Hotmail Story

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By: sandy.s (19 month(s) ago)

You can actually click the download ppt button on the side and download this ppt.

By: sandy.s (19 month(s) ago)

What's your email I'd bhargava ?

By: bhargava.935 (19 month(s) ago)

Good Morning sir. Thank u for giving best ppt on hotmail. I am bhargava doing MBA in JNTU Anantapur. I am sincerely requesting you to allow me to download this ppt. Please sir.........

By: abhijeettalapatra (27 month(s) ago)

I would like to download this ppt

Presentation Transcript

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HOTMAIL: Free E-Mail For Sale By : Kiran, PGPM(08-10)-09 Sandeep, PGPM(08-10)-23

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Brief History Founded by Sabeer Bhatia and Jack Smith. Launched in July 1996. The second largest web-based email service. Funded by the venture capital firm Draper Fisher Jurvetson (DFJ). Acquired by for $400 Million in December 1997.

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Value Proposition First FREE Email provider One of the first web based E-mail Services Anytime, anywhere access using any computer Access mail from any browser or OS No need to subscribe to any ISP Anyone across the world could sign up for an account

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Revenue Model Charging advertisers for access to their customer base Ability to track customers surfing habits and demographic information would allow advertisers to customize their advertising information. Later on, they offered Hotmail Plus

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Market Opportunity Free web based E-mail Customers who were using ISP mail accounts No restriction on the number of users International Customers

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Competitive Environment Private free web based email providers Juno USA.net WhoWhere iName MailExcite ISP’s like AOL Microsoft Network CompuServe

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Competitive Advantage Free E-mail No subscription to any specific ISP Reliable and convenient service

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Market Strategy Viral Marketing Advertising aimed at recipients

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Organizational Development Providing stock options to the employees at a very early stage to retain them. Understanding the key ingredients of their business and improving upon them.

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Management Team Founders Sabeer Bhatia Jack Smith

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THANK YOU