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Overview A - Anand M -Milk U -Union L -Limited. AMUL means "priceless" in Sanskrit. Amul is the Number 1 Dairy brand in India. Amul – The Taste of India. Multi-Dimensional impact on Rural Economy & society.

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History Formed in 1946, is a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). The brand name Amul means “AMULYA”-suggested by a quality control expert in Anand . Amul has spurred the white revolution of India. Dr. Verghese Kurien , former chairman of the GCMMF - the man behind the success of Amul

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Organisation AMUL is a three tier co-operative organization. Members: 13 district cooperative milk producers' Union No . of Producer Members: 2.79 million No . of Village Societies: 13,328 Total Milk handling capacity: 11.22 million litres per day Milk collection (Total - 2008-09 ): 3.05 billion litres Milk collection (Daily Average 2008-09 ): 8.4 million litres Milk Drying Capacity: 626 Mts. per day Cattlefeed manufacturing Capacity: 3500 Mts per day

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CORPORATE GOVERNANCE DECISION-MAKING Membership Price paid to milk suppliers Price paid to village co-operative societies Price paid to district unions (fixed across unions) Product mix and quantity LEVEL MEMBERS State Federation District Village

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Products Domestic Bread-spreads Cheese Range Mithaee Range (Ethnic sweets) UHT Milk Range Pure Ghee Infant Milk Range Milk Powders Sweetened Condensed Milk Fresh Milk Curd Products Amul Ice creams Sundae Range Utterly Delicious Chocolate & Confectionery Brown Beverage Milk Drink Health Beverage Export Consumer Packs Amul UHT Milk (Long Life) Bulk Packs (Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries).

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Products Bread-spreads: Amul Butter Amul Lite Low Fat Bread spread Amul Cooking Butter Cheese Range: Amul Pasteurized Processed Cheddar Cheese Amul Processed Cheese Spread Amul Pizza (Mozarella) Cheese Amul Shredded Pizza Cheese Amul Emmental Cheese Amul Gouda Cheese Amul Malai Paneer (cottage cheese) Utterly Delicious Pizza Mithaee Range (Ethnic sweets): Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom) Amul Amrakhand Amul Mithaee Gulabjamuns Amul Mithaee Gulabjamun Mix Amul Mithaee Kulfi Mix Avsar Ladoos UHT Milk Range: Amul Shakti 3% fat Milk Amul Taaza 1.5% fat Milk Amul Gold 4.5% fat Milk Amul Lite Slim-n-Trim Milk 0% fat milk Amul Shakti Toned Milk Amul Fresh Cream Amul Snowcap Softy Mix

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Products Pure Ghee: Amul Pure Ghee Sagar Pure Ghee Amul Cow Ghee Infant Milk Range: Amul Infant Milk Formula 1 (0-6 months) Amul Infant Milk Formula 2 ( 6 months above) Amulspray Infant Milk Food Milk Powders: Amul Full Cream Milk Powder Amulya Dairy Whitener Sagar Skimmed Milk Powder Sagar Tea and Coffee Whitener Fresh Milk: Amul Taaza Toned Milk 3% fat Amul Gold Full Cream Milk 6% fat Amul Shakti Standardised Milk 4.5% fat Amul Slim & Trim Double Toned Milk 1.5% fat Amul Saathi Skimmed Milk 0% fat Amul Cow Milk Curd Products: Yogi Sweetened Flavoured Dahi (Dessert) Amul Masti Dahi (fresh curd) Amul Masti Spiced Butter Milk Amul Lassee

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CORPORATE SOCIAL RESPONSIBILITY-THE AMUL WAY CSR-sensitive Business Philosophy To serve the interests of milk producers and To provide quality products to consumers as value for money. CSR-orientation To Distributors & Retailers CSR-oriented To Staff

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AMUL RELIEF TRUST A devastating earthquake hit Gujarat on 26 th January 2001. The epicenter of the quake was located in Kutch district. GCMMF formed a specific organization named “Amul Relief Trust” in 2001 with a donation of Rs. 50 Millions for reconstruction of the school buildings damaged in the earthquake. The Trust reconstructed 6 schools damaged by the earthquake.

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Green Gujarat Tree Plantation Campaign The milk producers of Gujarat Dairy Cooperatives are conducting mass tree plantation drive every year on Independence Day for last three years . The idea is "one member five tree (2009). The entire plantation activity is coordinated at all the three tiers of Anand pattern - at village, district and state level dairy cooperatives

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CSR-OTHER ACTIVITIES Encourages woman to participate in dairy co-op societies. To develop and enhance leadership skills and qualities among women. Amul’s member unions organized three self managing leadership workshops at PRAJAPITA, BRAHMAKUMARIS, MOUNT ABU. 3100 women participated in this programme. Organization of AMUL YATRA in Anand .

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Channels of Communication Director massage in the WEBSITE Annual Report of AMUL Advertisement Website Amul TV Kids Women Calorie Conscious Health Conscious Youth Amul Calci + Amul Kool Chocolate Milk , Nutramul Energy Drink , Amul Kool Millk Shaake Utterly Delicious Pizza , Amul Emmental Cheese , Amul Cheese Spread Amul Lite , Sagar Skimmed Milk Powder Amul Lite Slim and Trim Milk Nutramul , Product for diabetic people Amul Shakti Health Food Drink CUSTOMERS

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CONCLUSION Inspiring Leadership and Consuming Values Building Networks Coordination for Competitiveness Technology for Effectiveness

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