BUSINESS COMMUNICATION PRESENTATION: BY AKSHAY DESHMUKH ASHUTOSH ANAND BUSINESS COMMUNICATION PRESENTATION The Relationship between Communication Ability and Success in Business: The Relationship between Communication Ability and Success in Business What is effective communication : W hat is effective communication Way of exchanging information. When it produces desired action in the reader or audience. Good communication means that message will be sent and that the people or organizations understand the message in its entirety. A successful communicator exercises a good effect on the minds of others. LACK OF COMMUNICATION IN BUSINESS: LACK OF COMMUNICATION IN BUSINESS TYPES OF BUSINESS COMMUNICATION: Three types Internal External Business to Business “ Without effective communication, a business will struggle with a lack of understanding, motivation and direction.” TYPES OF BUSINESS COMMUNICATION RESEARCH REVEAL ABOUT COMMUNICATION ABILITY IN BUSINESS: International Association of Business Communicators/ Mr. Watson Wyatt study found that just over half of high-performing companies had "well-defined communication strategies that allow employees to understand better their organisations' business goals." Which meant that, puzzlingly, almost half of high-performing companies did not have such a strategy. RESEARCH REVEAL ABOUT COMMUNICATION ABILITY IN BUSINESS STUDIES SAY: Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. Although often termed a “soft” skill, communication in a business organization provides the critical link between core functions. Let’s examine two reasons why good communication is important to individuals and their organizations. STUDIES SAY INEFFECTIVE COMMUNICATION: Know your Objective INEFFECTIVE COMMUNICATION Disturbs Team-Work CHANGE IN ENVIRONMENT: autocratic CHANGE IN ENVIRONMENT participatory WHERE DO WE GO WRONG: HOW WE LISTEN WHERE DO WE GO WRONG HOW WE UNDERSTAND THINGS WHEN YOUR COMMUNICATION ABILITY INCREASES: WHEN YOUR COMMUNICATION ABILITY INCREASES TIPS FOR EFFICTIVE COMMUNICATION: KEY POINTS Improve your interpersonal skills Clarity of purpose Consider your audience Effective information sharing Thinking in others perspective TIPS FOR EFFICTIVE COMMUNICATION GOOD COMMUNICATION =SUCCESSFUL BUSINESS: Good communication matters because business organizations are made up of people. As Robert Kent, former dean of Harvard Business School has said, “In business, communication is everything.” GOOD COMMUNICATION =SUCCESSFUL BUSINESS Take care of communication and success shall take care of itself.': Take care of communication and success shall take care of itself.'