Alphonse Mucha9, Advertising Illustration

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YOU CAN DOWNLOAD THIS PRESENTATION HERE: http://www.nicepps.ro/prezentare-powerpoint-alphonse-mucha9-advertising-illustration-19387.html http://www.slideshare.net/michaelasanda/alphonse-mucha9 Thank you! Born in Moravia in 1860, Alphonse Mucha moved to Paris in his 20s and went on to become one of the greatest exponents of the art nouveau style. Mucha was one of the most fascinating artistic personalities of the turn of the 20th century. He was not only a painter and graphic artist, but also took an interest in sculpture, jewelry, interior decorating, and utilitarian art. Alfons Mucha died in Prague shortly before the invasion of Czechoslovakia by German troops on July 14, 1939. Alfons Mucha, who seduced early 20th century Paris with his art nouveau style and posters of actress Sarah Bernhardt, brings everywhere a splash of colour. His ornate and dramatic style, all curves and arabesques and rich in floral designs, was quickly established and became the height of fashion. Famous chocolate, biscuit and cigarette companies wanted his work to promote their products, while Parisian publishing houses recruited him to do book illustrations, such as Ilsee, Princesse de Tripoli by Robert de Flers, which contains no less than 134 drawings by Mucha.

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9 Alphonse Mucha

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Alphonse Mucha (1860-1939), whose work is indissolubly linked with the Art Nouveau style, was one of the most fascinating artistic personalities of the turn of the 20th century. He was not only a painter and graphic artist, but also took an interest in sculpture, jewelry, interior decorating, and utilitarian art. Alfons Mucha, who seduced early 20th century Paris with his art nouveau style and posters of actress Sarah Bernhardt, brings everywhere a splash of colour. His ornate and dramatic style, all curves and arabesques and rich in floral designs, was quickly established and became the height of fashion. Famous chocolate, biscuit and cigarette companies wanted his work to promote their products, while Parisian publishing houses recruited him to do book illustrations, such as Ilsee, Princesse de Tripoli by Robert de Flers, which contains no less than 134 drawings by Mucha. Mucha produced a flurry of paintings, posters, advertisements, and book illustrations, as well as designs for jewelry, carpets, wallpaper, and theatre sets in what was termed initially The Mucha Style but became known as Art Nouveau (French for "new art").

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Cover for 'Hearst's International' 1921 1922

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Original for 'Heart's International' Cover 1921 1922

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Original for 'Heart's International' Cover 1921 1922

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1922 Cover for 'Hearst's International' Poster presentation of Andersen's Snow Queen

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1903 1896

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1896 1896

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1908

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With this highly successful poster, Mucha took his place in the celebrated Salon des Cent. His first exhibition was held under the auspices of the magazine "La Plume", whose publisher, Leon Deschamps, discovered this poster motif- with its "half-naked woman, her head encircled, halo-like, by golden hair cascading in arabesques" - almost by chance. His advice to Mucha: "Execute this design just as it is, and you will have created the masterpiece of the illustrated decorative poster."

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Poster Salon des Cent 1897 La Plume (Woman with Poppies) - 1898

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1898 Cover for 'Au Quartier Latin' 1897 Cover for 'Au Quartier Latin' lithograph

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Arabian Nights Au Quartier Latin

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1896 Zodiaque 'La Plume' lithograph 63 x 47 cm Cover for the french literary and artistic review “La plume”1897

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La Plume (Woman with Poppies) - 1898 Poster for the Brooklyn Exhibition 1921

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1909 'Cover of 'The Literary Digest' 1897 Cover of 'Le Monde Moderne'

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1898 Cover of 'The West End Review' The New York Times

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1897 Poster for 'Société Populaire des Beaux Arts' lithograph 61.5 x 45 cm It was Mucha’s belief that through the creation of beautiful works of art the quality of life would be improved. He also believed that it was his duty as an artist to promote art for ordinary people. He was able to fulfill both of these objectives by means of his innovative concept of the mass-produced decorative panel. Of the panels, Mucha later wrote: ‘I was happy to be involved in an art for the people and not for private drawing rooms. It was inexpensive, accessible to the general public, and it found a home in poor families as well as in more affluent circles.’

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The New York Daily News

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1899 Cocorico magazine No. 4 1902 Cocorico Magazine lithography No. 62

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1899 Cocorico magazine No. 19 1900 Cocorico magazine No. 42

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MoravianTeachers’Choir1911

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Coverage for the volume of Grandmothers Songs 1897 Soleil du Dimanche

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Book illustration The Pushkin State Museum of Fine Arts, Moscow Memory of Ivancice

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Documents decoratifs

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Poster for 'Documents Décoratifs' lithograph 73.5 x 44.2 cm

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F.Champenois Imprimeur-Éditeur1898 1896 Poster for 'Cassan Fils' lithograph with gilt highlights 57.5 x 37.5 cm

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Although Moravian by birth and descent, Mucha experienced his greatest successes in Paris. His work documents the vital atmosphere of the city at a time when it was not just the capital of France, but the glittering cultural capital of the world; it captures the vitality of the fin de siecle and the belle epoque with all their worldliness and decadence, all their predilections and yearnings.

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Poster for Chocolat Whitman’s 1897 Poster for 'Chocolat Ideal' lithograph 117 x 78 cm

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1897 'Manhood' Chocolat Masson calendar 29.9 x 21.5 cm

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Posters for Chocolat Masson

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1897 Poster for 'Vin des Incas' lithograph 13.6 x 36 cm

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1898 Poster for 'Waverley Cycles' lithograph 80 x 101 cm

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1902 Poster for “Cycles Perfecta” lithograph

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1897 Poster for 'Monaco - Monte-Carlo' P.L.M. Railway lithograph 110.5 x 76.5 cm 1895 Luchon

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1897 Posters for Bleu Deschamps lithograph 1903 Poster for 'Bleu Deschamps' printed on silk 35 x 51.8 cm

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Savon Mucha point-of-purchase display, 1907 1901 Daverio Wheat Harvest Advertisement

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1896 Lance parfum Rodo 1897 Savonnerie de bagnolet lithograph 51.5 × 37 cm

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1899 Poster for 'Biscuits Flirt Lefèvre-Utile’ lithograph. 1899 Poster for Lefèvre-Utile’ lithograph.

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1896 Poster for 'Biscuits Champagne Lefèvre-Utile’ lithograph. Dimensions, 52 × 35.5 cm 1896 Biscuits Champagne-Lefèvre-Utile lithograph. Dimensions, 62 x 43.5 cm

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1899 « Moet & Chandon«  menu 1897 Poster for 'La Trappistine‘ Lithograph

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1896 Poster for 'Champagne Ruinart' lithograph 1899 Posters for « Moët & Chandon » 1898 Bénédictine

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Poster for Job cigarettes 1898 'JOB' is a trademark for the Joseph Bardou Company, manufacturers of cigarette papers. National Gallery of Australia, Canberra Poster for 'Job' cigarette paper (1896)

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1901 Heidsieck and Co lithograph 66.5 × 49.7 cm 1899 Cognac bisquit lithograph poster 69.5 x 34.5 cm

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1897 Poster for 'Bières de la Meuse 44.5 x 32 cm

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1897 Poster for 'Hommage Respectueux de Nestlé' (the Nestlé Company's tribute to Queen Victoria's 60th Jubilee)

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1897 Nestlé's Food for Infants lithograph 72 × 34.5 cm

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1897 Poster for 'Los Cigarillos Paris' lithograph

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Sound : Danielle Licari - Concerto Pour Une Voix Text and pictures: Internet Copyright: All the images belong to their authors Presentation: Sanda Foişoreanu www.slideshare.net/michaelasanda

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