logging in or signing up MS-Final satishmavhad Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 153 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 13, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 2: Aman Kumar 01, Satish Avhad 03, Rajendra Bhsale 08, Shravan Chandak 10, Abhishek Funde 16, Parag Girase 17. Automobile Industry… : The automobile sector of India is the seventh largest in the world, Acco. Asia Economic Institute, auto sector of India will be global leader by 2012, 75% market is covered by small cars, Automotive Industry including component and tyres- Rs. 2,20,600 crores, Direct & indirect Employments-13.1 Million, Contribution to GDP 2008-09- 4.14%, 17% indirect Taxes to Government, Automobile Industry… http://www.indiainbusiness.nic.in/industry-infrastructure/industrial-sectors/automobile.htm Growth of Industry in %... : Growth of Industry in %... Maruti Suzuki… : Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited 1981), Head quarter in Delhi, Subsidiary of Suzuki Motor Corporation of Japan, Revenue for 2009-4.8 Billion Dollars, Employees- 6903 Offer 14 brands with 150 variants, Brands: Maruti 800, Alto, Omni, Alto, Alto k-10, Gypsy, Estilo, WagonR, Eeco, A-star, Ritz, Swift, SX4, Dzire, Grand Vitara, Maruti Suzuki… MARKET SHARE… : MARKET SHARE… BRANDS… : Manufactured locally 800 (Launched 1983) Omni (Launched 1984) Gypsy (Launched 1985) WagonR (Launched 2002) Alto (Launched 2000) Swift (Launched 2005) Estilo (Launched 2009) SX4 (Launched 2007) Swift DZire (Launched 2008) A-star (Launched 2008) Ritz (Launched 2009) Eeco (Launched 2010) Maruti New Wagon R (Launched 2010) Maruti Altok10 (Launched 2010) BRANDS… Discontinued Car Models: 1000, Zen, Esteem, Baleno, Zen Estilo, Versa, Grand Vitara XL7 PORTER’S FIVE FORCE MODEL : PORTER’S FIVE FORCE MODEL Slide 9: 4 Ps OF SUCCESSFUL BRAND Maruti swift… : Maruti swift… Launched in India on may 25, 2005. More than 4.5 lakhs cars have been sold. Productivity 2005 – 5000 units / month. 2010 – 12000 units/month. Production from Gurgaon and Manesar plants. Waiting period, Petrol variants – 2-3 months diesel variants – 4 months Marketing mix : Marketing mix Petrol :- 1. Lxi- 2.4 ltrs. a. heater and manual air conditioner. b. child lock(rear door). 2.Vxi- 4.4 ltrs. a. black colored A&B pillars. b. Day and night rear view mirror. 3. Zxi- 5.4 ltrs. a. Dual front airbags. b. Climate control air conditioning system. c. ABS(anti lock breaking system), d. Seat height adjuster. Product Product….cont… : Product….cont… Diesel variants:- Swift LDI- power steering , manual air conditioning , sun visitor, consol box. price – Rs. 5,07,907 Swift VDI- front electric window, central door locking, drivers’ seat belt warning lamp, day night review mirror. price-( Rs. 5,45,418 and Rs.5,64,995.) Pricing : Pricing MARUTI SUZUKI SWIFTList price(ex-showroom, Delhi ) Rs 3.87-5.52 lakh (Rs. 4.39 to Rs. 5.64)Top speed 174kph0-100kph 12.29sec HYUNDAI GETZList price (ex-showroom, Delhi) Rs 4.74-5.36 lakh (Rs. 3.94 to 5,64 lakhs)Top speed 144kph0-100kph 14.47sec TATA INDICA List price(ex- showroom, Delhi) Rs. 3.57 - 4.00 Top speed 105 kph - One of the target markets was Delhi NCR - Road tax - up to 4 lakhs – 2% above 4 lakhs – 4% promotion : promotion WagonR and Maruti Omni had stickers that said “My next car is a Swift”. 16,000 bookings before the launch. In film placement in “ Bunty aur Bubly”. Won car of the year 2006. General people for commercial ads and no brand ambassador. PLACE… : PLACE… Plants Gurgaon facilities. K series plant Manesar facility. Suzuki powertrain. Dealers in india Maharashtra – 57 Delhi- 28 West Bengal -11 Tamil nadu -35 Slide 17: STPD OF SUCCESSFUL BRAND Slide 18: Segmentation ON THE BASIS DEMOGRAPHICS ON THE BASIS PSYCHOGRAPHIC For Example: SEC B ,Futuristic, User friendly etc… For Example: 20-40yrs , Mid-Size Family etc… ON THE BASIS BEHAVIORIAL For Example: Service, Economy, Speed etc… Slide 19: Target market TECHNO SAVVY PROFESSIONALS & OFFICIALS INCOME EARNERS Slide 20: Positioning “Low price alternative“ Sportiness In Its DNA Slide 21: Differentiation Styling with clear sense of muscularity Solid Look complimented by class defining ride quality Japanese Engineering, Technologically Advanced You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
MS-Final satishmavhad Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 153 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 13, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 2: Aman Kumar 01, Satish Avhad 03, Rajendra Bhsale 08, Shravan Chandak 10, Abhishek Funde 16, Parag Girase 17. Automobile Industry… : The automobile sector of India is the seventh largest in the world, Acco. Asia Economic Institute, auto sector of India will be global leader by 2012, 75% market is covered by small cars, Automotive Industry including component and tyres- Rs. 2,20,600 crores, Direct & indirect Employments-13.1 Million, Contribution to GDP 2008-09- 4.14%, 17% indirect Taxes to Government, Automobile Industry… http://www.indiainbusiness.nic.in/industry-infrastructure/industrial-sectors/automobile.htm Growth of Industry in %... : Growth of Industry in %... Maruti Suzuki… : Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited 1981), Head quarter in Delhi, Subsidiary of Suzuki Motor Corporation of Japan, Revenue for 2009-4.8 Billion Dollars, Employees- 6903 Offer 14 brands with 150 variants, Brands: Maruti 800, Alto, Omni, Alto, Alto k-10, Gypsy, Estilo, WagonR, Eeco, A-star, Ritz, Swift, SX4, Dzire, Grand Vitara, Maruti Suzuki… MARKET SHARE… : MARKET SHARE… BRANDS… : Manufactured locally 800 (Launched 1983) Omni (Launched 1984) Gypsy (Launched 1985) WagonR (Launched 2002) Alto (Launched 2000) Swift (Launched 2005) Estilo (Launched 2009) SX4 (Launched 2007) Swift DZire (Launched 2008) A-star (Launched 2008) Ritz (Launched 2009) Eeco (Launched 2010) Maruti New Wagon R (Launched 2010) Maruti Altok10 (Launched 2010) BRANDS… Discontinued Car Models: 1000, Zen, Esteem, Baleno, Zen Estilo, Versa, Grand Vitara XL7 PORTER’S FIVE FORCE MODEL : PORTER’S FIVE FORCE MODEL Slide 9: 4 Ps OF SUCCESSFUL BRAND Maruti swift… : Maruti swift… Launched in India on may 25, 2005. More than 4.5 lakhs cars have been sold. Productivity 2005 – 5000 units / month. 2010 – 12000 units/month. Production from Gurgaon and Manesar plants. Waiting period, Petrol variants – 2-3 months diesel variants – 4 months Marketing mix : Marketing mix Petrol :- 1. Lxi- 2.4 ltrs. a. heater and manual air conditioner. b. child lock(rear door). 2.Vxi- 4.4 ltrs. a. black colored A&B pillars. b. Day and night rear view mirror. 3. Zxi- 5.4 ltrs. a. Dual front airbags. b. Climate control air conditioning system. c. ABS(anti lock breaking system), d. Seat height adjuster. Product Product….cont… : Product….cont… Diesel variants:- Swift LDI- power steering , manual air conditioning , sun visitor, consol box. price – Rs. 5,07,907 Swift VDI- front electric window, central door locking, drivers’ seat belt warning lamp, day night review mirror. price-( Rs. 5,45,418 and Rs.5,64,995.) Pricing : Pricing MARUTI SUZUKI SWIFTList price(ex-showroom, Delhi ) Rs 3.87-5.52 lakh (Rs. 4.39 to Rs. 5.64)Top speed 174kph0-100kph 12.29sec HYUNDAI GETZList price (ex-showroom, Delhi) Rs 4.74-5.36 lakh (Rs. 3.94 to 5,64 lakhs)Top speed 144kph0-100kph 14.47sec TATA INDICA List price(ex- showroom, Delhi) Rs. 3.57 - 4.00 Top speed 105 kph - One of the target markets was Delhi NCR - Road tax - up to 4 lakhs – 2% above 4 lakhs – 4% promotion : promotion WagonR and Maruti Omni had stickers that said “My next car is a Swift”. 16,000 bookings before the launch. In film placement in “ Bunty aur Bubly”. Won car of the year 2006. General people for commercial ads and no brand ambassador. PLACE… : PLACE… Plants Gurgaon facilities. K series plant Manesar facility. Suzuki powertrain. Dealers in india Maharashtra – 57 Delhi- 28 West Bengal -11 Tamil nadu -35 Slide 17: STPD OF SUCCESSFUL BRAND Slide 18: Segmentation ON THE BASIS DEMOGRAPHICS ON THE BASIS PSYCHOGRAPHIC For Example: SEC B ,Futuristic, User friendly etc… For Example: 20-40yrs , Mid-Size Family etc… ON THE BASIS BEHAVIORIAL For Example: Service, Economy, Speed etc… Slide 19: Target market TECHNO SAVVY PROFESSIONALS & OFFICIALS INCOME EARNERS Slide 20: Positioning “Low price alternative“ Sportiness In Its DNA Slide 21: Differentiation Styling with clear sense of muscularity Solid Look complimented by class defining ride quality Japanese Engineering, Technologically Advanced