Samta Khinda on Femina

FEMINA : 

September 2006 FEMINA The highest selling women's English magazine in India

FEMINA : 

September 2006 FEMINA Femina, is India’s largest selling women’s magazine. It’s primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society. The Femina woman is poised, confident and self-assured. She is willing to experiment with the untried. A decision-maker in her own right, she is an important influence on household and family purchase decisions. She plays the dual role of homemaker and career woman with competence and elan. Femina takes a quantum leap into the future, projecting the new lifestyles, ambitions and expectations of Indian women, including teenagers, in the coming century. Femina is now a part of Worldwide Media, formed in April 2004, a 50:50 JV between BBC Worldwide and The Times Group. It comprises Femina, Filmfare and a host of new magazines. The magazine for women who believe in themselves

Slide 3: 

September 2006 Art paper, top quality printing and a wide gamut of topics covered help set it apart from all the others in its league. The Femina Miss India Contest is the exclusive franchise of the Miss Universe, Miss World and Miss Asia contests. It is also the exclusive franchisee in India of the Elite Model Look contest. Held annually, the contests are open to Sponsorships. FEMINA GIRL is complimentary to FEMINA readers in the Top 8 Metros - Mumbai, Pune, Delhi, Kolkata, Chennai, Hyderabad, Ahmedabad and Bangalore (with the first issue of every month). This is to provide a niche platform to reach out to the teen segment, which is fast evolving as a decision maker/ influencer for household purchase decisions. FEMINA

Femina Fact Sheet India’s largest selling women’s magazine Internet Edition http://www.feminaindia.com : 

September 2006 Femina Fact Sheet India’s largest selling women’s magazine Internet Edition http://www.feminaindia.com Type of Publication : Women’s Magazine Language : English Frequency : Fortnightly Date of Establishment : 1959 Published from : Mumbai (Bombay) Circulation : 138,636 (Audit Bureau of Circulations, July-Dec 2005) Readership : 893,000 (National Readership Survey 2006 )

Femina Fact Sheet (contd.) : 

September 2006 Femina Fact Sheet (contd.) Format : Magazine - A4 size, perfect bound. Primary Audience : Femina’s primary audience comprises well- educated, aware and career conscious women from the upper echelons of Indian society. Indian society.

Femina Fact Sheet (contd.) : 

September 2006 Femina Fact Sheet (contd.) Sponsorship pages : The core strength of Femina is the Fashion and Beauty sections.These are available for sponsorships. Sections on Fashion and Food, Interiors, Men’s Fashion, Beauty, Fitness, Children, Gourmet, Jewellery and other sections are also available for sponsorships. Internet Edition : Launched in December 1996, Femina’s website generates response from the large Indian diaspora spread across the US, Europe, Australia, & West Asia. Popular sections on the Internet edition, include Indian fashion trends cuisine, glimpses of Indian writing, a buyer’s guide and interactive sections that help source services and marital partners. Paper : Covers - 170 gsm imported art paper. Body - 65 gsm MWC. Sponsored Section - 65 gsm MWC. Printing Technology : Heatset - Web Offset / Sheetfed

Slide 7: 

September 2006 Over and above the ongoing advertising pages, clients have an option of associating with edit related features. When two separate entities co-exist in such a manner that both benefit from each other, symbiosis takes place. Femina provides innovative value-added offerings to advertisers in the form of sponsorship of pages. Association with edit features is available in Fashion, Gourmet and Jewellery sections. Femina is also an ideal vehicle for innovations, inserts, gatefolds, bookmarks. VALUE ADDED COMMUNICATION OPPORTUNITIES

Slide 8: 

September 2006 MAGAZINE MARKET PYRAMID PREMIUM MASS PREMIUM NEW WOMAN WOMEN’S ERA FEMINA ELLE COSMO SAVVY VERVE OOMPH MASS

Slide 9: 

September 2006 MARKET PERCEPTION OF WOMEN’S MAGAZINES FEMINA Straddling Indianess with a westward look. Modern, More Holinstic COSMO, ELLE, VERVE International, Bold Sex-Relationships High Western Fashion W’ERA, NEW WOMAN Traditional, Indian Stereotype, Conservative Low Fashion Quotient SAVVY Feminist, Low Fashion Quotient Controversial

Women’s Magazines :Comparative Circulation & Growth : 

September 2006 Women’s Magazines :Comparative Circulation & Growth Femina is the highest selling women’s magazine in India. Source for Femina, Women’s Era and New Woman : Audit Bureau of Circulations, July-Dec 2005 *Circulation for Savvy & Society - ABC, Jan - June 1999 – as this is the latest available. Cosmopoliton, Elle, and Verve launched in Oct. 96, Dec. 96 and Nov. 95 respectively, are still not part of ABC. * *

Slide 11: 

September 2006 Comparative Readership : Women’s Magazines National Readership Survey 2006 - All India All figures in 000s The National Readership Survey is conducted by A.C. Nielsen. The NRS reports media consumption habits, lifestyle indicators information on macro demographic and geographic parameters.- Population coverage: 12 years and above - Sample size: over 200, 000 - Geographic coverage: All India (Urban+Rural)

Comparative Readership Women’s Magazines : Urban India NRS 2006 : 

September 2006 Comparative Readership Women’s Magazines : Urban India NRS 2006 All figures in 000s

Slide 13: 

September 2006 Metro Readership Women's Magazines - NRS 2006 Femina readership in the top metros has increased by 34 %. Figures in ‘000

Comparative Readership by Monthly Household Income : Women’s Magazines (NRS 2006) : 

September 2006 Comparative Readership by Monthly Household Income : Women’s Magazines (NRS 2006) 69% of Femina’s readers belong to the premium segment. Figures in 000s

Comparative Readership by Education : Women’s Magazines (NRS 2006) : 

September 2006 Comparative Readership by Education : Women’s Magazines (NRS 2006) Femina is the leading brand among all three levels of Education and has the highest number of readers in the Graduates + segment. Figures in ‘000

IRS 2006 Findings - A Synopsis : 

September 2006 IRS 2006 Findings - A Synopsis Femina is the undisputed number one women’s magazine in English. 72% of Femina’s readership is in the 15-39 age group. Femina is the leading brand among all three levels of Education specially the Graduates + level.

A LOOK AT THE CONSUMER’S MIND : 

September 2006 A LOOK AT THE CONSUMER’S MIND Cosmopolitan : The relationship magazine, the contents often are on “The greatest sexual, turn on, seducing her softly, what men want in women today and so on.” Savvy : A mouth piece for women screaming for justice. It is a magazine for the liberated woman, male basher and strongly feminist. Elle : The fashion magazine is very much like the international edition. Women’s Era : Remains where it has been all these years - staid and old fashioned. Femina : For the contemporary Indian woman.

EDITORIAL HIGHLIGHTS : 

September 2006 EDITORIAL HIGHLIGHTS Femina caputures the essence of the contemporary Indian woman, her feelings and desires; her style; her sensuality; her very essence. Femina reflects the sophisticated internationalistic outlook of the elite urban woman in India today. Femina is synonymous with Indian beauty and fashion. Femina alone has put the Indian woman firmly in the international beauty spotlight. But Femina has to be more than purely a beauty and fashion magazine to satisfy her demands. So it offers a total package, comprising beauty fashion, gourmet food, decor, childcare. It’s a magazine that mirrors the multi faceted life of the modern Indian woman. As beauty products, both Indian and foreign have become more widely available in India, beauty has become an increasingly important topic for our readers. As such it is a vital component of Femina’s editorial package. As changing lifestyles expose more and more Indian women to the same stresses as their western counterparts. Indian women are becoming more aware that facial and body care must be essential parts of their daily regime. It is this editorial matrix that has made Femina the leading woman’s magazine in India today.

THE TARGET READER : 

September 2006 THE TARGET READER Although we justifiably call Femina the market leader, for in comparison with other women’s magazines it has a high circulation, we are referring to it in the context of a small niche market. It must be remembered that in India, literacy offers fragmentation of a market like no other parameter. The very fact that you can read makes you elitist and privileged. Further, English is the language of the privileged upper class relegating local languages to a lower position in society. Therefore, English readers are at the pinnacle of the Indian consumer spectrum. In other words the sophisticated affluent elite with a class all of its own. This Indian woman may be outward looking and internationalist. But she is not western. She is Indian and very, very proud of it. Femina has maintained that delicate balance of Indianness and western aspiration which is just where the top stratum of Indian womanhood is at and which the international magazines in Indian women cannot be judged by western standards.

FEATURE SPONSORSHIP : 

September 2006 FEATURE SPONSORSHIP Advertorial sponsorship of following regular features is available. Other titles are possible, subject to regularity and brand compatibility. Sponsorship of the Femina Miss India Contest is available. TRAVEL : A 6 page travel related feature on art paper, ideal for tourism authorities, airlines, hotels and cruises. IN VOGUE: A photo feature on ladies’ fashion wear, accessories boutiques, department stores, etc. on art paper.

FEATURE SPONSORSHIP (contd.) : 

September 2006 FEATURE SPONSORSHIP (contd.) UP FRONT : Editor’s page HOT MALE : A humorous take on men around town. PORTFOLIO : Featuring designers and their latest creations. HOROSCOPE : Two pages foretelling what the stars have in store for you. RELATIONSHIPS : Focusing on every kind of relationship there is. PARENTING : Guidance and tips on the children of the twenty-first century. DE-LUXE : The latest in luxury. TRAVEL : Highlighting fashionable travel destinations

FEATURE SPONSORSHIP (contd.) : 

September 2006 FEATURE SPONSORSHIP (contd.) HAIR, SKIN, MAKE-UP : Two pages on art paper on beauty tips on skin care. FACES : A page on new faces in the modeling world. HANDY HINTS : Household tips and household products covered in a one- page feature. FOOD : A section on recipes from all over the country. DÉCOR Q&A : Nisha Jamvwai answers all readers questions on home decor. BELIEVE : Femina women share their experiences.

THANK YOU : 

September 2006 THANK YOU