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Premium member Presentation Transcript Outdoor Advertising in India And Aboard & Importance of Innovation in OOH: Outdoor Advertising in India And Aboard & Importance of Innovation in OOHWhat is OOH(outdoor advertisement : What is OOH(outdoor advertisement Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.Types of Outdoor Advertisements: : Types of Outdoor Advertisements :Digital OOH:: Digital OOH : Digital out-of-home refers to dynamic media distributed across placed-based networks in venues. Mall branding Café branding Railway station Airport branding Shop branding Health clubs branding Petrol pump branding Gas station brandingNON Digital OOH: NON Digital OOH Non-digital out-of-home refers to other types of media distributed across physical spaces. These are Bus advertising Mobile billboard Billboard advertising space Taxi advertising Wall painting ComPark advertising Bulletin Road painting Lamppost banner advertisingOutdoor Advertisement in India : Outdoor Advertisement in India According to Zenith Opt media, the global advertising expenditure in 2004 was approximately $371 billion, out of which out-of-home accounted for just 5.3 per cent, which would put it at around $ 19 billion. But if we look at similar figures only for Western Europe -- the most developed outdoor market in the world -- then out-of-home would account for around 10 per cent of the ad spend in those markets. In comparison, according to a Pitch – Madison Advertising Outlook 2005, the Indian outdoor industry was worth Rs 800 crore in 2004. It had grown by 10 per cent over 2003 and accounted for around 8 per cent of the total ad spends in the country. So, even though outdoor advertising as a percentage of ad spends and in terms of year-on-growth seems healthy, we must understand that we are talking about a very small base here. But thanks to big outdoor spenders like the telecom, financial services and the entertainment industry, all indicators are still quite encouraging.India outdoor media : India outdoor mediaOutdoor media in aboard : Outdoor media in aboard Billboards are a part of American life, in recent years, with about 1,500 digital billboard displays Traditional roadside billboards remain the predominant form of outdoor advertising in the US with 66 percent of total annual revenue. Today, billboard revenue is 73 percent local ads, 18 percent national ads, and 9 percent public service ads.  Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA Top spender in advertisement Microsoft – more than 20 percent of their annual revenue or $11.5 billion Coca-Cola – more than $2.5 billion Yahoo – more than 20 percent of their annual revenue or $1.3 billion eBay – 14 percent to 15 percent of its revenue – which was $871 million, much of that to advertise on Google Google – In the millions rather than billions of dollars – with $188 million Starbucks – $95 millionCOMPANIES IN ADVERTISING : COMPANIES IN ADVERTISING www.businessinsider.comInnovation in OOH: Innovation in OOHInnovation : Innovation Innovation can be defined as the application of new ideas to the products, processes, or other aspects of the activities of a firm that lead to increased “value.” This “value” is defined in a broad way to include higher value added for the firm and also benefits to consumers or other firms. The recent excellent innovative campaign are :Vodafone Zozo and net connect, DOCOMO, Uninor , MicroMAX unplugged, aircel rain protection campaign and Ree flek etcImportance of Innovation : Importance of Innovation Lowest cost per thousand The Message Higher The Awareness More Expressive More attractive and effective Impact of InnvationExcellent Innovation In Outdoor : Excellent Innovation In Outdoor Absolut Vodka scores big again in the originality department! This billboard appeared on a Manhattan street with the entire contents of a studio apartment attached to it. Add in the cross-promotional aspect by having all the contents from IKEA ( check out their mobile advertising in our ad labs ) and you have a sure-fire winner.PowerPoint Presentation: Definitely the largest billboard in Russia, and perhaps in Europe. Right in the center of the city, too -- see the Kremlin behind it?PowerPoint Presentation: To create a completely stunning design, keeping in mind the different taglines of the clients. The communication initiative was to make a design in order to convey the exact thought of the client and increase awareness about brand presence. Product: High Impact graphic Category: Miscellaneous Source: Encyclomedia Networks Pvt. Ltd.PowerPoint Presentation: Rays 3D is a ‘One stop solution’ provider for Lenticular printing in India. They have recently created the world’s largest lenticular 3 D hoarding for Mumbai’s Political Party- Bhartiye Viddyarthi sena . It proves to be a highly interactive and engaging medium. Product: Lenticular Billboard Category: Outdoor Source: Rays 3DCompany :Origins advt. Private limited Brand name :NOKIA Period :Dec 2009 : Company :Origins advt. Private limited Brand name :NOKIA Period :Dec 2009 Company :Origins advt. Private ltd Brand name : knorr soups Period :Dec 2009Innovative outdoor creation : Innovative outdoor creationPowerPoint Presentation: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.