Top 10 types of digital marketing

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Top 10 types of digital marketing

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TOP 10 TYPES OF DIGITAL MARKETING:

How you can use them to promote a business online TOP 10 TYPES OF DIGITAL MARKETING 1

TABLE OF CONTENTS:

TABLE OF CONTENTS 2 INTRODUCTION 01 HOW YOU CAN USE THEM 03 TYPES OF DIGITAL MARKETING 02 CONCLUSION 04

INTRODUCTION:

INTRODUCTION 01

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It could be the part of the presentation where you can introduce yourself, write your email… As people spend more and more time in front of screens, digital marketing has become the most important tool to reach customers in an effective way. Digital marketing targets users of all kinds of electronic devices from desktop computers to smartphones. To successfully promote a business online and engage an audience, you need to make use of various types of digital marketing.  

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These days, merely having a website is not enough anymore if you want to get qualified leads. You also need to be visible on as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones. To build a successful online business and stand out from the crowd, you need a complex digital strategy based on a thorough market study, in-depth business analysis, and constant feedback.

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02 TYPES OF DIGITAL MARKETING

Ideally, you should use a mix of different types of digital marketing in order to reach your audience through various channels. In this article, we have collected the most frequent types of digital marketing of our times that can help you achieve the highest success rate. They are as follows::

SEARCH ENGINE OPTIMIZATION (SEO) SEARCH ENGINE MARKETING (SEM) SOCIAL MEDIA MARKETING (SMM) CONTENT MARKETING EMAIL MARKETING ONLINE ADVERTISING Ideally, you should use a mix of different types of digital marketing in order to reach your audience through various channels. In this article, we have collected the most frequent types of digital marketing of our times that can help you achieve the highest success rate. They are as follows: 7 01 02 03 04 05 06

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LANDING PAGE MARKETING SMARTPHONE MARKETING AFFILIATE MARKETING VIRAL MARKETING 8 07 08 09 10

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03 HOW YOU CAN USE THEM TO PROMOTE YOUR BUSINESS

Search Engine Optimization:

10 Search Engine Optimization Search engine optimization (SEO) is probably the first thing that comes to mind when people think about different types of digital marketing. Online businesses basically live at the mercy of Google, Bing, Yahoo, and other search engines. If you are doing SEO right you can attract significant organic traffic to a website. The goal of SEO is to optimize content in a way that makes it appear among the first results on a  search engine results page (SERP) . Search Engine Marketing Search engine marketing (SEM) makes it possible to advertise a product in search engines and make it appear among paid search results. Search engines usually display paid results above organic results on SERPs. They almost look the same as organic results with only small differences in appearance, for instance, Google shows a small “Ad” label next to the related URL. # 1 # 2

Social Media Marketing:

11 Email marketing is a different kind of engagement, as you connect with customers within their own mailboxes. Although email marketing is one of the oldest types of digital marketing, it’s still very successful. It’s an excellent way to increase brand loyalty and upsell to existing customers.  Social Media Marketing Social media is not simply a marketing channel but also a way for people to keep in touch with their friends and family, get the latest news, or follow topics they are interested in. There are a plethora of social media platforms you can choose from, such as Facebook, Twitter, LinkedIn , Instagram, and many others. Content Marketing Content marketing is another type of digital marketing you can use to promote a business online. In fact, content marketing is an indirect way of marketing, as you publish content that the audience finds naturally while browsing the web. The main goal of content marketing is to make viewers interact with the content by reading, sharing, and commenting on it. Email Marketing # 3 # 4 # 5

Online Advertising:

12 Online Advertising Digital marketers have been using online advertising since the first days of the web. Displaying banners or ads on other websites belonging to the same niche is the most common form of online advertising. You can use online platforms such as  Google AdSense  that allows you to automatically serve ads on other content sites. Landing Page Marketing Targeted landing pages can work excellently with other types of digital marketing and increase conversion rates significantly. In the broader sense, a landing page is any web page on which visitors first land when they arrive at a website. In this sense, homepages frequently function as landing pages as well. # 6 # 7

Smartphone Marketing:

13 The essence of viral marketing is to create a post, video, meme, or another short-form content type that spreads across the web like a virus. To make a successful viral marketing campaign, you need to promote the same content across multiple channels such as Twitter, YouTube ,  blog posts, newsletters over a short period of time. Smartphone Marketing People use their smartphones all the time, therefore these days smartphone marketing is also among the most important types of digital marketing. This is especially true if your target audience is the younger generation. Affiliate Marketing Affiliate marketing makes it possible to reduce your marketing workload by outsourcing it to external service providers. With affiliate marketing, you only pay for conversions, after your affiliate closed a deal and the customer purchased the product.  Viral Marketing # 8 # 9 # 10

WRAPPING UP!:

WRAPPING UP! To reach the best business results, you need to decide which types of digital marketing you want to use. There are some types you should use anyway such as search engine optimization and social media marketing, while others depend on the industry. When you plan the types of digital marketing you will use don’t only think about software but also hardware. If the target audience uses a certain type of device you need a presence on that kind of device as well. Also gather as much feedback from existing customers as you can, as there’s no better way to build trust and engage them on a personal level. 14

-Chris Brogan, Chief Executive Officer of Owner Media Group:

-Chris Brogan, Chief Executive Officer of Owner Media Group “Marketers need to build digital relationships and reputation before closing a sale.” 15

For more information,:

For more information, V isit our site smbelal.com 16

THANKS FOR WATCHING!:

THANKS FOR WATCHING! Does anyone have any questions? Please contact: hello@smbelal.com smbelal.com

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