Prospective business avenues_Indian Ad Industry

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WELCOME

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Prospective business avenues and projections of Indian advertising industry and North India.

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Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Or Attempt to create a favorable mental picture of a product or firm in mind of consumers . This image aims to associate the advertised product and/or firm with certain lifestyles or values . Its three basic functions are to Definition

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(1) Increase consumer awareness , (2) Convert the awareness into familiarity, and (3) U se the familiarity to influence consumer buying behavior . Advantage of Advertising

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Television Current size: Rs 148 billion Projected size by 2010: Rs 427 billion; CAGR: 24% Filmed entertainment : Current size: Rs 68 billion :Projected size by 2010: Rs 153 billion; CAGR: 18% Print Media:Current size: Rs 109 billion :Projected size by 2010: Rs 195 billion; CAGR: 12% Geographical distribution All the major cities in India Output per annum The Indian advertising industry is expected to grow by 13 %in 2010 to Rs 21,145 crore. Market Capitalization Market cap of around $5 billion Size of the INDUSTRY

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Experts reveal that total advertisement spending by the political parties would be around Rs 800 crore. The Congress and the BJP alone could spend over Rs 400 crore on ads on television, radio and newspapers. Most of the ads appear on going to general entertainment and regional TV channels and hardly a small proportion in News channels. Surprising Sector of Advertising

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Top leading Companies Ogilvy and Mather J Walter Thompson India Mudra Communication Pvt. Ltd FCB-Ulka Advertising Ltd Rediffusion-DY&R McCann-Erickson India Ltd RK Swamy/BBDO Advertising Ltd Grey Worldwide (I) Pvt. Ltd Leo Burnett India Pvt. Ltd Contract Advertising India Ltd Origins Advertising Private Limited

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Advertising - A brand’s communication tool Advertising is a paid form of brand, service or business promotion and requires a proper and planned budget. Creative control is one distinguishing feature of advertising. Every advertisement requires creative control. Advertising is customer centric in nature. Customers play an important role in any major or minor ad campaign because they are the one who are going to decide the fate of the ad campaign. Some benefits of advertising include Popularizing your brand, idea or service to the target group Informing target audience about your brand or service’s presence in the market Encouraging healthy competition in the market Providing social benefits for the brand Increasing the sales of the particular industry

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Use One Message Add Credibility Test Everything Be Easy to Contact Match Ads to Target Create Curiosity 6 Laws of Advertising Success

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Have a Clear Marketing Direction -- and Stick to It. “ Distinctive Positioning It's All About Customer Benefits. Integrate All Promotional Activity Accountable Performance 5 Steps for Better ROI in Advertising

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The Yellow Pages. Newspaper advertising. Internet advertising Magazine advertising. Business cards. Joining professional/business organizations Vehicle advertising. Sending promos with invoices .(New) Cable TV advertising. New Bussiness Idea

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An estimated 28 million Indians are currently hooked on to the internet. And this rising number is leading to the growth of internet advertising, which today stands at approximately INR 1 billion. The internet is being used for a variety of reasons, besides work, such as chatting, leisure, doing transactions, writing blogs etc. This offers a huge opportunity to marketers to sell their products. And with broadband becoming increasingly popular, this segment is expected to grow by leaps and bounds. Internet advertising

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India contributes to 17 % of the world population but is only 0.7% of the world advertising market so it has huge potential to grow in future.

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Automobile Industry Real Estate Industry Banking Industry Insurance Industry FMCG Industry Telecom Industry Garment Industry Jewellery Industry Electronic Appliance Education Industry Future Bussiness for Advertising Industry

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New Trends that May be Followed In Northern India as USP By ORIGINS

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Advertising that is built around impulse purchasing and that utilizes display designed to catch a shopper's eye particularly at the place where payment is made, such as a checkout counter. There are various types of point-of-purchase displays, including window displays, counter displays, floor stands display bins, banners of any kind, and all types of open and closed display cases. Generally, these displays are created and prepared by the manufacturer for distribution to wholesalers or retailers who sell the manufacturer's merchandise. Often, a manufacturer will discount the cost of merchandise or in some other way compensate the retailer for using a point-of-purchase display. POP in advertising

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A new form of internet advertising that is growing rapidly is social network advertising. It is online advertising with a focus on social networking sites. This is a relatively immature market, but it has shown a lot of promises as advertisers are able to take advantage of the demographic information the user has provided to the social networking site. One of the best uses of this medium is that advertisers can get directly in touch with people, knowing their demographics and personality profiles. Because some of these sites have communities on various subjects which individuals join to share their interests, advertisers are exactly able to know what kind of target audience they are looking at. Advertising on Social Networking sites

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A true form of mobile advertising, radio is ancient yet unique, growing and pervasive medium. Radio is able to penetrate our daily lives still of-limits to other media like television, internet, print or outdoor. Radio is with its audience when one wakes up in the morning, goes to jog, commutes to and from jobs, at workstations and goes to bed. It can be broadcasted to highly targeted audience. Commercial radio stations earn revenue by playing radio spots ranging from few seconds to minutes. The format is evolving with time; stations now stream their program on internet and reach wider audience. Radio Advertising

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Mobile phones became a new means of advertising in 1998. When the first paid downloadable content appeared on mobile phones in Finland, it was only a matter of time until mobile advertising followed. By 2007 the value of mobile advertising had reached $2.2 billion and providers such as Admob delivered billions of mobile ads. More advanced mobile ads include banner ads, coupons, Multimedia Messaging Service picture and video messages, advergames and various engagement marketing campaigns. Mobile Advertising

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Billboards are so ubiquitous in the modern world, many people barely even notice them anymore. So, some advertisers have gotten ultra-creative with their outdoor advertising, relying on eye-catching imagery and unusual proportions to grab the attention of the public. From shocking props like sliced pigeons to a billboard you can eat, these 15 clever advertising campaigns expand outside the box to interact with the world outside. New Ultra Modern Bill Board

Projection For Indian Advertising Sector : 

The growth of India’s advertising industry is set to halve to 10 per cent by 2013, according to the latest projections by Media Partners Asia (MPA), a leading international media research agency. This is, however, in line with a general projected slowdown in the region (see table), the Hong-Kong-based agency said. India, however, will still grow faster than China, Malaysia, and Indonesia, the agency said. “The compounded annual growth rate of India between 2008 and 2013 will be 12.8 per cent, ahead of China (11.8 per cent) and Indonesia (11.4 per cent),” MPA’s projections are significant because they contradict some of the earlier projections made by other international research agencies at the start of the year, showing that the Indian advertising industry would be growing at 18 to 22 per cent over the next three or four years. According to the report, most of the Asian countries are expected to witness a slowdown in their advertising industry and the Asian markets’ average growth will touch 5 per cent in 2008 against over 7 per cent last year. The MPA report said: “...the growth of advertising on television and print media will come at a significant cost because of intensifying competition and increasing diversification....Print media will continue to lose market share with the notable exception of India, while newspapers will remain significant advertising platforms in Southeast Asian markets like Singapore and Malaysia.” This report gains significance as the Indian media and entertainment market is expected to grow at over 18 per cent riding on the back of the increasing penetration of television, cable, direct-to-home (DTH) and the print medium. “sAny slowdown in the ad-industry’s growth has a direct impact on the television and print medium and an overall consumer spending. But the good news is that the growth will be in double digits as suggested by MPA,” said an expert on the media and entertainment industry. Projection For Indian Advertising Sector

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Future Projections of Indian Advertising

India’s Growth in the Advertising Industry : 

The Indian advertising industry as it stands today is all about business. It has grown from being a small-scale business to a full-grown industry. It has come up as one of the key industries and tertiary sectors and has expanded its reach be it with respect to creative branding, the capital deployed or the workforce involved. Advertising firms in India, in no time have carved a niche for themselves and set themselves on the world map. It is one of the key factors to improve your business. Advertising agencies in India with an estimated value of es13, 200-crore has astonished many the world over with some astounding work that has emerged in the recent past. The creative minds in India’s creative branding agencies have produced some unbelievable concepts and work that can be considered as masterpieces in the field of advertising. India’s Growth in the Advertising Industry