Social Media Lessons from Rise of Aam Aadmi Party - AAP

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Social Media Lessons from Rise of Aam Aadmi Party -- AAP:

By Sanjay Ishwarlal Upadhyay Social Media Lessons from Rise of Aam Aadmi Party -- AAP

Does social media swing fortunes in elections?? Yes, it does if you are Aam Aadmi Party – AAP :

Does social media swing fortunes in elections?? Yes, it does if you are Aam Aadmi Party – AAP

In scripting its terrific 28-seat victory, the Aam Aadmi Party (AAP) has effectively used Media – Especially Social Media:

In scripting its terrific 28-seat victory, the Aam Aadmi Party (AAP) has effectively used Media – Especially Social Media

Never underestimate the underdog with a fresh face and message:

Never underestimate the underdog with a fresh face and message

Social Media is best platform to Reach young first-time voters/buyers:

Social Media is best platform to Reach young first-time voters/buyers

Connect… Connect… Connect…:

Connect… Connect… Connect…

Identify your challenges and work on them…:

Identify your challenges and work on them…

Connect Via All Mediums… *See options below:

Connect Via All Mediums… *See options below

Facebook, Twitter and Instagram-led social pressure probably increased the youth voter turnout Same can be used for product identity…:

Facebook, Twitter and Instagram-led social pressure probably increased the youth voter turnout Same can be used for product identity…

Reach is everything…. AAP’s online coordinators talk of reaching 3.5 million people just before voting day with an app called Thunderclap, which sits on your Facebook page and tells you to go vote:

Reach is everything…. AAP’s online coordinators talk of reaching 3.5 million people just before voting day with an app called Thunderclap, which sits on your Facebook page and tells you to go vote

Never Ignore Out of Home Media: jharu (broom) posters were plastered everywhere in these colonies, and on flyovers, and on the backs of autorickshaws. They made good use of out-of-home media.:

Never Ignore Out of Home Media: jharu (broom) posters were plastered everywhere in these colonies, and on flyovers, and on the backs of autorickshaws . They made good use of out-of-home media.

Be Available… Always!!!:

Be Available… Always!!!

Its all about Connecting… Apart from voter registration, what AAP has effectively used social media and mobile messaging for, this time around,was to get the vote out. In the process, it gave the state a record turnout, and itself an impressive debut. :

Its all about Connecting… Apart from voter registration, what AAP has effectively used social media and mobile messaging for, this time around,was to get the vote out. In the process, it gave the state a record turnout, and itself an impressive debut.

Technology is an big ally.. Use IT!!!:

Technology is an big ally.. Use IT!!!

Amazing use of Technology by AAP :

Amazing use of Technology by AAP

Nothing is Impossible!:

Nothing is Impossible!

A Salute byby Sanjay Ishwarlal Upadhyay:

A Salute byby Sanjay Ishwarlal Upadhyay All the Best AAP!!!

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