How to Build Your Own Email List by SMBELAL.COM

Category: Education

Presentation Description

It is not an exaggeration when we say that if you run an online business, your success largely depends on your mailing list. In today’s corporate world, Emails are an ideal method to promote and market your products and services to a wide range of people. Besides, you can send gifts and other offers as well. Some of these people become your prospective customers or clients.


Presentation Transcript

How to Build Your Own Email List:

How to Build Your Own Email List SMBELAL .COM


02 What is an Email List? What is Email List Building? 01 How to Manage and Maintain Your Email List 0 4 How to Build an Email List? 03 Keep Your Lists Organized by Using These Tactics 05 Segmentation 06 08 Analyze Email List Data Re-engage Old Contacts 07 Wrap Up 09

What is an Email List?:

An email list is simply a list of emails that businesses have gathered from visitors/customers that would like to receive information, updates, discounts, and other details about your business in a digital format that is sent to their email inbox. Email lists are important because email marketing is the best way to connect with customers vs. social media. In fact, you are 6x more likely to get higher click-through rates through emails instead of tweets. Also, email is 40 times more effective at acquiring new customers than Facebook or Twitter. What is an Email List?

What is Email List Building? :

What is Email List Building? In order to take advantage of connecting with customers through your compiled email lists, you need to work on email list building. Email list building is the act of getting more people to subscribe to your emails. If you have a CTA on your homepage, that would act as a source to build up your email list. The more ways you can encourage visitors to subscribe to your email, the stronger your email list will be.

How to Build an Email List?:

How to Build an Email List? As mentioned earlier, you want to provide visitors with more opportunities to subscribe to your email. A few ways you can do this include: CTA buttons to subscribe on every landing page on your website Images that pop-up or slide-in on all your landing pages Surveys that are timed to pop-up while visitors are browsing Post about your email newsletter on social media accounts Describe what visitors will get out of subscribing to your email

How to Manage and Maintain Your Email List:

How to Manage and Maintain Your Email List Keeping your email lists organized is crucial in having successful email campaigns. If you have a bunch of email subscribers on your newsletter list that haven’t been opening your emails, your open rate is going to be low, which will skew your results.

Keep Your Lists Organized by Using These Tactics:



Segmentation Segmentation is the act of separating email lists based on personalized preferences. When email subscribers signed up for your email lists you might have prompted them to answer a few questions. According to a recent email marketing study, segmented emails drive 18 times more revenue than moe general emails. You can segment their emails based on any personalized information they provided. Some examples of segmented email lists include: User demographics — geographical location, age, gender, etc. User email update preferences — discounts, event details, newsletters Purchase history

Analyze Email List Data:

Analyze Email List Data Just about anything subscribers do on their email is tracked. If users click through the links in the email you sent them, you can track it. If they opened your email, it can be tracked. If they interacted with your email in any way, it can be tracked. Stay on top of your email list data to build an effective and successful email list and cater your emails to those analytics.

Re-engage Old Contacts:

If you notice that you have a lot of inactive subscribers in your email list data, send them a re-engagement email. It’s possible they just needed a break from your emails but aren’t looking to unsubscribe entirely. In fact, research shows that re-engaging old contacts is about 50% cheaper than spending money on converting new visitors into email list subscribers. Re-engage Old Contacts

Wrap Up:

If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is vital. Don’t be the business owner that misses out on engaging with your audience, driving new business, and protecting yourself from changes in search and social algorithms. Be the business owner that uses adequate email building tactics, so you don’t have to regret not building your email list sooner. Wrap Up


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