Gourmet Food

GROWTH PROSPECTS OF SUPER MARKETS : 

GROWTH PROSPECTS OF SUPER MARKETS India is world’s one of the fastest growing economies with a population of 1.1 billion. As per the recent economic survey, spending and purchasing power of consumers is at an all time high. It had a remarkable impact on the food retail industry as :- The disposable income is improving swiftly The primary drivers of supermarkets are likely to be youngsters as they are the new face of the nation who are experiencing a transformation of behaviours and cultural adaptation towards the west. Atmospherics, prices and convenience have been identified as the key factors for growth of supermarkets.

FOODBAZAAR(FB) : 

FOODBAZAAR(FB) Food bazaar is a supermarket with an area of 7847 sq ft. Offers broad variety with deep assortment. The share of international food is about 10 – 12 % in the sales of FB.

Categories offered : 

Categories offered Fruits & vegetable Staples Bakery products Processed food Spices/ condiments Dairy products liquors Personal care beverages International food

GOURMET : 

GOURMET Gourmet Food Bazaar have brought together an assortment of superior quality, authentic delicacies from across the world in a fully interactive environment The growing popularity of gourmet food in India is largely due to the increasing number of people venturing abroad to exotic places for vacations and business reasons. The growth of the retail sector in India is also a huge boost to the gourmet food sector and the growing cadres of food importers bears testimony to the popularity and demand for access to global gourmet specialities at equally enticing retail environments Food bazaar can further enhance the standards of this segment by doing more promotional activities.

Gourmet : 

Gourmet Gourmet food bazaar has brought the finest authentic delicacies in an interactive environment. The growing popularity of Gourmet FB is due to the people visiting abroad to exotic places for vacations or business purpose.

Competitive analysis : 

Competitive analysis

ARE YOU AWARE OF FOOD BAZAAR @CENTRAL? : 

ARE YOU AWARE OF FOOD BAZAAR @CENTRAL?

WHERE YOU PREFER TO PURCHASE FOOD ITEMS? : 

WHERE YOU PREFER TO PURCHASE FOOD ITEMS?

WHAT PRODUCTS YOU OFTEN PURCHASE FROM FOOD BAZAAR? : 

WHAT PRODUCTS YOU OFTEN PURCHASE FROM FOOD BAZAAR?

I VISIT TO FOOD BAZAAR BECAUSE: : 

I VISIT TO FOOD BAZAAR BECAUSE:

HOW MANY TIMES YOU VISIT FOOD BAZAAR? : 

HOW MANY TIMES YOU VISIT FOOD BAZAAR?

I LIKE INTERNATIONAL FOOD SECTION OF: : 

I LIKE INTERNATIONAL FOOD SECTION OF:

VARIETY OF INTERNATIONAL FOOD IS MORE AT : : 

VARIETY OF INTERNATIONAL FOOD IS MORE AT :

WHY YOU PREFER TO SHOP AT FOOD BAZAAR : 

WHY YOU PREFER TO SHOP AT FOOD BAZAAR

RATE FOOD BAZAAR ON FOLLOWING PARAMETERS- : 

RATE FOOD BAZAAR ON FOLLOWING PARAMETERS-

DID YOU FACED ANY DIFFICULTY REGARDING- : 

DID YOU FACED ANY DIFFICULTY REGARDING-

HOW MUCH YOU SPEND ON THE PURCHASE OF ITEMS FROM FOOD BAZAAR MONTHLY? : 

HOW MUCH YOU SPEND ON THE PURCHASE OF ITEMS FROM FOOD BAZAAR MONTHLY?

Way Forward : 

Way Forward Awareness amongst the customers regarding various offerings at FOOD BAZAAR should be increased through various promotional activities(ATL/BTL). Some kind of benefit should be offered to customers so that they make repeat purchases. Food bazaar monthly offer during shopping festival was very well accepted by customers. Scope to improve the signage still exists as people sometimes find difficulty in locating the merchandise.

Slide 20: 

Communication of international food use on the shelf talkers is important for educating the customer. Staff should be trained well for selling international food, by doing this we can make this category as our HERO category. A food baazar layout should be available at the entrance, this will help for increasing awareness between the customer. Community connects such as Pooja during the festivals for Hindus, Iftiari for Muslims during HOLY Roza.

Slide 21: 

Thank You