kantar media

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Kantar Media is a well-established brand of trusted media analysts and advisors. We help the world’s advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media reputation and impact.

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Social media- the barrier breaker between your brand and your consumer

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But how to map your consumer through social media to make them reach your brand?

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With a few effective social media tools

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The X-tracker enables to : I dentify new opportunities for user engagement Understand what is being said about your brands and why it is being said Drill down to individual voices within conversation Receive outcomes intelligently to grasp the implication for your brand

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The Auto tracker enables Providing a database of content across 24 languages Tracking messages along with segmentation and filtration Interrogating online content- from news editorial to social media sources Delivering data on individual activity, connectivity and influence

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The TGI Clickstream enables Assessing the engagement of target consumer group Calculating the average number of visits, time spent on site and page viewed over a specific period of time Understand online audience beyond their online behavior Analyse brands against the actual online consumer behavior

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The Path to purchase enables Understanding consumer’s entire purchase journey Implementing strategies designed to influence different consumer segments based on where they are in their path of purchase Identifying new customer acquisition opportunities by discovering the touch points that are important to the target customers

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The Online channel effectiveness enables Benchmarking website effectiveness versus direct competitors with customer specific KPIs Helping marketers identify opportunities across search, display advertisement and referral sources to find new customers Discovering opportunities for enhancing customers retention from the competitors

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