Types & formats of Advertising

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Product Training Session_28 Jan 2012

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TOPIC : 

TOPIC TYPES AND FORMATS OF ADVERTISING

DEFINITION OF ADVERTISING : 

Advertising is the promotion of a company’s product and services carried out primarily to drive up sales of the products and services. There are several reasons for advertising, some of which are as follows: Increasing the sales of the product/service. Creating and maintaining a brand identity or brand image. Communicating a change in the existing product line. Introduction of a new product or service. Increasing the buzz-value of the brand or the company. DEFINITION OF ADVERTISING

TYPES OF ADVERTISING : 

PRINT MEDIA OUTDOOR MEDIA BROADCAST ADVERTISING COVERT ADVERTISING SURROGATE ADVERTISING PUBLIC SERVICE ADVERTISING CELEBRITY ADVERTISING TYPES OF ADVERTISING

PRINT MEDIA FORMAT : 

Print media has always been a popular advertising option. Advertising products via newspapers or magazines is a common practice. The format of print media are as : Decide on your communication objective Decide on your target audience Decide on your format Develop your concept The visual The headline The copy Mistakes to avoid PRINT MEDIA FORMAT

OUTDOOR MEDIA ADVERTISING : 

Outdoor formats fall into one of three major categories: 1. Billboards Bulletins Digital Billboards Junior Posters Posters Spectaculars Wall Murals Wrapped Posters Wrapped Square Posters OUTDOOR MEDIA ADVERTISING

2. Street Furniture : 

Bicycles and Bicycle Racks Bus Benches Bus Shelters Convenience Store Advertising In-Store Advertising Kiosks: Information Kiosks: Telephone Newsstands and News racks Pedestrian Panels Shopping Malls 2. Street Furniture

3.Transit : 

Airports Buses – Exterior Buses – Interior In-Flight Advertising Mobile Billboards Rail Systems and Subways Taxicabs Truck side Fleet Displays 3.Transit

BROADCAST ADVERTISING : 

Broadcast advertising is a very popular advertising medium that constitutes several branches like- TELEVISION RADIO INTERNET BROADCAST ADVERTISING

COVERT ADVERTISING : 

Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. COVERT ADVERTISING

SURROGATE ADVERTISING : 

This type of advertising is done indirectly. Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to health are prohibited by law in several countries. SURROGATE ADVERTISING

PUBLIC SERVICE ADVERTISING : 

These type of advertising is done for social causes. Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messages about important matters and social causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. PUBLIC SERVICE ADVERTISING

CELEBRITY ADVERTISING : 

Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. CELEBRITY ADVERTISING

CONCLUSION : 

So, those were the most popular kinds of advertising used today. Each of the advertisement types mentioned has its own sub-types and rates of effectiveness. CONCLUSION