Slide 2: 1 Boston Consulting Group (BCG) Matrix also known as
Portfolio Evaluation Matrix
Growth Share Matrix
Strategic Business Unit (SBU) Analysis Usage of Boston Consulting Group (BCG) Matrix Provides a framework for allocation of resources
among different business Units.
Allows one to compare many business units at a
Slide 4: 3 Interpretation of Matrix
Slide 5: 4 Analysis of BAJAJ Scooter
Slide 6: 5 Explanation of Matrix X – Represent the position of strongest Competitor
We are doing analysis of Bajaj Scooter and their competitor is Kinetic.
Bajaj Scooter’s Market Share – 60 % whereas,
Kinetic’s Market Share – 30 %
Market Growth Rate 6 %
Slide 7: Thank you