logging in or signing up HP Deskjet Case Study saifi_zuber Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 11380 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: December 23, 2009 This Presentation is Public Favorites: 1 Presentation Description HP Deskjet case study solution Comments Posting comment... Premium member Presentation Transcript HP Deskjet Case Study : By: Mohd. Zubair Saifi (32237) HP Deskjet Case Study Introduction : Introduction Mohd. Zubair Saifi, SIBM-Pune 2 In 1990’s, Hewlett-Packard faced several problems with inventory levels for the DeskJet Printer product line. This printer was produced in Vancouver’s facility and from there was shipped to a distribution center. HP has three distribution centers (DC) North America Asia Pacific and Europe Deskjet Supply Chain : Deskjet Supply Chain Mohd. Zubair Saifi, SIBM-Pune 3 Cycle time for production and distribution : Cycle time for production and distribution Mohd. Zubair Saifi, SIBM-Pune 4 Factory Cycle Time US DC Europe Asia 1 Week 4 – 5 Weeks Problem : Problem Mohd. Zubair Saifi, SIBM-Pune 5 Satisfy customer requirements by holding minimum inventory Bring a consensus amongst various division about inventory levels Marketing wants 98% product availability Distribution wants minimum inventory Sources of uncertainties Delivery of incoming material Internal Processes Demand Bad Solution - Forecasting : Bad Solution - Forecasting Mohd. Zubair Saifi, SIBM-Pune 6 Forecasting is generally not reliable Longer forecasting horizon makes forecast worse Aggregate forecasts are much accurate In case of HP deskjet case the problem is more serious because Higher Inventory carrying costs in case of HP case varying from 12% to 60% In technology products, chances of obsolescence are higher Europe : Europe Mohd. Zubair Saifi, SIBM-Pune 7 Asia Pacific : Asia Pacific Mohd. Zubair Saifi, SIBM-Pune 8 North America : North America Mohd. Zubair Saifi, SIBM-Pune 9 Inventory Costs : Inventory Costs Mohd. Zubair Saifi, SIBM-Pune 10 Slide 11: Mohd. Zubair Saifi, SIBM-Pune 11 Postponement : Postponement Mohd. Zubair Saifi, SIBM-Pune 12 Postponement means delay in product differentiation Supply Chain costs can be divided into two parts Physical Costs Cost of Production, Transportation, Inventory storage etc. Market Mediation Costs When supply exceeds demand then product is marked down and sold When demand exceeds supply then it results in dissatisfaction and lost opportunities In HP deskjet case study : In HP deskjet case study Mohd. Zubair Saifi, SIBM-Pune 13 Basic product should be made at Vancouver plant in USA Final Assembly and differentiation to be done at DCs DCs should be provided with complete processes for assembly of products It will help company fight demand variations in a better way HP can now support more number of models References : References Mohd. Zubair Saifi, SIBM-Pune 14 “Postponement project work paper” – MIT center for transportation and logistics, Version: Feb 23, 2005 http://www.business-around-the-globe.com/freecartoons/freecartoons.html, retrieved on 16th Dec, 2009 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.