kool aid packaging

Assignment #1: 

Assignment #1 Research a product that existed for a number of years. Examine how the packaging has transformed over the years and make notes of it evolution, including it packaging material, packaging color and shape, and typographic treatment.

Slide 2: 

June 1927 Kool aid was invented by Edwin Perkins by removing the liquid from Fruit Smack only leaving powder which he called kool aid

1940’s: 

1940’s By the 1940’s kool -aid finally hit self all over.

1950’s: 

1950’s Kool-Aid was sold to General Foods in 1953

1960’s: 

1960’s Kool-Aid Man, an frosty pitcher filled with Kool-Aid, is the mascot of Kool-Aid. The character was introduced shortly after General Foods acquired the brand in the 1960s. In TV and print ads, Kool-Aid Man was known for bursting suddenly through walls of children's homes and proceeding to make a batch of Kool-Aid for them. His catch phrase is "Oh, yeah!"

1960 packets : 

1960 packets

1960’s: 

1960’s

Video ad from 1960’s: 

Video ad from 1960’s

Slide 9: 

1970’s 1980’s In the 80’s kool - aid started coming out in metal containers. But the vitamin C in Kool -aid is an acid and it reacts with the metal so they stop making them.

Slide 10: 

1980’s & 1990’s Starting in the 80’s kool aid man s tarted wearing clothes.

1980 commercial: 

1980 commercial

1980’s & 1990’s: 

1980’s & 1990’s

1990’s: 

1990’s Kool -aid started to be put into Plastic container because of the Metal container the vitamin C in Kool -aid is an acid and it reacts with the metal.

1990’s commercial : 

1990’s commercial

2000’s: 

2000’s

now: 

now

Products: 

Products Kool-Aid Twists Mountain Dew Kool-Aid Ice Cream Bars Kool-Aid Singles Kool-Aid Bursts Kool-Aid Jammerz Kool-Aid Fun Fizz Kool-Aid Pop 'n Drop Kool -Pops Kool-Aid Koolers (discontinued)

overview: 

overview Thought-out the years kool aid has growing in the most popular kids drink They have mostly keep the same font Their package has changed their graphics on their products and have come out with more then just powder packets.

Slide 19: 

The End By Sandi Mccoy