Radio Station :Radio Station By- Satish Dara


FM :FM broadcasting is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation (FM) to provide high-fidelity sound over broadcast radio. FM


Frequency Modulation :Frequency modulation (FM) is a form of modulation which represents information as variations in the instantaneous frequency of a carrier wave. VHF (very high frequency) band which extends from 30 MHz to 300 MHz. Throughout the world, the broadcast band is 87.5 to 108.0 MHz, or some portion thereof. FM is commonly used at VHF radio frequencies for high-fidelity broadcasts of music and speech Frequency Modulation


OBJECTIVE :To highlight the strategies for the success of FM radio channels in India. OBJECTIVE


Brief History of Radio Broadcasting in India :1977 First FM service in Madras. 1993 AIR sells time slots for private FM radio broadcasting in five cities. 1999 Privatization of FM . In 1999, the Indian Government decided to allow private FM stations in India through a bidding process where bids were invited for 32 cities. Brief History of Radio Broadcasting in India


Continued…… :When radio was first introduced in the 1930’s many predicted the end of records. Radio was a free medium for the public to hear music for which they would normally pay. While some companies saw radio as a new avenue for promotion, other feared it would cut in to profits from record sales and live performances.. Continued……


FM Radio :Radio broadcasting uses either of two types of signals - AM or FM. Unlike AM (traditional radio) signals, FM signals do not need expensive transmission towers. FM Radio


Source of data :Primary data (From the listeners of FM) Secondary data ( Through Internet ) sample size - 30 Source of data


Present FM radio channels :Present FM radio channels Mast Maja Madi Dive In The Colour of Music Hit Mele Hit Mele Hit Mele Hit It Is All About The Music Suno Sunao, Life Banao It’s hot


STRENGTHS :Interactivity with listeners To attract the advertiser by keeping air time rate reasonable w.r.t competitors Awards and film tie-ups Sponsoring Events Educational Programs STRENGTHS


ANALYSIS :ANALYSIS


How long do you listen to FM in a day? :How long do you listen to FM in a day?


Place of listening? :Place of listening?


Which channel do you prefer in FM? :Which channel do you prefer in FM?


Why do you listen FM? :Why do you listen FM?


Current advertisers on FM :Current advertisers on FM TOP CATEGORIES FMCG, durables and media houses are the top three categories as shown below:


RECOMMENDATIONS :Expand their network in towns & villages also There need to be some sessions exclusively for current affairs and news. Need to be improved in terms of sound clarity. Do not reveal the mobile numbers of listeners during live programmes. RECOMMENDATIONS


LIMITATIONS :Sample size is 30 LIMITATIONS


CONCLUSION :I would like to conclude that FM radio has taken the fancy of almost everyone, with music available 24×7, it is easy to get plug in your earphones and listen to the songs and the blabbering of the RJ’s. If you go anywhere in Bangalore you will see people listening to radio, not just people walking in streets, but those inside shops, buses and where ever you can imagine, this lead to success for FM . CONCLUSION


REFERENCES :www.Google.com www.wikipedia.com REFERENCES


Thank You :Thank You