logging in or signing up Consumer Buying Behaviour sairam999999 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 682 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: April 04, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: rajeevfmsbhu (17 month(s) ago) i need ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: amrinchaudhary (21 month(s) ago) pls i want to download this ppt i really need it....please allow me to download this ppt.........thank u kindly request by amrin.............. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Consumer Behavior: Consumer BehaviorConsumer Market: Consumer Market Consists of all the individuals and households who buy or acquire goods and services for personal consumption.Consumer wants the best : Consumer wants the bestHappy consumers ………prospering companies : Happy consumers ………prospering companiesConsumer Buying Decision Process: Consumer Buying Decision ProcessWHY DO YOU NEED TO STUDY CONSUMER BEHAVIOUR??: WHY DO YOU NEED TO STUDY CONSUMER BEHAVIOUR?? CONSUMER IS THE KING OF THE MARKET AND FOR THE BUSINESS TO SURVIVE FOR LONG,IT IS IMPORTANT TO STUDY CONSUMER BEHAVIOUR.WHAT INFLUENCES YOU WHEN YOU WISH TO BUY SOMETHING.??: WHAT INFLUENCES YOU WHEN YOU WISH TO BUY SOMETHING.?? PRICE? NEED SATISFACTION AVALAIBILITY OF MONEY QUALITY OF PRODUCT AND MANY MORE FACTORS……………MAIN FACTORS AFFECTING CONSUMER BEHAVIOUR.: MAIN FACTORS AFFECTING CONSUMER BEHAVIOUR . Personal Psychological Social CulturalPersonal Factors: Personal Factors Age Life-Cycle StagePsychological Factors: Psychological Factors “Wants” Based on a want or desire to have something. Not a necessity.Slide 11: BEHAVIOUR Changes in an individual’s behavior arising form experience.Maslow’s Hierarchy of Needs: Maslow’s Hierarchy of Needs Self Actualization (Self-development ) Esteem Needs ( self-esteem, status) Social Needs (sense of belonging, love) Safety Needs (security, protection) Physiological Needs (hunger, thirst)SOCIAL FACTORS : SOCIAL FACTORS THE KIND SOCIAL CIRCLE A PERSON HAS INFLUENCES ALL THAT HE PURCHASESCULTURAL FACTORS: CULTURAL FACTORS THE ETHICS AND CULTURE OF A PERSON AFFECTS HIS PRODUCT PURCHASING BEHAVIOUR.A SMALL EXAMPLE-cultural difference : A SMALL EXAMPLE-cultural difference PEOPLE IN PUNJAB AND OTHER NORTHERN STATES SPLURGE MONEY ON LUXURIES ON THE OTHER HAND PEOPLE IN SOUTH PREFER SIMPLE LIVING………..BRAND CONSCIOUS PEOPLE : BRAND CONSCIOUS PEOPLE THE SALE OF CARS LIKE BMW,SKODA LAURA IS INCREASING AT AGREAT PACE……..WHY? PEOPLE ARE GETTING BRAND CONCSIOUS STATUS SYMBOL CONSUMER DELIGHTFamily Influence on Buying Behavior: Family Influence on Buying Behavior Husband-Dominant Wife-Dominant EqualA fact……….. : A fact……….. Usually people have a myth that if they pay more then they will get better products but at times out of ignorance they tend to pay unreasonably…Group Influences: Group Influences Public Luxuries Golf Clubs Snow Skis Sail Boat Private Luxuries TV Video Games Ice Makers Trash Compactors Public Necessities Wrist Watch Automobiles Dress Clothes Private Necessities Mattresses Floor Lamps Refrigerators Strong Weak Strong Weak Brand Choice Product ChoiceConsumer Buying Decision Process: Consumer Buying Decision Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase EvaluationConsumer behaviour & international market: Consumer behaviour & international market Increased mnc’s Wider choice for consumers Easy substitutes available Competitive prices Imported goods available Standardization of goodsTelemarketing Fraud: Telemarketing Fraud The elderly are vulnerable to fraud by telemarketers. A program to combat this fraud is the Know Fraud Program.Negligent Consumer Behavior: Negligent Consumer Behavior Negligent behavior is composed of actions and inactions that may negatively affect the long-term quality of life of individuals and society. This type of behavior can occur in two different contexts: Product Misuse Consumption of Hazardous ProductsMisuse…….: Misuse……. Many injuries result from misuse of a safe product - not from product defects. Using a cell phone while driving is being outlawed in some areasSummary : Summary You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.