BCG Matrix

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BCG Matrix

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BOSTON CONSULTING GROUP MATRIX - by Sadanand Pai

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1 Boston Consulting Group (BCG) Matrix also known as Portfolio Evaluation Matrix Growth Share Matrix Strategic Business Unit (SBU) Analysis Usage of Boston Consulting Group (BCG) Matrix Provides a framework for allocation of resources among different business Units. & Allows one to compare many business units at a glance.

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3 Interpretation of Matrix

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4 Analysis of BAJAJ Scooter

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5 Explanation of Matrix X – Represent the position of strongest Competitor We are doing analysis of Bajaj Scooter and their competitor is Kinetic. Bajaj Scooter’s Market Share – 60 % whereas, Kinetic’s Market Share – 30 % Market Growth Rate 6 %

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Thank you