PowerPoint Presentation:
This Case Study is based on English comments only. It is also based on a sample (mentions received on the 10 th , 11 th and 12 th of October 2011). This case study was not compiled for a specific client, but purely out of curiosity and a burning passion to showcase the impact of Online Reputation Management. If you would like us to do this for your brand, please contact us: www.saidwot.com/contact-us
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4 197 articles on Websites and 86 articles on News Sites 9 768 comments on
Social Media Platforms 210 articles on Blogs Said What? 15 discussions on Forums 23 Videos were posted And 3 Wiki articles
PowerPoint Presentation:
Said What?
Who was listening?:
Who was listening? 49% 51%
How much was it worth?:
How much was it worth? If Halloween was owned by a company, they would have received free advertising worth $14 303 in 22 days. The 14 303 comments were seen by 47 654 740 individuals.
The Good:
The Good
The Bad:
The Bad
What to Wear…:
What to Wear… 9 406 people spoke about costumes whilst xxx people saw these comments.
The Places to Be:
The Places to Be 1 641 people spoke about Halloween Parties whilst xxx people saw these comments.
Trick or Treat:
Trick or Treat 707 people spoke about Trick of Treating whilst xxx people saw these comments.
Halloween campaigns:
Halloween campaigns