logging in or signing up Clinic plus sal4116 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3664 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: February 14, 2009 This Presentation is Public Favorites: 1 Presentation Description marketin Comments Posting comment... Premium member Presentation Transcript Hindustan Lever Limited : Hindustan Lever Limited India's largest consumer products company Lever Brothers India Limited Anglo-Dutch company Unilever Slide 2: HLL Home and Personal Care Personal Wash Laundry Skin Care Hair Care Oral Care Deodorants Colour Cosmetics Ayurvedic Personal & Health Care Foods Tea Coffee Foods Ice Cream Water Pureit Clinic Clinic Plus Clinic Plus Ayurveda Clinic plus : Clinic plus India’s largest selling shampoo. Launched in 1987 Relaunched with five in one benefit Variant-ayurveda. Line Extension type of branding Mktg share and brand share : Mktg share and brand share Competitive environment : Competitive environment Market challengers Rejoice Chik Niche Dabur Himalaya Profitable markets Urban, Semi urban and rural …competitive strategies : …competitive strategies Position defense. Counter offensive strategy against P &G Low pricing Product : Product Segmentation of the product Positioning of the product Differentiation – Clinic Plus and Clinic Plus Ayurveda economy popular premium Place : Place Rural Urban Semi Urban Price : Price Type Sachet 7.5 ml Rs. 2 Bottles 25 ml 100 ml 200 ml 300 ml 200 ml Rs. 5 Rs. 30 Rs. 55 Rs. 90 Rs. 60 Bubble pack 30 ml Rs. 8 Quantity Price Clinic Plus Ayurveda Promotion : Promotion Promotion strategies Reduction in prices Buy one get one free Bubble pack 25 ml for Rs. 5 How to reach out to customers : How to reach out to customers Hair saloons Concept Motive Idea Health clubs Concept Motive Idea Weekly bazaars Concept Motive Idea BCG matrix : BCG matrix ?? Cash Cows Dogs Market Growth Rate Relative Market Share Build Build Hold Divest 10 % 20 % Barrier Matrix : Barrier Matrix WORST GAMBLE BEST STABLE HIGH LOW LOW HIGH You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Clinic plus sal4116 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3664 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: February 14, 2009 This Presentation is Public Favorites: 1 Presentation Description marketin Comments Posting comment... Premium member Presentation Transcript Hindustan Lever Limited : Hindustan Lever Limited India's largest consumer products company Lever Brothers India Limited Anglo-Dutch company Unilever Slide 2: HLL Home and Personal Care Personal Wash Laundry Skin Care Hair Care Oral Care Deodorants Colour Cosmetics Ayurvedic Personal & Health Care Foods Tea Coffee Foods Ice Cream Water Pureit Clinic Clinic Plus Clinic Plus Ayurveda Clinic plus : Clinic plus India’s largest selling shampoo. Launched in 1987 Relaunched with five in one benefit Variant-ayurveda. Line Extension type of branding Mktg share and brand share : Mktg share and brand share Competitive environment : Competitive environment Market challengers Rejoice Chik Niche Dabur Himalaya Profitable markets Urban, Semi urban and rural …competitive strategies : …competitive strategies Position defense. Counter offensive strategy against P &G Low pricing Product : Product Segmentation of the product Positioning of the product Differentiation – Clinic Plus and Clinic Plus Ayurveda economy popular premium Place : Place Rural Urban Semi Urban Price : Price Type Sachet 7.5 ml Rs. 2 Bottles 25 ml 100 ml 200 ml 300 ml 200 ml Rs. 5 Rs. 30 Rs. 55 Rs. 90 Rs. 60 Bubble pack 30 ml Rs. 8 Quantity Price Clinic Plus Ayurveda Promotion : Promotion Promotion strategies Reduction in prices Buy one get one free Bubble pack 25 ml for Rs. 5 How to reach out to customers : How to reach out to customers Hair saloons Concept Motive Idea Health clubs Concept Motive Idea Weekly bazaars Concept Motive Idea BCG matrix : BCG matrix ?? Cash Cows Dogs Market Growth Rate Relative Market Share Build Build Hold Divest 10 % 20 % Barrier Matrix : Barrier Matrix WORST GAMBLE BEST STABLE HIGH LOW LOW HIGH