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Edit Comment Close Premium member Presentation Transcript Comparative Study Of Social Networking Sites : Comparative Study Of Social Networking Sites 1 SOCIAL NETWORKING SITES TABLE OF CONTENTS : TABLE OF CONTENTS Facebook Orkut Linkedin Comparison of Facebook, Orkut, Linkedin Comparison of traffic Some facts 2 SOCIAL NETWORKING SITES FACEBOOK : FACEBOOK Date of Launched – February 4,2004 Founders - Mark Zuckerberg Chris Hughes Dustin Moskovitz Eduardo Saverin Area served – Worldwide Revenue – US$800 million Users – 500 million 3 SOCIAL NETWORKING SITES Facebook Platform : Facebook Platform Facebook Platform Statistics : More than one million developers and entrepreneurs from more than 180 countries More than 550,000 active applications currently on Facebook Platform More than 250,000 websites have integrated with Facebook Platform. 4 SOCIAL NETWORKING SITES Facebook Features : Facebook Features Chat Facebook Live Credits Status updates Messages & Inbox Networks, groups & like pages News feed Notifications Pokes Wall Create an ad 5 SOCIAL NETWORKING SITES Applications : Applications Events Quiz Horescopes Games Notes Videos Photos Gifts Notes 6 SOCIAL NETWORKING SITES Slide 7: 7 Slide 8: SOCIAL NETWORKING SITES 8 Slide 9: SOCIAL NETWORKING SITES 9 Slide 10: SOCIAL NETWORKING SITES 10 Slide 11: 11 ORKUT : ORKUT 12 SOCIAL NETWORKING SITES Founder - Orkut Buyukkoten Area Served : BRAZIL, INDIA , JAPAN , USA, PAKISTAN Revenue: US$21.80 billion Users: 100 million Launched on- January 24, 2004 FEATURES AND APPLICATIONS : FEATURES AND APPLICATIONS Live cricket scores Yahoo messenger Google talk 13 SOCIAL NETWORKING SITES Applications of Orkut : Applications of Orkut Scraps Images Videos or mp3 Themes Communities Games 14 SOCIAL NETWORKING SITES Slide 15: 15 SOCIAL NETWORKING SITES Slide 16: 16 SOCIAL NETWORKING SITES Slide 17: 17 SOCIAL NETWORKING SITES Slide 18: 18 SOCIAL NETWORKING SITES Slide 19: 19 SOCIAL NETWORKING SITES linkedin : linkedin Launched on- May 2003 The company was founded by Reid Hoffman Revenue- $17 million It is not present in Cuba, Iran, North Korea, Sudan, or Syria 20 SOCIAL NETWORKING SITES LINKEDIN : LINKEDIN 21 SOCIAL NETWORKING SITES A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network. FEATURES OF LINKEDIN : FEATURES OF LINKEDIN 22 SOCIAL NETWORKING SITES With 80 million users Employers can list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. Users can post their own photos and view photos of others to aid in identification. Users can now follow different companies and can get notification about the new joining and offers available. Users can save (i.e. bookmark) jobs which they would like to apply for. FEATURES : FEATURES Gives access to a reduced feature set over a mobile phone . Allows other online services to be embedded within a member's profile page. Linkedin groups Linkedin answeres 23 APPLICATIONS : APPLICATIONS Industry updates Network Updates Linkedin Answers Linkedin Groups Company research Embedded online services Access to open source projects Slide 25: 25 SOCIAL NETWORKING SITES Slide 26: 26 SOCIAL NETWORKING SITES Slide 27: 27 SOCIAL NETWORKING SITES COMPARATIVE STUDY : COMPARATIVE STUDY 28 Slide 29: 29 SOCIAL NETWORKING SITES Slide 30: 30 SOCIAL NETWORKING SITES Slide 31: Facebook and Orkut Traffic 31 SOCIAL NETWORKING SITES Facebook and linkedin Traffic : Facebook and linkedin Traffic 32 SOCIAL NETWORKING SITES According to a recent report from comScore, visitors spent about 13 minutes on average at LinkedIn during October 2009, while Facebook users logged about 213 minutes. SOME FACTS : SOME FACTS In india social media reaches 60% of the online audience. Facebook has the highest reach followed by orkut. 62% of the orkut audience visit facebook, 51%of the facebook audience also visit orkut. Other networks have 90% of their audience visiting facebook and orkut. 33 SOCIAL NETWORKING SITES Slide 34: The no. of users of facebook and orkut are in the age group of 15-24. and for linkedin its 25-34. The 6-10 pm time slot of usage of social media has shifted from TV to online connecting with friends. 34 SOCIAL NETWORKING SITES Slide 35: 35 SOCIAL NETWORKING SITES P : P THANK YOU 36 SOCIAL NETWORKING SITES You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.