Native Advertising |smbelal.com

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Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page.

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NATIVE ADVERTISING:

What is Native Advertising? NATIVE ADVERTISING

TABLE OF CONTENTS:

TABLE OF CONTENTS GOALS OF NATIVE ADVERTISING 03 INTRODUCTION 01 NATIVE ADVERTISING EXAMPLES 02 BENEFITS OF NATIVE ADVERTISING 04 CONCLUSION 05

INTRODUCTION:

INTRODUCTION Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. What is Native Advertising?

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NATIVE ADVERTISING EXAMPLES Because the purpose of native advertising is to blend into the form and function of the content around it, it can be tricky to spot. Here are some examples of native advertising: Native Search Engine Ads Search E ngine A ds  are designed to look just like organic search engine results Native Twitter Ads Another form of native advertising is Twitter’s promoted tweets. A part from the “Promoted by” text, a promoted tweet looks just like any other. Native News Feed Ads These are promoted posts that show up next to real news in a publisher’s news feed. Native Advertorial Ads Advertorials look like regular editorial content but are actually created to advertise a brand. These ads are popular both online and off and have been around for a long time. Native Video Ads Native advertising is not limited to text and images – videos have been increasingly popular as well.

GOALS OF NATIVE ADS:

GOALS OF NATIVE ADS MERCURY MARS Driving consumers to take one particular action as in the case of the search engine ads. Positioning a brand image in the consumer’s mind.   Native ads have two primary goals: #2 #1

BENEFITS OF NATIVE ADS:

BENEFITS OF NATIVE ADS A higher likelihood that the ads will be watched, read and listened to; and A greater chance that the trust that consumers have in the publisher will “rub-off” on the brand. BENEFIT 1 BENEFIT 2

DEBATE FOR AND AGAINST NATIVE ADVERTISING:

DEBATE FOR AND AGAINST NATIVE ADVERTISING One of the often-heard criticisms of native advertising is that it was designed to trick consumers into consuming ads and trusting brands by making said ads look like editorial content. This ethical discussion continues to rage.

IS CONTENT MARKETING NATIVE ADVERTISING?:

Both content marketing and native advertising use useful content to position a brand and drive action. However, that’s where the similarity ends .   Native advertising is ‘pay to play.’ If a brand or individual did not pay for the spot, it’s not native advertising. Although brands may choose to promote their content by paying for visibility, content marketing is not advertising. You do not pay to create or curate content to your own platform. IS CONTENT MARKETING NATIVE ADVERTISING?

CONCLUSION:

CONCLUSION Native advertising is hot and growing hotter . In the end, if publishers and brands make it their responsibility to draw a line clearly between editorial and native ad content and consumers make it their responsibility to look for and be aware of that line, native advertising is a win-win-win for all three parties.

THANKS!:

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