European Tobacco Industry

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European Tobacco Industry

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THE EUROPEAN TOBACCO INDUSTRY : 

THE EUROPEAN TOBACCO INDUSTRY Juliana Heidi Ruby Bilqis Henna Natasha

Introduction : 

Introduction

Introduction : 

Introduction

Three biggest companies in the European tobacco industry : 

Three biggest companies in the European tobacco industry

Slide 6: 

Ch 6 -6 Porters Five Forces Barriers to Entry High due to high economies of scale High product differentiation due to product branding Legal and Regulatory Government Barriers

Porters five forces : 

Porters five forces

Slide 9: 

Ch 6 -9 Porters Five Forces BARGENING POWER OF SUPPLIERS High bargaining power Leading supplies in Europe are Italy, Spain and Greece Low presence of substitute

Porters five forces : 

Porters five forces

Porters Five Forces : 

Porters Five Forces

Recommended strategies : 

Recommended strategies

Recommended strategies : 

Recommended strategies

forecast of industry profitability : 

forecast of industry profitability

SPACE MODEL : 

SPACE MODEL

EXTERNAL SITUATION : 

EXTERNAL SITUATION

EXTERNAL SITUATION : 

EXTERNAL SITUATION

INTERNAL SITUATION for b a t : 

INTERNAL SITUATION for b a t

INTERNAL SITUATION for b a t : 

INTERNAL SITUATION for b a t

SPACE Matrix for b a t : 

Ch 6 -20 SPACE Matrix for b a t FS +6 +1 +5 +4 +3 +2 -6 -5 -4 -3 -2 -1 -6 -5 -4 -3 -2 -1 +1 +2 +3 +4 +5 +6 ES CA IA Conservative Aggressive Defensive Competitive

INTERNAL SITUATION for imperial tobacco : 

INTERNAL SITUATION for imperial tobacco

INTERNAL SITUATION for imperial tobacco : 

INTERNAL SITUATION for imperial tobacco

SPACE Matrix for IMPERIAL : 

Ch 6 -23 SPACE Matrix for IMPERIAL FS +6 +1 +5 +4 +3 +2 -6 -5 -4 -3 -2 -1 -6 -5 -4 -3 -2 -1 +1 +2 +3 +4 +5 +6 ES CA IA Conservative Aggressive Defensive Competitive

SPACE Matrix for GALLAHER : 

Ch 6 -24 SPACE Matrix for GALLAHER FS +6 +1 +5 +4 +3 +2 -6 -5 -4 -3 -2 -1 -6 -5 -4 -3 -2 -1 +1 +2 +3 +4 +5 +6 ES CA IA Conservative Aggressive Defensive Competitive

PROPOSED STRATEGY : 

PROPOSED STRATEGY