Civilization of Beer Distributor Training

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Welcome to Civilization of Beer Beer Training for Beverage Industry Professionals

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If you sell beer at the wholesale level, I want to do business with you.

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Our culinary landscape is changing and your company can take advantage of the change.

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Your retailers and consumers are rapidly learning about beer.

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Be in a position to educate them, not the other way around.

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In today’s beer market, merchandising and pushing volume deals are not enough.

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Hand selling is now essential to your success as you diversify.

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Whether you’re selling majors, micros, crafts, or specialties.

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Civilization of Beer training will empower your reps to succeed.

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I sold beer as a supplier and distributor in New York for ten years.

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I managed a specialty portfolio and helped build a very successful brand.

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Sometimes in a suit, sometimes not.

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I even sold beer on a bike.

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I’m passionate about beer, I enjoy the work, and my training adds value.

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Whether teaching draft profit consult... 20 ltr. Euro = 676 oz 25 ltr. Euro = 845 oz 1/6 bbl. US = 5.1 gallon = 653 oz 1/2 bbl. Euro = 50 ltr. = 1691 oz 1/2 bbl. US = 15.5 gallon = 1984 oz

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…supplier relations and brand management…

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…selling beer by style…

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…tasting and description method…

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….ingredients and brewing process……

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…or perfect dinners, pairings and tastings.

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I can put custom seminars together for you. So get in touch.

Educated Wholesalers attract great brands.: 

Educated Wholesalers attract great brands.

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In the wholesale beer world, the positioning of brands is everything.

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COB operates independently from any brand or brewery and without bias toward any beer segment, or brewing methods.

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My training provides the objectivity needed to sell a diverse portfolio of beers.

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Reps succeed by truly understanding their beers and the competition’s beers…

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…and beer knowledge becomes trivia if it doesn’t help sell beer.

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I co wrote and copyrighted the BSAT. ®

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A serious test used to measure beer knowledge.

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Before your training, we’ll test the reps with a special sales version… ®

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…with 100 multiple choice questions covering: Styles Beer Profit Ingredients/Process Tasting and Description General Knowledge

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The BSAT analysis and interviews are then used to create seminars that address your specific needs.

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Seminars that foster an environment where selling a portfolio of beer, using education, can be profitable, and even enjoyable.

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Join these forward thinking companies and schedule training with COB. Phoenix- Beehive

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Here’s what some of them have to say... Phoenix- Beehive

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“..a great, eye-opening seminar... I know everyone gained so much from your experiences and teachings. I look forward to spreading the message throughout our organization.” - Jeff Stillwell, Import and Craft Beer Manager Ben E. Keith Distributors  

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“The sales staff learned valuable information that will help them succeed in the market.  The entire day was outstanding from the BSAT to the afternoon Tasting Methods. We are already looking forward to your next visit.” - Chuck Salzman, VP- Business Development Peerless Beverage Company   

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“You’ve had a tremendous impact on 350 beer sales team members.  I look forward to continuing to work with you on beer educational pursuits for a long time to come.” Eric S. McKay, Director of Communications L. Knife and Sons Companies  

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I appreciate your time and look forward to speaking with you.

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Warmest regards, Finest beers, Deepest thanks, Samuel Merritt President

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Get the beer training your reps need to succeed. Call (917)-952-6211 or visit www.civilizationofbeer.com

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You’ve had a tremendous impact on 350 beer sales team members.  I look forward to continuing to work with you on beer educational pursuits for a long time to come.” Eric S. McKay, Director of Communications L. Knife and Sons Companies      A few parting thoughts on beer education: The beer market is changing fast. Take a proactive approach to change. Your reps need to be trained on beer. By someone who has been in their shoes.

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Get the beer training your reps need to succeed. Call (917)-952-6211 or visit www.civilizationofbeer.com