Presentation Transcript
Slide 1:Half-Truths About Customers During Strategy Formulation
Exposed During Strategy Implementation http://flickr.com/photos/sovietuk/1878443254/
Slide 2:Half-Truth 1 :Customers are in blind love with their brands.
Will move to another product category or product mix with the brand http://flickr.com/photos/81869139@N00/304804805/
Slide 3:Half-Truth 2 :Customers come as a marriage gift or dowry.
If a company acquires a brand they will acquire all the customer relationships
Slide 4:Half-Truth 3 :Customers love big size.
Customers of a small brand will feel priveleged to join the fold of a big brand
Slide 5:Half-Truth 4 :Customers love siblings , cousins etc.
Customers loyal to a brand, will be inclined to buy other company brands http://flickr.com/photos/mareen/752734261/
Slide 6:Half-Truth 5 :Customers are bozos.
Build it, they will come
Slide 7:Half-Truth 6 :Customers love a brand more,
more than the brand loves the customer. . http://flickr.com/photos/fatty_cyp/1478981571/
Slide 8:Half-Truth 7 :Customers are sitting ducks.
They are just dying for someone to cross sell & up sell http://flickr.com/photos/daisybaxter/2715626440/
Slide 9:Half-Truth 8 :Customer is a moron, she is not my wife
Slide 10:Network, Collaborate on Strategy Execution at
http://www.strategyexecution.in
Visit my blog at
http://strategy-execution.blogspot.com