logging in or signing up 20104182-tanishq-jrm-Case-Study sanjay077 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2382 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: November 11, 2009 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: javedalik93 (9 month(s) ago) wow Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Tanishq: Positioning to Capture the Indian Woman’s Heart : Tanishq: Positioning to Capture the Indian Woman’s Heart Prepared by: Jay R Modi Evangeline Bays Marwan Al-Qaydy OVERVIEW : OVERVIEW Indian Jewellery industry Tanishq and Goldplus SWOT analysis Problem Analysis Success Strategies Financial Analysis Recommendations India’s Gold Jewelry Industry : India’s Gold Jewelry Industry Indian gold jewelry market ~ $12 Billion Indian wedding jewelry - ~ 70% of jewelry market Wedding trousseau consisting of at least 5 pieces ~ $7500 (2008 Gold Price)where per capita income was ~ $1,089 India’s Annual Gold Consumption : India’s Annual Gold Consumption The Rising Price of Gold : The Rising Price of Gold Gold Consumer Market Segmentation : Gold Consumer Market Segmentation Tanishq SWOT Analysis : Tanishq SWOT Analysis Strengths Capital Flexibility Innovative Modern Style Excellent & outstanding advertisement strategy Weaknesses ‘Not for me’ Gold Purchase Rituals Gold Perceptive Tanishq SWOT Analysis : Tanishq SWOT Analysis Opportunities TATA Support The Wedding Market Globalization Threats GoldPlus Local Jewelers Gold Significance Government Regulations GoldPlus SWOT Analysis : GoldPlus SWOT Analysis Strengths Marketing Strategy TATA Support Traditions & Values Weaknesses Limited Outlets GoldPlus SWOT Analysis : GoldPlus SWOT Analysis Opportunities Outlets The Rural Market Threats Tanishq Government Regualtions Design Stealers Vision of Undisciplined Boy! Problem Analysis : Problem Analysis Heavy Competition Failure of Gold watches Failure to tap wedding Market ‘‘Not for Me’’ perception Internal conflicts between Tanishq and Goldplus Successful Strategies : Successful Strategies Complete positioning Introduction of studded Jewelery Very high promotion Pioneering the Karatmeter Elimination of traditional middlemen Slide 14: Jewelers Tanishq Vendor or Middlemen Head Karigars Head Karigars Unorganized Karigars Unorganized Karigars Traditional system Vs. Tanishq system Graph showing the total sales of Tanishq from 1998-2007: : Graph showing the total sales of Tanishq from 1998-2007: Recommendations : Recommendations Tanishq & GoldPlus, compliment each other Understand their market territories & Characteristics Capitalize their strengths Cross Branding the market to own a larger share Going Global and teaming up with Indian entertainment products internationally You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
20104182-tanishq-jrm-Case-Study sanjay077 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2382 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: November 11, 2009 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: javedalik93 (9 month(s) ago) wow Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Tanishq: Positioning to Capture the Indian Woman’s Heart : Tanishq: Positioning to Capture the Indian Woman’s Heart Prepared by: Jay R Modi Evangeline Bays Marwan Al-Qaydy OVERVIEW : OVERVIEW Indian Jewellery industry Tanishq and Goldplus SWOT analysis Problem Analysis Success Strategies Financial Analysis Recommendations India’s Gold Jewelry Industry : India’s Gold Jewelry Industry Indian gold jewelry market ~ $12 Billion Indian wedding jewelry - ~ 70% of jewelry market Wedding trousseau consisting of at least 5 pieces ~ $7500 (2008 Gold Price)where per capita income was ~ $1,089 India’s Annual Gold Consumption : India’s Annual Gold Consumption The Rising Price of Gold : The Rising Price of Gold Gold Consumer Market Segmentation : Gold Consumer Market Segmentation Tanishq SWOT Analysis : Tanishq SWOT Analysis Strengths Capital Flexibility Innovative Modern Style Excellent & outstanding advertisement strategy Weaknesses ‘Not for me’ Gold Purchase Rituals Gold Perceptive Tanishq SWOT Analysis : Tanishq SWOT Analysis Opportunities TATA Support The Wedding Market Globalization Threats GoldPlus Local Jewelers Gold Significance Government Regulations GoldPlus SWOT Analysis : GoldPlus SWOT Analysis Strengths Marketing Strategy TATA Support Traditions & Values Weaknesses Limited Outlets GoldPlus SWOT Analysis : GoldPlus SWOT Analysis Opportunities Outlets The Rural Market Threats Tanishq Government Regualtions Design Stealers Vision of Undisciplined Boy! Problem Analysis : Problem Analysis Heavy Competition Failure of Gold watches Failure to tap wedding Market ‘‘Not for Me’’ perception Internal conflicts between Tanishq and Goldplus Successful Strategies : Successful Strategies Complete positioning Introduction of studded Jewelery Very high promotion Pioneering the Karatmeter Elimination of traditional middlemen Slide 14: Jewelers Tanishq Vendor or Middlemen Head Karigars Head Karigars Unorganized Karigars Unorganized Karigars Traditional system Vs. Tanishq system Graph showing the total sales of Tanishq from 1998-2007: : Graph showing the total sales of Tanishq from 1998-2007: Recommendations : Recommendations Tanishq & GoldPlus, compliment each other Understand their market territories & Characteristics Capitalize their strengths Cross Branding the market to own a larger share Going Global and teaming up with Indian entertainment products internationally