logging in or signing up Digital Impact: From Systems of Record to Systems of Engagement rstrad1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 225 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: May 14, 2012 This Presentation is Public Favorites: 1 Presentation Description Geoffrey Moore is an author, speaker and advisor as well as a venture partner at Mohr Davidow Ventures (MDV). Recognized as a leading business advisor, Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and on developing mental models to support his advisory practice. With this intent in mind he has written his newest book published by HarperCollins in September of 2011: Escape Velocity: Free Your Company’s Future from the Pull of the Past, the result of his years of experience working with large enterprises in his former role as a Managing Director at TCG Advisors. Recognized as well for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he also serves as an advisor to MDV portfolio companies by drawing upon best practices derived from his extensive experience working with technology startups over the last two decades Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: Digital Impact From Systems of Record to Systems of Engagement DigitalNow! April 26, 2012PowerPoint Presentation: Technology Megatrends Decades of Disruption to Business as Usual • 1980s • Personal Computing, Office Automation • B2E - documents, presentations, financial analysis • 1990s • Internet, ERP, Worldwide Web • B2B - outsourcing, globalization, business networks • 2000s • Broadband, Mobile, Social Media • B2C - media & entertainment, communication, branding • 2010s • Digital commerce, Collaborative Systems • B2B2C - advertising, retail, customer service 2PowerPoint Presentation: Two Types of Business Network O C Collaborative Coordinated Networks Networks • High complexity • High volume • Relationship oriented • Transaction oriented • Outgrowth of project teams • Outgrowth of value chains • Organize around an • Organize around a orchestrator concentrator • Focus: expertise, innovation, • Focus: efficiency, speed, and market development and adaptability Disney Films Disney Theme ParksPowerPoint Presentation: Two Types of IT Leverage O Collaborative Networks • High complexity • Relationship oriented • Outgrowth of project teams • Organize around an orchestrator • Focus: expertise, innovation, and market development SYSTEMS OF ENGAGEMENT C Coordinated Networks • High volume • Transaction oriented • Outgrowth of value chains • Organize around a concentrator • Focus: efficiency, speed, and adaptability SYSTEMS OF RECORD New Familiar Idea IdeaPowerPoint Presentation: Systems of Record The Story of Enterprise IT in the 20 th Century • Transaction systems for global commerce . . . • Financials, Order Processing, Inventory, HR, CRM, Supply Chain • Mainframes, minis, client-server, PC, Internet-enabled, SaaS • Drove three decades of investment • Databases are at the center of these systems • OLTP and Business Intelligence have been the key drivers • Network is seen primarily as a transport mechanism • Y2K put the capstone on this trend • Pulled forward a half decade of investment • Enterprise IT has had to go through a long “digestive” period • Focus in past decade has been on efficiency investmentsPowerPoint Presentation: IT Innovation: 2000 to 2010 Enterprise IT Consumer IT On a Diet On FirePowerPoint Presentation: Redefining IT for Consumers The Digitization of Human Culture • Access • Infinite content, no barriers to entry, no barriers to exit • Communications are globally democratized • Microsoft, Google, Facebook, Wikipedia, OpenTable • Broadband • Pictures, video, shopping • Internet touches both the mind and the heart • Skype, iTunes, YouTube, Hulu, Netflix, Zappos • Mobile • PC for the emerging markets • iPhone and iPad set the bar in mature markets • IM, email, camera, game, wallet, magazine. . . even a phone! How will this impact enterprise IT?PowerPoint Presentation: B-2-B “Enterprization” of Consumer IT: Investing in Collaborative Systems of Engagement • Collaboration burden falls on the middle of the organization • Not front-line workers engaged in transactional workflows • Not top executives engaged in strategic issues • Need to invest in “IT for the middle tier” • In-the-moment empowerment through Systems of Engagement • On-demand access to Systems of Record as required • Systems of Engagement must meet four key design goals: • Mobile to be in the moment • Social to share facts and insights with others • Ad Hoc because that’s how issues emerge • Real Time because that’s when issues get resolvedPowerPoint Presentation: Enterprise Systems of Engagement Who knows Communication & Collaboration Can you help me the head of BD at IBM? promote this in my community? Let’s make sure everyone registers for this in the same way! We need all hands on deck, right now! Let’s look at the data and get Larry to walk us thru it • Enterprise Facebook • Enterprise YouTube • Enterprise Search • Enterprise App Store • Enterprise Twitter • On demand conferencing • Global presence detection • Mobile access to everything • Social content management • With more revolutionary applications to come This is the “enterprise-ation” of consumer IT How much did we spend on this last year? Let’s keep the buzz going! I need to talk to Sherry— where is she? What is the sentiment on this in our community?PowerPoint Presentation: Technology Disruptions When Will Your Organization Make the Transition? MAIN STREET TORNADO EARLY MARKET BOWLING CHASM 10 ALLEYPowerPoint Presentation: Adoption Dynamics How Will the Transition Unfold? Power Gear Virality? Churn? Performance Gear What ROI? What IRR? 11 ENLISTMENT Starter Motor MONETIZATION Performance Gear How many? ACQUISITION How soon? Power Gear How often? ENGAGEMENT How much?PowerPoint Presentation: Focusing to Accelerate Adoption Where Should the Transformation Start? • Every customer-facing strategy is made or broken during a handful of moments of engagement —what are yours? • What person or system represents you in these moments, and how effective are you at meeting the new expectations? • Where could you introduce systems-of-engagement capabilities to amplify your organization’s power at these specific moments? Use these questions to target your first project on a moment that mattersPowerPoint Presentation: Final Takeaway: A To-Do List How Could I Go About Putting This into Effect? 1. Review your strategy and identify your top-priority moments of engagement. 2. Determine what systems of engagement would have the biggest impact on your effectiveness in these moments 3. Assess your organization’s Technology Adoption style and calibrate your ambitions accordingly 4. Identify your early adopters and recruit them to this effort 5. Engage with outside help to design and prototype your first systems of engagement effort 6. Focus on user experience as your critical acceptance criterion 7. Use anecdotal feedback from early adopters to create the case for crossing the chasm to widespread pragmatist adoption 8. Focus the pragmatist investment case on a critical pain point, and do whatever it takes to put that issue to bed 13PowerPoint Presentation: firstname.lastname@example.org 14 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.