EBM

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PRESENTED BY: SAHAR KHAN

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INTRODUCTION English Biscuit Manufacturers (Private) Limited was established as a joint venture company in 1965 with the name of Peek Freans Pakistan Limited EBM provide Pakistani consumers with nutritious and hygienically packed biscuits of the highest quality. The brand name 'Peek Freans' is a household name, and people trust and believe in the quality of the products produced under this brand EBM is also the first biscuit company in Pakistan to have achieved ISO - 9001 Certification in correspondence with its institutional slogan 'The Legend Leads'. EBM is also the only food company to have been awarded Environmental Excellence Award for seven successive years 2004 to 2010

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OVERVIEW OF THE ORGANIZATION VISION: To provide high quality value-added food to contemporary and future generations. To constantly endeavor for the acquisition of knowledge and excellence in developing human skills, product innovations and state-of-the-art technologies. To become a partner with the Government in sharing the responsibility of economic and social uplift and development of Pakistan. MISSION: Strive for highly responsible management. Highest standards of hygiene. Protect and preserve the environment. VALUES: We believe that no individual is bigger than the institution. We believe in integrity, transparency and commitment as our cultural ethos. We continually adhere to the highest standards of hygiene and ecology. We believe in governance in human face. We believe in leading and innovating in all aspects of business.

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EBM PRODUCT LINE: PLAIN SWEET BISCUITS: Gluco Marie Sooper CREAM BISCUITS: Lemon and chocolate sandwich Rio CRACKERS: Butter Puff Saltish NUTS: Party Peanut Pick Peanut Pista

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EBM’S MAJOR SUPLIERS: EBM’S major suppliers are: Habib sugar mills. Millac and Saima packaging. COMPETITOR: The major competitor of English biscuits is CONTINENTAL BISCUITS (LU), which has a significant share of the market in terms of sales volume. LU basically has five to six brands which it markets vigorously in comparison to English Biscuits Manufacturers.

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DIRECT MATERIAL IMPORTS INDIRECT MATEIAL DOMESTIC PROCUREMENT PROCUREMENT OR SOURCING WAREHOUSING RAW MATERIAL STORE STRUCTURE PACKAGING MATERIAL STORE FINISHED GOODS STORE RAW MATERIAL PACKAGING EBM’S SUPPLY CHAIN MANAGEMENT STRUCTURE:

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EBM’S SUPPLY CHAIN MANAGEMENT PROCESS: EBM’s supply chain process is comprised of a series of interdependent steps and starts with the collection of raw materials and ends with packaged brands on customer's shelves. The supply chain at EBM comprises the following areas: FORECASTING: Forecasting is a vital element of the business, and can be defined as an unconditional statement of demand of biscuits.

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PLANNING: The function of planning is to convert marketing forecasts into manufacturing plans. MANUFACTURING: The manufacturing process at EBM involves the conversion of raw and packaging material into finished product .EBM production takes place at the two factories located in Karachi and Hattar. DEPLOYMENT: Deployment is the movement of finished goods (biscuits) to warehouses. MARKETING AND SALES: The function of marketing and sales is to market the product with the aim of maximizing the profit of the firm. SUPPLIERS: For every item EBM have 3 to 4 suppliers, so to cope with any uncertainty. DISTRIBUTION: Simply defined, distribution involves the execution (delivery) of sales orders to a customer. EBM has more than 350 distributors all over Pakistan.

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MARKETING & SALES DEPARTMENT: EBM is very much concerned about its marketing as it is the backbone of its sales. EBM does advertising through different media channels which include TV commercials, Radio, Magazines etc. Furthermore, EBM has more than 350 distributors all around Pakistan . SALES FORECAST: In EBM, sales forecast for the coming month is provided before the end of current month and sometimes forecast of two additional months is provided in advances. PRODUCTION PLANNING: On the basis of sales forecast production department will start production planning. MANAGEMENT RESOURCE PLANNING (MRP): The MRP process help the sales department provides reports forecasting future orders. EBM is working to connect suppliers on MRP to have physical contact with them. THE CONSUMER /SHOPPER : The shopper and consumer are the individuals who eventually buy and consume EBM’s products .

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QUALITY ASSURANCES DEPARTMENT: EBM, has developed a Quality Assurance & Development Department. The basic function of this department is to check and maintain the quality and standards of raw material used. Four Labs are currently working at EBM, for checking and testing purpose. Construction. Analytical Lab (Centre of Excellence C.O.E ) Packaging Lab Microbiological Lab Process Lab MANNER OF PLACING ORDER TO SUPPLIERS: To many suppliers we provide material forecast that we have to do. Afterwards the suppliers have their own requirements and lead times. In short we got requirement, raise purchase orders and material is available to us by our suppliers.

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Waqas Jalil Waqas Jalil MIS (MANAGEMENT INFORMATION SYSTEM) DEPARTMENT: EBM is an ERP (Enterprise Resource Planning) based Organization. All the departments are linked with each other through networking called INTRANET. A central database has been maintained at EBM where the information related to Payables, Receivables, Fixed Assets, and Inventory etc. are saved. LEAD TIME: The lead time of every product of EBM is different from other products. FOR LOCAL PRODUCTS: On an average the lead time of local manufacturing products is 21 to 25 days, it may extend to a maximum of 30 days depending on their requirements. FOR IMPORTS: In case of imports the lead time is about 2 to 4 months. For different origins and different products lead times will be different.

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EBM’s SUPPLY CHAIN STRATEGIES: Monitoring local and international pricing, comparing them, findings synergies and switching towards it. Long term buying. Long term bookings when suppliers don’t need money and we trust them enough we book orders. COMPETITIVE EDGE OF EBM: The buying at EBM takes place at two tier level. Tier 1 is our supplier. Tier 2 is our supplier supplier’s. We monitor international and national prices. Converters are the one who are purchasing us (SC department) do not have any money involvement in it. But the decision is our, we decide the price point of material. Another important thing that we do we negotiate with our suppliers on conversion cost. Annually we sit and discuss issues like inflationary effects, utility expense, labor cost etc for the year

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EXPORTS: EBM exports its products to USA, Canada, UK, UAE, Bahrain, Djibouti, Saudi Arabia Mauritius, Sudan and South Africa. LEVEL OF UNCERTAINTY: As we are sitting in FMGC the level of uncertainty could be either +100 or -100. Because on the shop consumer decides which biscuit they want to buy

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STRATEGIC LEVEL: Alignment of overall organizational strategy with supply chain strategy to achieve organizational objectives. Decisions concerned with the size, number, and geographic location of the supply chain entities, such as plants, inventories, or distribution centers. EBM’S SUPPLY CHAIN MANAGEMENT DECISIONS: Supply chain management decisions are often said to belong to one of three levels; strategic , tactical or the operational level: LONG TERM DECISION MEMEDIUM TERM DECISION DAY TO DAY OPERATION

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To determine which products to produce, where to produce them, which suppliers to use and to identify plants from which distribution centers are supplied. Development of information technology infrastructure to support supply chain operations through planning and execution related applications. TACTICAL LEVEL: Identification of sourcing locations, establishment of contracts and other purchasing decisions. Inventory decisions including quantity, location and quality of inventory. Transportation s t r a t e g y including frequency, routes and contracting. Identification of new cost efficient markets for procurement of materials required for production

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OPERATIONAL LEVEL: Daily planning of all related nodes in the supply chain. Demand planning and forecasting, coordinating the demand forecast of all the customers and sharing the forecast with all suppliers. Source planning, including current inventory and forecast demand, in collaboration with all the suppliers. Inbound operations, including transportation from suppliers and receiving inventory along with Outbound operations including all fulfillment activities and transportation to customers. Performance tracking of all activities pertaining to supply chain. Since in today’s world only “ survival of the fittest is the rule of the game . One word to describe supply chain of EBM is “EFFICIENCY” in 4M’s man, material, machinery and method. By Senior Manager, Waqar jalil

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