slide 1: What is SEO Why is it Important
Search engine optimization is the method of designing web pages and
their content to be quickly identified by users looking for website-
relevant words. The word SEO also describes the process of making
search engine indexing software web pages easier to locate review
and index your site. I use free https://seosuite.net/ version for my
work.
Although SEO is fairly easy many beginners to SEO still have questions
about the details such as:
Why do you “optimize” your search engine site or your company’s site
So much time do you have for SEO
How to distinguish “good” SEO advice from “bad” or harmful SEO
advice
Perhaps the most critical aspect of search engine optimization is how
you can use SEO to help drive more relevant company traffic leads and
sales.
What do you care about SEO
Billions of searches are conducted every day online. This means a huge
amount of specific high-intense traffic.
Many people look for different goods and services to pay for such
items. Such searches are considered to have commercial intent
meaning they specifically show they want to purchase something you
give with their search.
People are looking for some kind of business-related stuff. Your
prospects are also looking for all sorts of items that are only closely
slide 2: connected to your business. These represent many more ways to
communicate and help answer their questions solve their problems
and become a trusted resource for them.
Are you more likely to get your widgets from a trusted partner that
gave great data to Google for help with a question or someone you’ve
never heard of each of the last four times
What works for search engine SEO traffic
Note that Google is responsible for most of the world’s search engine
traffic. This can differ from one industry to another but Google is
definitely the main player that your company or website will like to
show up in in the search results but the best practices outlined in this
guide will also help you place your site and its content to rank in other
search engines.
And how does Google decide the pages to return to what people are
searching for Where do you get all this important site traffic
Google’s algorithm is extremely complex but high:
Google is looking for pages that contain high-quality appropriate
search query-related content.
Google’s algorithm evaluates relevance based on the keywords it
contains and other parameters known as “rating signals” by
“crawling” or reading the content of your website and determining
algorithmically whether that content applies to what the searcher is
searching for.
Google measures “price” by a variety of methods but the link profile of
a site-the variety and nature of other websites linking to a page and site
as a whole is among the most relevant.
slide 3: Increasingly Google’s algorithm uses additional ranking signals to
assess where a site will rank such as:
How do people interact with a site Do they find the information they
need and stay on the web or do they “bounce” back to the search page
and click on another link Or do they ignore the listing and never click-
through
Loading pace and “mobile-friendly” of a site
How much original versus “thin” or duplicated low-value content a
site has
In response to requests Google’s algorithm considers hundreds of
ranking variables and Google continually changes and refines its
method to ensure it provides the best user experience possible.