Understanding Digital Marketing.

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Presentation Description

The presentation explains digital marketing in a very appealing way. It highlights the major aspects of online marketing and their significance. It also provides a guide to building a successful online marketing campaign.

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Presentation Transcript

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UNDERSTANDING DIGITAL MARKETING

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INTRODUCTION Simply put, the term digital marketing refers to the use of digital tools to achieve marketing goals .

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Digital Marketing is like playing chess, so many are playing, but very few are good at it.

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HOW TO PLAY DIGITAL MARKETING WELL ?

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Do what you do so well that they will want to see it again and bring their friends. “ ” Walt Disney

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UNDERSTAND & S E GM E NT Developing an understanding of your audience is one of the fundamental steps towards building a success ful digital marketing campaign.

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BUILD AN AMAZING WEBSITE Your website is supposed to be the hub of your digital marketing, so build it accordingly.

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AMAZING WEBSITE?

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Well-designed User- friendly Optimized for Search Responsive Socially Integrated Powerful Content CHARACTERISTICS OF AN AMAZING WEBSITE 1 2 3 4 5 6

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1 2 3 Website navigation should be simple and smoot, making it easier for visitors to get their desired information A clear and enticing CTA coupled with conspicuous contact information will help you convert visitors Interactive images, videos, infographics, engaging content are some of the ingredients of modern sites 1 KEY ELEMENTS

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Make sure that it is easy for your customers and search engines to find your website . Optimizing a website for search engines can dramatically increase the number of visitors. SEO PLAYS A CRITICAL PART

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ESSENTIAL SEO STRATEGIES Develop a content strategy focused on your keywords Generate backlinks through content marketing Site should be optimized for mobile and so the content Use long-tail keywords Always follow the ethical SEO practices Incorporate voice search in your SEO strategy 1 2 3 4 5 6

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CONTENT BUILDS BRANDS Content is one of the most powerful tools that has the potential to build your brand. Build your foundations on solid content.

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Content will keep playing the role of a king in the world of digital marketing. Make sure that your content is personalized, engaging, and full of value. “ Content is King ” ----Bill Gates

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DO NOT FORGET IF CONTENT IS KING, THEN DISTRIBUTION IS QUEEN . . Make a good use of your content by sharing it on relevant channels. This is called content marketing .

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PAID SEARCH CAN HELP BOOST SALES There are several paid techniques to boost sales instantly. Paid search is good for sales-oriented businesses. PPC is one of the platforms where you can set up an advertising campaign.

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TIPS TO SET UP PAID SEARCH MARKETING Learn how PPC works Define your conversion goals Select a platform Keyword research is important Adjust your budget Write compelling ad copy Landing pages should be relevant Keep testing & optimizing

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SOCIAL MEDIA IS IMPERATIVE The integration of social media in all of your digital marketing activities will help you boost engagement . Use it to build long-lasting relationships with your customers.

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ABOUT US

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Is an Edmonton-based full-service digital marketing agency which has been serving and helping businesses achieve their marketing and sales goals for more than a decade.

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1 2 3 CORPORATE B R ANDING WEB DEVELOPMENT SEO & CONTENT MARKETING OUR SERVICES SOCIAL MEDIA MANAGMENT DIGITAL ADVERTISING CUSTOM SOLUTIONS 4 5 6

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NEED HELP TO SET UP DIGITAL MARKETING STRATEGY ? Give us a quick call! DIAL: 1-844-77- REACH (73224) Scotia Place 10060 Jasper Ave, Tower 1, Suite 2020 Edmonton, AB T5J 3R8 www.reachfirst.com

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