MediaP_28th Jan'12 Project Trainning

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OOH MEDIA PRODUCT TRAINING SESSION

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PROJECT TRANNING 28 th Jan’12 By : Media Planning Group

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What is Advertising. . : Advertising is considered as a paid form of non personal communication designed to influence a defined target consumer. Advertising is also considered as a marketing tool which can be mixed along with other promotional tools such as publicity, personal selling, sales promotion etc. A particular advertisement provides communication to a target audience about a brand or service. In this regard, advertising plays an important role in brand communication. The purpose of any advertising campaign is to inform or remind target customers or prospects about the benefits your brand or service is going to provide. Hence, it can be quoted that persuasion is the prior objective of advertising. In order to persuade the target group, the communication should be enriched with original and fresh ideas. Besides, the right media vehicle should be used to convey your communication to the right target audience.

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Benefits of Advertising Inform, instructs your target audience about your brand or service Builds credibility and maintains the uniqueness of your brand thereby enhancing your reputation Attracts new customers, prospects and leads. Also encourages existing customers to spend more on your brand or service.

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Mode of Advertising. . Advertising communicates to the target audience through various means or tools. Broadcast Advertising through Television, Radio & Internet Print advertising through newspapers, Magazines, Brochures, Pamphlets etc. Outdoor Advertising or OOH Advertising through Digital signage's, Kiosks, Billboards, Mall Branding, tree Guards, Traffic Island, Police Booth

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MEDIA’s in OOH Outdoor . . : Digital OOH Non-Digital OOH LED’s Media Mall Branding Airport, Railway Station & Bus Branding Traffic Island & Police Booths Front Façade Billboards & Unipoles Road Overhead Gantries Wall Painting Tree Guards & Kiosks Bus Shelter’s Street Furniture Public Utility

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LED Media : Façade :

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Branding :

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Branding :

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Street Furniture :

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Billboards : Cladded Billboards :

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Unipoles : Road Overhead Gantry :

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Tree Guard’s : Kiosks :

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Bus Shelter’s : Public Utility :

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Traffic Island : Police Booth’s :

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Glow Poles : Mobile Van :

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Current Scenario of OOH : More Brand are Adopting OOH Media. Seamless Brand Communication. Rich & Affluent techniques of brand Promotions. Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising , Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

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Urban Scenario Conventional Outdoor Media Large Format – Hoarding, Gantry, Unipole, Wall Painting Frequency Building Small Format – Pole Kiosk, Flower Pots, Tree Guards BQS/DBQS Unconventional Outdoor Media Mall Branding – Like Lift Branding, Escalator Branding, Front Façade etc. Traffic Booth, Traffic Islands, Traffic Lights etc. Train Branding, Bus Branding, Metro Train Branding, Rly Station Bus Stand Branding Airport Media etc Retail Activation Digital Rural Scenario Conventional Outdoor Media Mainly Large Format Retail Rural Activation

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HIT FOR SURE. . Thanking U All for Joining this Session

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