logging in or signing up Unit-1 Research Process satsangiy Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 11152 Category: Entertainment License: All Rights Reserved Like it (12) Dislike it (1) Added: April 30, 2009 This Presentation is Public Favorites: 12 Presentation Description No description available. Comments Posting comment... By: poonam198 (1 month(s) ago) i m mba student i want to download ur ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: poonam198 (1 month(s) ago) i m mba student i want to download ur ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: poonam198 (1 month(s) ago) plzz send ur ppt Saving..... 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And .…some definitions... “Market research is the means by those who provide goods and services to keep themselves in touch with the needs and wants of those who buy and use those goods and services” UK Market Research Society “A means to (1) reduce uncertainty, (2) monitor performance and (3) contribute to the strategic processes” Open University A “formal” definition Marketing research is a formalized means of collecting, analyzing and interpreting information to be used in helping making marketing decisions. : And .…some definitions... “Market research is the means by those who provide goods and services to keep themselves in touch with the needs and wants of those who buy and use those goods and services” UK Market Research Society “A means to (1) reduce uncertainty, (2) monitor performance and (3) contribute to the strategic processes” Open University A “formal” definition Marketing research is a formalized means of collecting, analyzing and interpreting information to be used in helping making marketing decisions. Slide 4: The Research Process: 11 Steps Step One: Establishing the Need for Marketing Research Step Two: Defining the Problem Step Three: Establishing Research Objectives Step Four: Determining Research Design Step Five: Identifying Information Types and Sources Step Six: Determining Methods of Accessing Data Slide 5: The Research Process: 11 Steps cont… Step Seven: Designing Data Collection Forms Step Eight: Determining Sample Plan and Size Step Nine: Collecting Data Step Ten: Analyzing Data Step Eleven: Preparing and Presenting the Final Research Report Slide 6: The Research Process Step One: Establish the Need for Marketing Research Marketing Research is not needed when the: required information is already available decisions need to be made now organization can’t afford the research costs outweigh the value of the research Slide 7: The Research Process Step Two: Define the Problem The most important step in the marketing research process is defining the problem. (Ch. 4) Slide 8: The Research Process Step Three: Establish Research Objectives What information is needed in order to solve the problem? Slide 9: The Research Process Step Four: Determine Research Design Exploratory Research: collecting information in an unstructured and informal manner Descriptive Research: refers to a set of methods and procedures describing marketing variables Causal Research (experiments and other approaches): allows isolation of causes and effects Slide 10: The Research Process Step Five: Identify Information Types and Sources Secondary Data: information that has been collected for some purpose other than the research at hand Primary Data: information that has been gathered specifically for the research objectives at hand Slide 11: The Research Process Step Six: Determine Methods of Accessing Data Secondary Data: accessing data through sources such as the Internet and library Primary Data: collecting data from participants through methods such as telephone, mail, online, and face-to-face (quantitative), and observation studies and focus groups (qualitative) Slide 12: The Research Process Step Seven: Design Data Collection Forms The design of the data collection form that is used to ask or observe and record information in marketing research projects is critical to the success of the project. It is easy to write a set of questions but very difficult to construct a questionnaire. General types of “instruments” (forms) Questionnaires Observation Study forms (protocols) Slide 13: The Research Process Step Eight: Determine Sample Plan and Size Sample plan: refers to the process used to select units from the population to be included in the sample Sample size: refers to determining how many elements (units) of the population should be included in the sample Slide 14: The Research Process Step Nine: Collect Data Sound data collection is very important because, regardless of the data analysis methods used, data analysis cannot “fix” bad data. 12 Nonsampling errors may occur during data collection. These are related to poor design and/or execution of the data gathering. Sampling errors may occur based purely on chance Slide 15: The Research Process Step Ten: Analyze Data Data analysis: involves entering data into computer files, inspecting data for errors (data cleaning), running tabulations (frequencies), and conducting various statistical tests Slide 16: The Research Process Step Eleven: Prepare and Present the Final Research Report Findings are presented, often by research objective, in a clear and concise way. The need for a good report cannot be overstated. It is the report, and/or its presentation, that properly communicates the results to the client. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Unit-1 Research Process satsangiy Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 11152 Category: Entertainment License: All Rights Reserved Like it (12) Dislike it (1) Added: April 30, 2009 This Presentation is Public Favorites: 12 Presentation Description No description available. Comments Posting comment... By: poonam198 (1 month(s) ago) i m mba student i want to download ur ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: poonam198 (1 month(s) ago) i m mba student i want to download ur ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: poonam198 (1 month(s) ago) plzz send ur ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: poonam198 (1 month(s) ago) plzz send ur ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: poonam198 (1 month(s) ago) ur presentation is good Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: The Research Process What is Research? : What is Research? ? And .…some definitions... “Market research is the means by those who provide goods and services to keep themselves in touch with the needs and wants of those who buy and use those goods and services” UK Market Research Society “A means to (1) reduce uncertainty, (2) monitor performance and (3) contribute to the strategic processes” Open University A “formal” definition Marketing research is a formalized means of collecting, analyzing and interpreting information to be used in helping making marketing decisions. : And .…some definitions... “Market research is the means by those who provide goods and services to keep themselves in touch with the needs and wants of those who buy and use those goods and services” UK Market Research Society “A means to (1) reduce uncertainty, (2) monitor performance and (3) contribute to the strategic processes” Open University A “formal” definition Marketing research is a formalized means of collecting, analyzing and interpreting information to be used in helping making marketing decisions. Slide 4: The Research Process: 11 Steps Step One: Establishing the Need for Marketing Research Step Two: Defining the Problem Step Three: Establishing Research Objectives Step Four: Determining Research Design Step Five: Identifying Information Types and Sources Step Six: Determining Methods of Accessing Data Slide 5: The Research Process: 11 Steps cont… Step Seven: Designing Data Collection Forms Step Eight: Determining Sample Plan and Size Step Nine: Collecting Data Step Ten: Analyzing Data Step Eleven: Preparing and Presenting the Final Research Report Slide 6: The Research Process Step One: Establish the Need for Marketing Research Marketing Research is not needed when the: required information is already available decisions need to be made now organization can’t afford the research costs outweigh the value of the research Slide 7: The Research Process Step Two: Define the Problem The most important step in the marketing research process is defining the problem. (Ch. 4) Slide 8: The Research Process Step Three: Establish Research Objectives What information is needed in order to solve the problem? Slide 9: The Research Process Step Four: Determine Research Design Exploratory Research: collecting information in an unstructured and informal manner Descriptive Research: refers to a set of methods and procedures describing marketing variables Causal Research (experiments and other approaches): allows isolation of causes and effects Slide 10: The Research Process Step Five: Identify Information Types and Sources Secondary Data: information that has been collected for some purpose other than the research at hand Primary Data: information that has been gathered specifically for the research objectives at hand Slide 11: The Research Process Step Six: Determine Methods of Accessing Data Secondary Data: accessing data through sources such as the Internet and library Primary Data: collecting data from participants through methods such as telephone, mail, online, and face-to-face (quantitative), and observation studies and focus groups (qualitative) Slide 12: The Research Process Step Seven: Design Data Collection Forms The design of the data collection form that is used to ask or observe and record information in marketing research projects is critical to the success of the project. It is easy to write a set of questions but very difficult to construct a questionnaire. General types of “instruments” (forms) Questionnaires Observation Study forms (protocols) Slide 13: The Research Process Step Eight: Determine Sample Plan and Size Sample plan: refers to the process used to select units from the population to be included in the sample Sample size: refers to determining how many elements (units) of the population should be included in the sample Slide 14: The Research Process Step Nine: Collect Data Sound data collection is very important because, regardless of the data analysis methods used, data analysis cannot “fix” bad data. 12 Nonsampling errors may occur during data collection. These are related to poor design and/or execution of the data gathering. Sampling errors may occur based purely on chance Slide 15: The Research Process Step Ten: Analyze Data Data analysis: involves entering data into computer files, inspecting data for errors (data cleaning), running tabulations (frequencies), and conducting various statistical tests Slide 16: The Research Process Step Eleven: Prepare and Present the Final Research Report Findings are presented, often by research objective, in a clear and concise way. The need for a good report cannot be overstated. It is the report, and/or its presentation, that properly communicates the results to the client.