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ATTITUDE & ITS FORMATION:

ATTITUDE & ITS FORMATION Submitted to : Submitted by: Prof. Neha Agrawal santosh kumar MBA 1 st Sem Sec.A

What is attitude?:

What is attitude? Attitude is a hypothetical construct that represents an individual's like or dislike for an item.

Attitudes::

Attitudes: Attitudes are positive, negative or neutral views of an "attitude object": i.e. a person, behavior or event. Attitudes are composed from various forms of judgments. have an emotional charge + or –. occur within a situation. can not be measured directly.

Formation of attitudes:

Formation of attitudes Attitudes may be learned from the experiences we have. These include mostly mundane events such as being praised by our parents for expounding “liberal” attitudes, but also major life and world events The basic processes through which we learn attitudes remain the same throughout life, though as we grow older the attitudes we learn may be more complex, and the ones we already hold may become more resistant to change.

Continue….:

Continue…. As for now just keep in mind that all our attitudes are learned from our experience of the social context around us. The influence of the family, schooling, and peer groups waxes and wanes as we grow into adolescence and adulthood. Thus, the primary sources of our attitudes change as we mature. A final source of attitudes is the culture in which a child grows up. Culturally prevalent prejudices are generally reflected in prejudiced attitudes.

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