Reuters Market Light - Profile Presentation

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1 A transformational impact on the farming community

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Addressing the challenges facing Indian Agriculture is crucial for achieving inclusive growth 2

Addressing the consumer pain through the first highly personalized professional information service:

Addressing the consumer pain through the first highly personalized professional information service Everyday…… Crop Prices from nearby and far off markets Local and international Agriculture News that impact crop or input prices Advisory Tips that help improve productivity Taluka Level Weather forecasts that help improve productivity RML: A revolutionary personalized decision-making tool. Local language Local content Fitting in their workflow All operators and handsets Over the Counter As per their individual preferences! 3

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User Experience made super-easy 1. Scratch Card 2. Call Us 3. Service Starts 4

Impact on the farmers lives…:

Impact on the farmers lives… “ I used to sell Bananas for R. 4 a kilo. Based on RML messages, I negotiated the rate to Rs. 7 per kilo with the same buyer”. 75% higher price. “I received the name and phone number of the local officer to get the seed subsidy. I was able to act on the information immediately .” Ravindra Shinde harvested soybean and was about to sell. The price was Rs. 1620/- (~$32). He gathered from RML about a fall in soybean production in the US and Argentina. He held back the sale and sold later at 2430/- (~$50) per quintal. “I got message on relative humidity going up to 70%. As a precaution, I put a spray of Rs. 500 (~$10). My friend did not know this. He lost nearly Rs. 4 lakh of his crop that day .” 5

Impact on the farmers lives…continued…:

Impact on the farmers lives…continued… Saved Rs. 12000 on chemicals and increased yield by 1.5-2qtl per acre Application of micronutrients increased yield by 2-3 quintal per acre Increased yield 2 quintal per acre and saved Rs. 20,000 by using less seeds Saved Rs. 20,000 on not re-sowing and increased yield by 15-20% 6

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Recognized as pioneer by the experts…… 7 ICRIER study Mention in Nandan Nilekani's book 'Imagining India' Mention in Prof. C.K. Prahalad's path-breaking book "Fortune at the Bottom of the Pyramid" London Business School case study FT & Justmeans Social Innovation Award,2010 for "Best Base of the Pyramid Strategy" 7 Mbillionth Award South Asia, 2010 for pioneering a mobile based information service for farming communities in villages across India Highly Commended, The Coffey International Award, supported by the Department for International Development, 2010 Conferred by the United Nations Development Programme, the International Chamber of Commerce and the International Business Leaders Forum Included in the Accenture Report – 'Masters of rural markets: The Hallmarks of High Performance' Included in The City UK Financial inclusion brochure.

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Creating a multiplier effect…and continuously improving…. Sharing lessons with the world Government and rural development officers in Kabul, Afghanistan Development and donor community at the IFC, Washington, DC Advisor to the Government of Tanzania Workshop for key World Bank Officials at World Bank, New Delhi 8

RML’s growth in India…. :

RML’s growth in India …. Over the years, RML has positively impacted hundreds of thousands of farmers. It is estimated that the RML service has been used by over a million farmers, through sharing, with several hundred thousand using a paid service. RML operates in 13 states in India and covers over 440 crops and varieties with more than 1400 markets and 2800 weather locations across these states. 9

In Summary :

In Summary RML has built a revolutionary service that directly and positively impacts the farming community It can be a valuable partner to organizations engaged in agriculture. Inclusive and Sustainable growth in the country. An example for other countries to emulate. 10