Simple Messages drive Great Execution

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Presentation Description

The test for any strategy execution is how simply it is being understood & implemented at the bottom of the pyramid. It is ultimately at the bottom of the pyramid that a significant value is being created, where shop floor workers can add to the bottom line by focusing on one activity that will reduce waste, or call centre executives can waive off some insignificant amount to retain a credit card holder.

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Presentation Transcript

Slide 1: 

No Uppercut, No Hook. http://www.flickr.com/photos/24173104@N02/2349730601/

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Simple Messages Drive Strategy Execution; That Won India it’s First Boxing Medal http://www.flickr.com/photos/24173104@N02/2349730601/

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The shortest distance to land a punch is to go straight. Also the easiest way to score a clear punch & register a point. . http://www.flickr.com/photos/fpalazzi/3083916321/

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The Indian Boxing Federation executed this strategy ruthlessly by banning uppercuts & hooks. A penalty was imposed on any boxer who tried an uppercut or a hook http://www.flickr.com/photos/allelbows/1519793428/

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Strategy needs to be communicated in a few simple sentences; simple messages that the person at the bottom of the pyramid understands clearly.

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It is like telling a truck driver that he has to conserve two litres of diesel on every trip for executing a supply chain strategy http://www.flickr.com/photos/scratanut/2640656457/

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It is like telling a reservation executive that she has to up sell an airport transfer with every hotel booking

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. Ultimately it is at the bottom of the pyramid that a significant value is being created http://www.flickr.com/photos/oreoqueen/457769386/

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It is at the bottom of the pyramid where shop floor workers can value add to the bottom line by focusing on one activity that will reduce waste http://www.flickr.com/photos/28894160@N07/2698152793/

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It is at the bottom of the pyramid where call centre executives can waive off some insignificant amount to retain a credit card holder. http://www.flickr.com/photos/tharogas/2850429435/

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Test for any strategy execution is how simply it is communicated and understood . Well done Indian Boxing Federation for a first boxing Olympic medal at Beijing ! http://www.flickr.com/photos/dicksonyue/3103311385/

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For more on strategy execution by Sarvajeet Chandra http://strategy-execution.blogspot.com http://www.mastersungroup.com