choose the right target audience. They chose the youth market that is falling between the ages of 13-19. Nokia have done research that the youths receive pocket money and have no commitments to spend that money. So they can spend that money to buy mobiles. They placed the ad in television and banner where the large number of people can view the ads. Nokia spreads the product also in the magazines. Marketing Mix : Marketing Mix The grouping element in the marketing strategy of company is known as marketing mix. This marketing mix designed to present what the customer want. The marketing mix of Nokia based on four “4P’s”and or “7P’s”. Conclusion : Conclusion As Nokia is the leading manufacturer of mobile phones over the world,its strategy of introducing new models in the Nokia portfolio will be a greatsuccess, also customers are loyal to Nokia and Nokia has positioned itselfproperly in the minds of all the customers. It will be easier for Nokia to attractits existing customers.