Basic Summary :
Basic Summary Articles talk about how web sites are trying to reach consumers and are using deceptive forms of marketing
What they don’t realize is that this will hurt them when it comes to dealing with the law
It is becoming a major problem when they are reaching into the privacy of the consumers, especially kids under the age of 13.
Slide 3:
For example, the website Xanga is letting kids under the age of 13 sign up without getting the parents consent
Also on websites such as facebook– the act of meat puppeting is being used
This is where “a fictional person that passes as an actual human being online
They try to confirm people as their friends on this social network, but really are trying to steal their personal information
Slide 4:
Another interesting example is when Chevy tried to create a write your own ad approach
It turned out to be a success in the sense of many consumers using this new marketing tool
However, when they used this they wrote about the Chevy Tahoe in a negative way
They talked about its terrible gas mileage and about the overall attacks on SUVs