comparative study of social networking sites

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Comparative Study Of Social Networking Sites : 

Comparative Study Of Social Networking Sites 1 SOCIAL NETWORKING SITES

TABLE OF CONTENTS : 

TABLE OF CONTENTS Facebook Orkut Linkedin Comparison of Facebook, Orkut, Linkedin Comparison of traffic Some facts 2 SOCIAL NETWORKING SITES

FACEBOOK : 

FACEBOOK Date of Launched – February 4,2004 Founders - Mark Zuckerberg Chris Hughes Dustin Moskovitz Eduardo Saverin Area served – Worldwide Revenue – US$800 million Users – 500 million 3 SOCIAL NETWORKING SITES

Facebook Platform : 

Facebook Platform Facebook Platform Statistics : More than one million developers and entrepreneurs from more than 180 countries More than 550,000 active applications currently on Facebook Platform More than 250,000 websites have integrated with Facebook Platform. 4 SOCIAL NETWORKING SITES

Facebook Features : 

Facebook Features Chat Facebook Live Credits Status updates Messages & Inbox Networks, groups & like pages News feed Notifications Pokes Wall Create an ad 5 SOCIAL NETWORKING SITES

Applications : 

Applications Events Quiz Horescopes Games Notes Videos Photos Gifts Notes 6 SOCIAL NETWORKING SITES

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SOCIAL NETWORKING SITES 8

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SOCIAL NETWORKING SITES 9

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SOCIAL NETWORKING SITES 10

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ORKUT : 

ORKUT 12 SOCIAL NETWORKING SITES Founder - Orkut Buyukkoten Area Served : BRAZIL, INDIA , JAPAN , USA, PAKISTAN Revenue: US$21.80 billion Users: 100 million Launched on- January 24, 2004

FEATURES AND APPLICATIONS : 

FEATURES AND APPLICATIONS Live cricket scores Yahoo messenger Google talk 13 SOCIAL NETWORKING SITES

Applications of Orkut : 

Applications of Orkut Scraps Images Videos or mp3 Themes Communities Games 14 SOCIAL NETWORKING SITES

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linkedin : 

linkedin Launched on- May 2003 The company was founded by Reid Hoffman Revenue- $17 million It is not present in Cuba, Iran, North Korea, Sudan, or Syria 20 SOCIAL NETWORKING SITES

LINKEDIN : 

LINKEDIN 21 SOCIAL NETWORKING SITES A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.

FEATURES OF LINKEDIN : 

FEATURES OF LINKEDIN 22 SOCIAL NETWORKING SITES With 80 million users Employers can list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. Users can post their own photos and view photos of others to aid in identification. Users can now follow different companies and can get notification about the new joining and offers available. Users can save (i.e. bookmark) jobs which they would like to apply for.

FEATURES : 

FEATURES Gives access to a reduced feature set over a mobile phone . Allows other online services to be embedded within a member's profile page. Linkedin groups Linkedin answeres 23

APPLICATIONS : 

APPLICATIONS Industry updates Network Updates Linkedin Answers Linkedin Groups Company research Embedded online services Access to open source projects

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COMPARATIVE STUDY : 

COMPARATIVE STUDY 28

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Facebook and Orkut Traffic 31 SOCIAL NETWORKING SITES

Facebook and linkedin Traffic : 

Facebook and linkedin Traffic 32 SOCIAL NETWORKING SITES According to a recent report from comScore, visitors spent about 13 minutes on average at LinkedIn during October 2009, while Facebook users logged about 213 minutes.

SOME FACTS : 

SOME FACTS In india social media reaches 60% of the online audience. Facebook has the highest reach followed by orkut. 62% of the orkut audience visit facebook, 51%of the facebook audience also visit orkut. Other networks have 90% of their audience visiting facebook and orkut. 33 SOCIAL NETWORKING SITES

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The no. of users of facebook and orkut are in the age group of 15-24. and for linkedin its 25-34. The 6-10 pm time slot of usage of social media has shifted from TV to online connecting with friends. 34 SOCIAL NETWORKING SITES

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P : 

P THANK YOU 36 SOCIAL NETWORKING SITES