logging in or signing up BINGO MARKETING sairamaryan Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 447 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 21, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: aaryanee (12 month(s) ago) plz send me this presentation Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Name Roll No Supriya Singh 51 Vidushi Grover 57 Sumit Bawa 50 Vaanish Bisht 53 Vidhey Shrikul 56 Rahul Kukreti 37What is Strategy ?: What is Strategy ? A strategy is a long term plan of action designed to achieve a particular goal, most often "winning". Strategy PLC About Company Bingo Introduction Stage Growth StageWhat is Product Life Cycle ?: What is Product Life Cycle ? The Product Life Cycle refers to the succession of stages a product goes through. Strategy PLC About Company Bingo Introduction Stage Growth StageProduct Life Cycle: Product Life Cycle Product Life Cycle Strategy PLC About Company Bingo Introduction Stage Growth StageCase Study: Case Study Strategy PLC About Company Bingo Introduction Stage Growth Stage ITC LIMITEDAbout ITC: About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion India's top 10 ` Most Valuable (Company) Brands ‘ Diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri -Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Greeting Cards, Safety Matches and other FMCG products Strategy PLC About Company Bingo Introduction Stage Growth StageAbout ITC: About ITC Vision Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the company’s stakeholders. Mission To enhance the wealth generating capability of the enterprise in a globalizing environment , delivering superior and sustainable stakeholder value. Strategy PLC About Company Bingo Introduction Stage Growth StageAbout ITC: About ITC Corporate Strategies :- Developing a portfolio of world class Continuous focus on chosen portfolio Benchmark each business World class & Internationally competitive Diverse skills & Capabilities Distributed Leadership Strategy PLC About Company Bingo Introduction Stage Growth StageITC Foods Launches Bingo: ITC Foods Launches Bingo Fifth major line of foods business Innovative and Differentiated Array of products in both Potato Chips & Finger Snacks segment . Fast-moving branded snack market growing 30 % every year Strategy PLC About Company Bingo Introduction Stage Growth StageIntroduction Stage: Introduction StageCharacteristic of PLC - Bingo: Characteristic of PLC - Bingo Strategy PLC About Company Bingo Introduction Stage Growth Stage Sales Costs Profits Customers Competitors Marketing Objectives Strategic Product Price Distribution Advertising Sales PromotionResearch: Research Company's in-house research team of eight people Studying Home Made Snacks e.g.:- Bhel, Gol Gappas , Khakra etc. 70 per cent of those surveyed confirmed Chefs to dish out new and tasty combinations of existing delicacies. Strategy PLC About Company Bingo Introduction Stage Growth StageOfferings from Bingo: Offerings from Bingo Initial offerings:- Potato Chips Finger Snacks segment Potato Chips Variants:- (Habits of different parts of the country) Masala Flavours Salted Flavours Tomato Flavours South inspired Finger Snacks offerings:- (Unique & Innovative) Pakoda inspired Live Wires Khakra inspired Mad Angles Tedhe Medhe Strategy PLC About Company Bingo Introduction Stage Growth StageMarketing Objective: Marketing Objective Strategy PLC About Company Bingo Introduction Stage Growth Stage Target is placement of all merchandising units across the market in a months time Create Identity in a Short Span Offering a wide range Reach every nook & corner Distinct Approach ( Innovative & Differentiated products)Sales: Sales Strategy PLC About Company Bingo Introduction Stage Growth Stage 16% Market Share in the snacks industry Costs Manufacturing Facility – Haridwar (Rs 700 crore ) Offering a higher margin (4% -5%) Future investment of 150 crore Rs 60-70 crore on campaign Competition Frito Lays Kurkure BalajiProfits: Profits Strategy PLC About Company Bingo Introduction Stage Growth Stage Low Profit ( as compared to other rival products in Branded Packaged Food) Customers Type: youthful and innovators Age Group : 20 – 35 Customer type: Packed-snack-on-the-go Category: Impulse buy category HORECA (hotels, restaurants and cafes)Price: Price Strategy PLC About Company Bingo Introduction Stage Growth Stage Priced at par with Frito's USP -16 variants Priced at Rs. 5/- and Rs. 10/- Distribution Cigarette brands are available at most paan shops Retail tie-ups, Biyani's Future Group – Big Bazaar 360-degree approachAdvertising: Advertising Strategy PLC About Company Bingo Introduction Stage Growth Stage Bindass Channel Website Timed around the World Cup Television Commercials Outdoor Hoardings Merchandise rack (500- 600 0utlets)Tele-Marketing Ads: Tele-Marketing Ads Five 30 second commercial at same time Ads dubbed in Hindi Better Brand Recall O&M Focus on Products & Brand Management Tag Line focus on combination of offers Youth Channels e.g :- Star, MTV, Zee etc Strategy PLC About Company Bingo Introduction Stage Growth StageInternet: Internet Target Audience :- Age group of 20-35 Website :- www.bingeonbingo.com Virtual World Free offers Games Downloads Mobile games Banners :- Yahoo, Rediff & Sify Strategy PLC About Company Bingo Introduction Stage Growth StageRadio & Hoardings: Radio & Hoardings Youngsters traveling hours 20 spots a day – Radio One & Radio Mirchi Outdoor Hoardings in Top 30 cities Strategy PLC About Company Bingo Introduction Stage Growth StageSales Promotion: Sales Promotion Promotional Events Tie up’s Multi media Campaign Advertising Blitzkrieg 4-5 per cent higher margin. The brand also tied-up with the Aero smith rock concert. Bingo is using a high-decibel launch campaign strategy. Strategy PLC About Company Bingo Introduction Stage Growth StageGrowth Stage: Growth StageBingo @ Growth Stage: Bingo @ Growth Stage Eaten up Market Share of Lays in 9 months 16% market share @ Snack market Now aiming for 25% Lays share reduce from 65% to 45% High Decibel Advertising Novelty Factor Regional Flavors Distribution Strength Strategy PLC About Company Bingo Introduction Stage Growth StageBingo! It's Frito Lay's loss, ITC's gain: Bingo! It's Frito Lay's loss, ITC's gain PepsiCo's Frito Lay snacks replaced with ITC's Bingo Striking at the small shops Heavy dose of advertising in this year's cricket World Cup Strategy PLC About Company Bingo Introduction Stage Growth StageITC Foods to give ‘second life’ to Bingo website : ITC Foods to give ‘ second life ’ to Bingo website Avatar Points Whole menu card of Web 2.0 features Different life to Avatar Strategy PLC About Company Bingo Introduction Stage Growth StageSlide 27: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
BINGO MARKETING sairamaryan Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 447 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 21, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: aaryanee (12 month(s) ago) plz send me this presentation Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Name Roll No Supriya Singh 51 Vidushi Grover 57 Sumit Bawa 50 Vaanish Bisht 53 Vidhey Shrikul 56 Rahul Kukreti 37What is Strategy ?: What is Strategy ? A strategy is a long term plan of action designed to achieve a particular goal, most often "winning". Strategy PLC About Company Bingo Introduction Stage Growth StageWhat is Product Life Cycle ?: What is Product Life Cycle ? The Product Life Cycle refers to the succession of stages a product goes through. Strategy PLC About Company Bingo Introduction Stage Growth StageProduct Life Cycle: Product Life Cycle Product Life Cycle Strategy PLC About Company Bingo Introduction Stage Growth StageCase Study: Case Study Strategy PLC About Company Bingo Introduction Stage Growth Stage ITC LIMITEDAbout ITC: About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion India's top 10 ` Most Valuable (Company) Brands ‘ Diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri -Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Greeting Cards, Safety Matches and other FMCG products Strategy PLC About Company Bingo Introduction Stage Growth StageAbout ITC: About ITC Vision Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the company’s stakeholders. Mission To enhance the wealth generating capability of the enterprise in a globalizing environment , delivering superior and sustainable stakeholder value. Strategy PLC About Company Bingo Introduction Stage Growth StageAbout ITC: About ITC Corporate Strategies :- Developing a portfolio of world class Continuous focus on chosen portfolio Benchmark each business World class & Internationally competitive Diverse skills & Capabilities Distributed Leadership Strategy PLC About Company Bingo Introduction Stage Growth StageITC Foods Launches Bingo: ITC Foods Launches Bingo Fifth major line of foods business Innovative and Differentiated Array of products in both Potato Chips & Finger Snacks segment . Fast-moving branded snack market growing 30 % every year Strategy PLC About Company Bingo Introduction Stage Growth StageIntroduction Stage: Introduction StageCharacteristic of PLC - Bingo: Characteristic of PLC - Bingo Strategy PLC About Company Bingo Introduction Stage Growth Stage Sales Costs Profits Customers Competitors Marketing Objectives Strategic Product Price Distribution Advertising Sales PromotionResearch: Research Company's in-house research team of eight people Studying Home Made Snacks e.g.:- Bhel, Gol Gappas , Khakra etc. 70 per cent of those surveyed confirmed Chefs to dish out new and tasty combinations of existing delicacies. Strategy PLC About Company Bingo Introduction Stage Growth StageOfferings from Bingo: Offerings from Bingo Initial offerings:- Potato Chips Finger Snacks segment Potato Chips Variants:- (Habits of different parts of the country) Masala Flavours Salted Flavours Tomato Flavours South inspired Finger Snacks offerings:- (Unique & Innovative) Pakoda inspired Live Wires Khakra inspired Mad Angles Tedhe Medhe Strategy PLC About Company Bingo Introduction Stage Growth StageMarketing Objective: Marketing Objective Strategy PLC About Company Bingo Introduction Stage Growth Stage Target is placement of all merchandising units across the market in a months time Create Identity in a Short Span Offering a wide range Reach every nook & corner Distinct Approach ( Innovative & Differentiated products)Sales: Sales Strategy PLC About Company Bingo Introduction Stage Growth Stage 16% Market Share in the snacks industry Costs Manufacturing Facility – Haridwar (Rs 700 crore ) Offering a higher margin (4% -5%) Future investment of 150 crore Rs 60-70 crore on campaign Competition Frito Lays Kurkure BalajiProfits: Profits Strategy PLC About Company Bingo Introduction Stage Growth Stage Low Profit ( as compared to other rival products in Branded Packaged Food) Customers Type: youthful and innovators Age Group : 20 – 35 Customer type: Packed-snack-on-the-go Category: Impulse buy category HORECA (hotels, restaurants and cafes)Price: Price Strategy PLC About Company Bingo Introduction Stage Growth Stage Priced at par with Frito's USP -16 variants Priced at Rs. 5/- and Rs. 10/- Distribution Cigarette brands are available at most paan shops Retail tie-ups, Biyani's Future Group – Big Bazaar 360-degree approachAdvertising: Advertising Strategy PLC About Company Bingo Introduction Stage Growth Stage Bindass Channel Website Timed around the World Cup Television Commercials Outdoor Hoardings Merchandise rack (500- 600 0utlets)Tele-Marketing Ads: Tele-Marketing Ads Five 30 second commercial at same time Ads dubbed in Hindi Better Brand Recall O&M Focus on Products & Brand Management Tag Line focus on combination of offers Youth Channels e.g :- Star, MTV, Zee etc Strategy PLC About Company Bingo Introduction Stage Growth StageInternet: Internet Target Audience :- Age group of 20-35 Website :- www.bingeonbingo.com Virtual World Free offers Games Downloads Mobile games Banners :- Yahoo, Rediff & Sify Strategy PLC About Company Bingo Introduction Stage Growth StageRadio & Hoardings: Radio & Hoardings Youngsters traveling hours 20 spots a day – Radio One & Radio Mirchi Outdoor Hoardings in Top 30 cities Strategy PLC About Company Bingo Introduction Stage Growth StageSales Promotion: Sales Promotion Promotional Events Tie up’s Multi media Campaign Advertising Blitzkrieg 4-5 per cent higher margin. The brand also tied-up with the Aero smith rock concert. Bingo is using a high-decibel launch campaign strategy. Strategy PLC About Company Bingo Introduction Stage Growth StageGrowth Stage: Growth StageBingo @ Growth Stage: Bingo @ Growth Stage Eaten up Market Share of Lays in 9 months 16% market share @ Snack market Now aiming for 25% Lays share reduce from 65% to 45% High Decibel Advertising Novelty Factor Regional Flavors Distribution Strength Strategy PLC About Company Bingo Introduction Stage Growth StageBingo! It's Frito Lay's loss, ITC's gain: Bingo! It's Frito Lay's loss, ITC's gain PepsiCo's Frito Lay snacks replaced with ITC's Bingo Striking at the small shops Heavy dose of advertising in this year's cricket World Cup Strategy PLC About Company Bingo Introduction Stage Growth StageITC Foods to give ‘second life’ to Bingo website : ITC Foods to give ‘ second life ’ to Bingo website Avatar Points Whole menu card of Web 2.0 features Different life to Avatar Strategy PLC About Company Bingo Introduction Stage Growth StageSlide 27: Thank You