logging in or signing up Blue Ocean Strategy with Indian Cases sarvajeet Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 3939 Category: Business & Fin.. License: All Rights Reserved Like it (3) Dislike it (0) Added: March 25, 2009 This Presentation is Public Favorites: 4 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Blue Ocean Strategy : Blue Ocean Strategy about winning without fighting Slide 2: to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting Master Sun Tzu in ‘ Art of War’ Blue Ocean strategy : Blue Ocean strategy Conventional Strategy DIFFERENTIATION OR LOW COST Blue Ocean talks about Value Innovation DIFFERENTIATION AND LOW COST Value Innovation : Value Innovation Region where a company’s actions favourably affect both its cost structure and its value proportion to buyers Cost savings by eliminating and reducing the factors an industry competes on Buyer values is lifted by raising & creating elements the industry has never offered Over time, costs are reduced further as scale economies kick in Comparison of Red vs. Blue : Comparison of Red vs. Blue How to find new Value Curve : How to find new Value Curve Four Actions Framework Eliminate Which of the factors that the industry takes for granted should be eliminated? Reduce Which factors should be reduced well below the industry's standard? Raise Which factors should be raised well above the industry's standard? Create Which factors should be created that the industry has never offered? Case Study 1 : US Wine Industry Pre-Yellow Tail : Case Study 1 : US Wine Industry Pre-Yellow Tail Case Study 1: US Wine Industry Post Yellow Tail : Case Study 1: US Wine Industry Post Yellow Tail Case Study 1 :Value Curve for Yellow Tail : Case Study 1 :Value Curve for Yellow Tail Eliminate Enological Terminology Above the Line Focus on Aging Quality Reduce Vineyard Prestige & Legacy Wine Complexity Wine Range Raise Price as compared to Budget Retail Store Environment Create Easy Drinking Ease of Selection Fun & Adventure Case Study 2 : US Women Exercise Pre Curves : Case Study 2 : US Women Exercise Pre Curves Case Study 2: US Women Exercise Post Curves : Case Study 2: US Women Exercise Post Curves Case Study 2 :Value Curve for Curves : Case Study 2 :Value Curve for Curves Reduce When compared to traditional gym Price Amenities Equipment Workout time Availability of instructors Raise Environment encouraging discipline & motivation Same sex non-threatening Create Womanly fun atmosphere Case Study 3 : Cricket Before IPL : Case Study 3 : Cricket Before IPL Case Study 3: Cricket After IPL : Case Study 3: Cricket After IPL Case Study 3 :Value Curve for IPL : Case Study 3 :Value Curve for IPL Reduce Spectator Time Invested (Competes with Movie/Football) Emphasis on Classic Techniques (Batting/Bowling) Emphasis on Patience, Perseverance Raise Emphasis on Athleticism Pace of the Game Entertainment with Bollywood, Cheerleaders etc. Certainty of Result Create City Loyalty Welcome to Dummies Is Tata Nano Really Creating a Blue Ocean ? : Is Tata Nano Really Creating a Blue Ocean ? Slide 17: skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field Master Sun Tzu in ‘ Art of War’ Slide 18: Reference : Blue Ocean Strategy By W. Chan Kim, Renée Mauborgne You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.