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It is a profession that is part and parcel of management function According to the public relations society of America “Public relations is a philosophy and function of management expressed in policies and practices which serve the public to serve its understanding and goodwill.” HISTORY OF PUBLIC RELATIONS : HISTORY OF PUBLIC RELATIONS PR has existed in some shape or form since the beginning of civilization itself. PR was born with the Neanderthal's trading techniques, around 1800 BC in the Middle East Archeologists have unearthed farm bulletins in Iran that exhibit an attempt to influence farmers to use certain techniques. This type of PR can be evidenced by ancient writings, pottery, hieroglyphs, and art. Other exact examples of archaic public relations can be found in Caesar's commentaries who tried to influence and change the opinion of the public about their leaders. CHANGE IN THE FACE OF PR: : CHANGE IN THE FACE OF PR: Systematic use of Public relations Use of PR in settling colonies First major public relations opportunity was development of new communities in the railroad expansion in the United States. Use of PR in : 1) Catholic church. 2) Harvard university. PRESENT SITUATION OF PUBLIC RELATIONS MANAGEMENT : PRESENT SITUATION OF PUBLIC RELATIONS MANAGEMENT Methods, tools and tactics Publics targeting Lobby groups Meet and greet Other CURRENT SITUATION OF PUBLIC RELATIONS : CURRENT SITUATION OF PUBLIC RELATIONS To what extension do the companies use PR? How to handle target public? How do the organizations and management treat goodwill? Should PR person evaluate himself in his work environment? OBJECTIVES OF PUBLIC RELATIONS : OBJECTIVES OF PUBLIC RELATIONS Human relations Free exchange Better relations Suggestions and complaints Discourage misinformation Understanding Influencing Supply of information Dialogue Persuasion SIX FACETS OF THE FUTURE OF PR: : SIX FACETS OF THE FUTURE OF PR: CLIENTS EXPECT MORE: MEDIA IS TRANSFORMED: BUSINESS IS A CONVERSATION: : INFORMATION FLOWS IN EVERY DIMENSION: TRANSPARENCY IS A GIVEN: INFLUENCE NETWORKS ARE AT THE HEART EMERGING OPPORTUNITIES FOR THE PR PROFESSION : EMERGING OPPORTUNITIES FOR THE PR PROFESSION Guidelines and parameters need to be established and communicated practitioners also need to extend their capabilities into new domains such as technology and new media FIVE THOUGHTS ON THE FUTURE OF PR : FIVE THOUGHTS ON THE FUTURE OF PR Agencies must become comfortable with the personal branding of individual employees Agencies must do a far better job of training staff. Agencies must explain to clients – with crystal clarity – that mistakes will happen Agencies must help clients move from Reactive to Proactive to Interactive Agencies must reconsider their core value Future of PR in India: : Future of PR in India: After the independence it was realised that PR is necessary in order to communicate for development and to create a bridge between the public and the government . Public Relations began to increase in India in the early 1990s when the government opened the economy and multinational corporations began to enter the country Specialization has become increasingly important and firms are demanding higher qualifications and skill sets from workers PROJECT BY : PROJECT BY KARAN SABHLOK 52 ROHAN SHAH 54 SUMESH NAIR 56 NISHA CHAUBEY 60 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.