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See all Premium member Presentation Transcript Slide 2: DIVYA FIONA RAGHVENDRA ROCHELLE ROHIT STEVINA Bharti airtel : Bharti airtel Introduction Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider in all the 23 telecom circles. Slide 4: (SBU’s) – Mobile Service Airtel Telemedia Services & Enterprise Services. Slide 5: Strategic Business units Mobile services Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. Telemedia services The group offers high speed broadband internet with a best in class network. Landline services in 94 cities. Slide 6: Enterprise services Enterprise Services provides a broad portfolio of services to large Enterprise and Carrier customers. This division comprises of the Carrier and Corporate business unit. Enterprise Services is regarded as the trusted communications partner. Slide 7: Vision 2010 By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses Vision 2020 To build India's finest business conglomerate by 2020 Supporting education of underprivileged children through Bharti Foundation. Slide 8: Strategic Intent: To create a conglomerate of the future by bringing about “Big Transformations through Brave Actions” Mission “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more” Bharti Airtel ( Mobile Services) : Bharti Airtel ( Mobile Services) Provides GSM services Market share of 23% in wireless segment Provides services in all 23 telecom circles 3rd Largest Wireless Operator in the World Around 76 million subscriber base 9 GROUP 7 Market Penetration strategy : Market Penetration strategy Hello tunes Airtel live Voice sms Missed call alerts M- bill 24 hrs customer service GROUP 7 10 Market Development Strategy : Market Development Strategy GROUP 7 11 Product Development Strategy : Product Development Strategy Airtel brings the Highly-Anticipated Blackberry 8800 Smart phone to India Launch of iphone in 2008 Integrative growth strategies : Integrative growth strategies Tie up with SingTel in 2001 First private sector to launch National long distance service in 2001 13 GROUP 7 Concentric Diversification Entered in Sri Lanka : Concentric Diversification Entered in Sri Lanka North East plans Students pack Defense plan Chalo rural pack West Bengal plans Std plans Monthly campus SUK 149 GROUP 7 14 Recommendations : Recommendations Should develop its own customer service to save cost Should concentrate on rural markets Should have more international presence GROUP 7 15 Enterprise Business Services : Enterprise Business Services Offers comprehensive solutions to corporate customers Provides end-to-end world class cutting edge ‘solutions’ Provide a ‘single point’ contact to large business customers The SBU will be headed by Dr. Jai Menon Enterprise services group has two sub-units :- carriers (long distance services) services to corporates Bharti Airtel signs MoU to connect Adani Group’s Mundra Port and Special Economic Zone : Bharti Airtel signs MoU to connect Adani Group’s Mundra Port and Special Economic Zone Bharti Airtel to set up the Telecommunications Network Infrastructure for Mundra Port and Special Economic Zone Growth Strategy:- Intensive:- Market Development: Multi-sector Special Economic Zone (SEZ) located at Mundra port. Integration:- Horizontal Integration:- IBM to offer end-to-end managed services Partnerships with Wipro and TCS to offer integrated IT &telecom services Diversification:- (Conglomerate): Telecommunications Network Infrastructure IFFCO and Bharti Airtel join hands to usher in the Second Green Revolution to benefit millions of rural consumers : IFFCO and Bharti Airtel join hands to usher in the Second Green Revolution to benefit millions of rural consumers Joint venture company IFFCO Kisan Sanchar Ltd. to provide big boost to Indian agriculture and rural economy. Growth Strategy:- Intensive:- Market Penetration:- Airtel’s telecom products and services to become lifeline for rural India Dedicated helpline for farmers to answer their queries Integration:- Horizontal Integration:- Bharti Airtel Limited, India’s leading integrated telecommunications services provider, and Indian Farmers Fertiliser Cooperative limited (IFFCO). Bharti Airtel Expands its Premium International Toll Free Services for Enterprises. : Bharti Airtel Expands its Premium International Toll Free Services for Enterprises. Bharti Airtel is offering two types of Premium International Toll Free Services International Inbound Toll Free Service :- free phone access for global users to call into India b) International Outbound Toll Free Service free phone access for callers in India to call international destinations Growth Strategy:- Intensive:- Market Penetration:- overseas customers, business partners and employees travelling abroad. Integration:- Horizontal Integration:- Bharti Airtel, India’s leading integrated telecom service provider today signed a strategic agreement with Virtela, a leading global managed service provider SWOT : SWOT STRENGTH:- The Only Operator In India Other Than VSNL Having International Submarine Cables WEAKNESS:- Untapped Rural market . OPPORTUNITIES :- Latest Technology And Low Cost Advantage THREATS :- Competition From Other Cellular TELEMEDIA SERVICES : TELEMEDIA SERVICES Mobile Home phones Broadband and internet Blackberry Email on the go Calling cards Wireless internet Digital TV BROADBAND SERVICES : BROADBAND SERVICES SPEED ON DEMAND ONLINE DESKTOP AIRTEL PC SECURITY BROADBAND ADVANTAGE : BROADBAND ADVANTAGE Why wait to connect Power surfing Surf while you talk Robust installation 24/7 customer support TELEMEDIA SERVICES (CONTD.) : TELEMEDIA SERVICES (CONTD.) * Email on the go Windows mobile Airtel easy mail * Wireless internet Data card USB modem Growth : Growth Value added products in the domestic market Business-to-Business segment. Cater to export markets. Upscaling operations through processing Rothschild partners 25 Slide 26: AIRTEL DIGITAL TV Being the most admired brand, as they continue on the path of delighting their customers by providing a complete bouquet of world-class products and services of the converged world. SWOT S—MODERN TECHNOLOGY W—LATE ENTRY O—ESTABLISHED CUSTOMER BASE T—COMPETITIVE RIVALS GROWTH STRATERGIES : GROWTH STRATERGIES Market penetration —DTH is targeted towards a larger population IPTV market is a niche market Market development —uses the already existing customer base Product development —offers VAS like multi angle camera viewing,gaming,interactive channels,push video on demand etc…. Slide 28: AIRTEL FIXED LINE TELEPHONE SERVICES First private fixed line service provider Provides telephone services in 93 cities Offers many value added services Facing a strong competition from MTNL AND BSNL Equipment suppliers include siemens, nortel and corning GROWTH STRATEGIES : GROWTH STRATEGIES Product development –offers VAS like caller line identification, third party conference, dial up internet access Market penetration –concentrate more on market penetration and growth of broadband Market development –1871387 telephone customers rural market development Slide 30: CONCLUSION Airtel has applied great strategies and has always been one among the best in customer care by offering great services to the customers and major reason for its success are its innovative ideas and technology. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
airtel presentation rohit.arde123 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 4952 Category: Others/ Misc License: All Rights Reserved Like it (6) Dislike it (0) Added: February 11, 2010 This Presentation is Public Favorites: 4 Presentation Description No description available. Comments Posting comment... By: inba007 (2 month(s) ago) hi sir it will be much helpful for me if you sent this ppt to inba120690@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: priyamathur12 (2 month(s) ago) pls send me this ppt Saving..... Post Reply Close By: rohit.arde123 (2 month(s) ago) Hi Priya, Send me a test mail on my email ID... rohit.arde@gmail.com Regards, Rohit A Saving..... Edit Comment Close By: shahnaz125 (7 month(s) ago) i need this ppt plz mail me thank you Saving..... Post Reply Close Saving..... Edit Comment Close By: shahnaz125 (7 month(s) ago) i need this ppt plz mail me thank you Saving..... Post Reply Close By: rohit.arde123 (2 month(s) ago) Sorry Shahnaz, Login in into Author Stream after ages... You can send me a test mail on rohit.arde@gmail.com.. i dont think so you need it now as this message was sent 5 months back ;) Apologies... Saving..... Edit Comment Close By: dhawalsah (13 month(s) ago) Hi Sir, plz send this ppt on dhawalsah@gmail.com... thank you !! Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 2: DIVYA FIONA RAGHVENDRA ROCHELLE ROHIT STEVINA Bharti airtel : Bharti airtel Introduction Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider in all the 23 telecom circles. Slide 4: (SBU’s) – Mobile Service Airtel Telemedia Services & Enterprise Services. Slide 5: Strategic Business units Mobile services Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. Telemedia services The group offers high speed broadband internet with a best in class network. Landline services in 94 cities. Slide 6: Enterprise services Enterprise Services provides a broad portfolio of services to large Enterprise and Carrier customers. This division comprises of the Carrier and Corporate business unit. Enterprise Services is regarded as the trusted communications partner. Slide 7: Vision 2010 By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses Vision 2020 To build India's finest business conglomerate by 2020 Supporting education of underprivileged children through Bharti Foundation. Slide 8: Strategic Intent: To create a conglomerate of the future by bringing about “Big Transformations through Brave Actions” Mission “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more” Bharti Airtel ( Mobile Services) : Bharti Airtel ( Mobile Services) Provides GSM services Market share of 23% in wireless segment Provides services in all 23 telecom circles 3rd Largest Wireless Operator in the World Around 76 million subscriber base 9 GROUP 7 Market Penetration strategy : Market Penetration strategy Hello tunes Airtel live Voice sms Missed call alerts M- bill 24 hrs customer service GROUP 7 10 Market Development Strategy : Market Development Strategy GROUP 7 11 Product Development Strategy : Product Development Strategy Airtel brings the Highly-Anticipated Blackberry 8800 Smart phone to India Launch of iphone in 2008 Integrative growth strategies : Integrative growth strategies Tie up with SingTel in 2001 First private sector to launch National long distance service in 2001 13 GROUP 7 Concentric Diversification Entered in Sri Lanka : Concentric Diversification Entered in Sri Lanka North East plans Students pack Defense plan Chalo rural pack West Bengal plans Std plans Monthly campus SUK 149 GROUP 7 14 Recommendations : Recommendations Should develop its own customer service to save cost Should concentrate on rural markets Should have more international presence GROUP 7 15 Enterprise Business Services : Enterprise Business Services Offers comprehensive solutions to corporate customers Provides end-to-end world class cutting edge ‘solutions’ Provide a ‘single point’ contact to large business customers The SBU will be headed by Dr. Jai Menon Enterprise services group has two sub-units :- carriers (long distance services) services to corporates Bharti Airtel signs MoU to connect Adani Group’s Mundra Port and Special Economic Zone : Bharti Airtel signs MoU to connect Adani Group’s Mundra Port and Special Economic Zone Bharti Airtel to set up the Telecommunications Network Infrastructure for Mundra Port and Special Economic Zone Growth Strategy:- Intensive:- Market Development: Multi-sector Special Economic Zone (SEZ) located at Mundra port. Integration:- Horizontal Integration:- IBM to offer end-to-end managed services Partnerships with Wipro and TCS to offer integrated IT &telecom services Diversification:- (Conglomerate): Telecommunications Network Infrastructure IFFCO and Bharti Airtel join hands to usher in the Second Green Revolution to benefit millions of rural consumers : IFFCO and Bharti Airtel join hands to usher in the Second Green Revolution to benefit millions of rural consumers Joint venture company IFFCO Kisan Sanchar Ltd. to provide big boost to Indian agriculture and rural economy. Growth Strategy:- Intensive:- Market Penetration:- Airtel’s telecom products and services to become lifeline for rural India Dedicated helpline for farmers to answer their queries Integration:- Horizontal Integration:- Bharti Airtel Limited, India’s leading integrated telecommunications services provider, and Indian Farmers Fertiliser Cooperative limited (IFFCO). Bharti Airtel Expands its Premium International Toll Free Services for Enterprises. : Bharti Airtel Expands its Premium International Toll Free Services for Enterprises. Bharti Airtel is offering two types of Premium International Toll Free Services International Inbound Toll Free Service :- free phone access for global users to call into India b) International Outbound Toll Free Service free phone access for callers in India to call international destinations Growth Strategy:- Intensive:- Market Penetration:- overseas customers, business partners and employees travelling abroad. Integration:- Horizontal Integration:- Bharti Airtel, India’s leading integrated telecom service provider today signed a strategic agreement with Virtela, a leading global managed service provider SWOT : SWOT STRENGTH:- The Only Operator In India Other Than VSNL Having International Submarine Cables WEAKNESS:- Untapped Rural market . OPPORTUNITIES :- Latest Technology And Low Cost Advantage THREATS :- Competition From Other Cellular TELEMEDIA SERVICES : TELEMEDIA SERVICES Mobile Home phones Broadband and internet Blackberry Email on the go Calling cards Wireless internet Digital TV BROADBAND SERVICES : BROADBAND SERVICES SPEED ON DEMAND ONLINE DESKTOP AIRTEL PC SECURITY BROADBAND ADVANTAGE : BROADBAND ADVANTAGE Why wait to connect Power surfing Surf while you talk Robust installation 24/7 customer support TELEMEDIA SERVICES (CONTD.) : TELEMEDIA SERVICES (CONTD.) * Email on the go Windows mobile Airtel easy mail * Wireless internet Data card USB modem Growth : Growth Value added products in the domestic market Business-to-Business segment. Cater to export markets. Upscaling operations through processing Rothschild partners 25 Slide 26: AIRTEL DIGITAL TV Being the most admired brand, as they continue on the path of delighting their customers by providing a complete bouquet of world-class products and services of the converged world. SWOT S—MODERN TECHNOLOGY W—LATE ENTRY O—ESTABLISHED CUSTOMER BASE T—COMPETITIVE RIVALS GROWTH STRATERGIES : GROWTH STRATERGIES Market penetration —DTH is targeted towards a larger population IPTV market is a niche market Market development —uses the already existing customer base Product development —offers VAS like multi angle camera viewing,gaming,interactive channels,push video on demand etc…. Slide 28: AIRTEL FIXED LINE TELEPHONE SERVICES First private fixed line service provider Provides telephone services in 93 cities Offers many value added services Facing a strong competition from MTNL AND BSNL Equipment suppliers include siemens, nortel and corning GROWTH STRATEGIES : GROWTH STRATEGIES Product development –offers VAS like caller line identification, third party conference, dial up internet access Market penetration –concentrate more on market penetration and growth of broadband Market development –1871387 telephone customers rural market development Slide 30: CONCLUSION Airtel has applied great strategies and has always been one among the best in customer care by offering great services to the customers and major reason for its success are its innovative ideas and technology.