Videocon sandy

Sandeep vijay mungilwar MMS 2nd Year: 

Sandeep vijay mungilwar MMS 2 nd Year Roll No. 09

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Founder : Late Nandlal Madhval Dhoot Established in 1985. Videocon is an Indian multinational company with interests in Consumer Electronics, Home Appliances , and Colour Picture Tube Glass. In 1987, it used to manufacture TV and Washing Machine. In 1989-90, Videocon started manufacturing Home Entertainment Systems, Electric Motors & AC. Videocon entered Refrigerators and coolers segment in 1991 . In 1995, Videocon started manufacturing Glass shells for CRT VIDEOCON AT A GLANCE

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In 1998, Videocon started manufacturing Compressors & Compressor Motors. In the year 2000, Videocon took over Philips Colour TV Plant. In 2005, Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. Today, it has evolved into a giant annual revenues of over U$4.1 billion CMD of Videocon ltd is Venugopal Dhoot . Head Office of Videocon is at Aurangabad.

Board of directors….: 

Board of directors…. Mr. Venugopal N Dhoot (CMD) Mr. Pradipkumar N Dhoot Mr. K C Srivastava Mr. Satyapal Talwar Mr. S Padmanabhan Mr . Arun L Bongirwar Mr. Radhey Shyam Agarwal Ms. Gunilla Nordstrom (Nominee - AB Electrolux ( Publ )

Vision and mission…: 

Vision and mission… “To delight and deliver beyond expectation… “… improved technology…”: … innovative products…”: “… inspired thinking about the future.”:

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Consumer electronics Home appliances LCDs Washing machine LEDs Refrigerator CTVs ACs DVDs and Home theatre Microwave oven Mobile and DTH

CONSUMER DURABLES MARKET : 

CONSUMER DURABLES MARKET

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Videocon has a good foot hold in the CCTV(closed circuit TV) segment. Television

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WASHING MACHINE Videocon has a good strength in washing machine sector

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REFRIGRATORS Videocon needs to capture a large area or segment in refrigerator sector

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Strength Weaknesses Videocon has largest distributed capacity manufacturing base across India with 17 facilities and plant in china, Poland, Italy, Mexico. Less investment on advertisement of Videocon CTV Manufacturing capacity is 1, 40,000 units. Fewer margins to the distributor/dealer. Customers are aware about Videocon’s products. CRT technology is losing popularity. Company has good brand name. Weak promotional strategy of CTV. 3rd largest picture tube manufacture in India Cheap price. Globally acceptance. Swot analysis

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Opportunity Threats Videocon international is going global. Entrance of global competitor like china. Videocon exploring whole new segment Brand loyalty is more of LG &other company. Growing semi urban market. A new competitor in your home market. Purchasing power of people is increasing day by day. Competitor has a new innovative substitute product or service. Moving into new attractive market segments. Increased trade barrier.

Videocon branding : 

Videocon branding New logo. Unveiled on 2 nd July, 2009 The new ‘V’ composed of two animated green showing going green, lava like shape called chouw and mouw .

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Major competitors…..

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Thank you !!!