Creating Awesome Events Seminar

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Presentation Description

A seminar on how to make worship events and ministry programs excellent but with integrity.

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Creating AWESOME EVENTS Seminar November 9, 2014 Sunday, 3 to 6 pm Real Life Christian Communities

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The Research: a three-year process led by a “world-class” marketing expert an analysis of 6000 surveys completed by Willow Creek attendees (2004) an analysis of 300 people who had left Willow Creek Church an analysis of an additional 5000 surveys three years later (2007) more than 120 in-depth interviews with people regarding spirituality a study of Scripture and more than one hundred books and articles on spiritual formation consultation with spiritual growth experts

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“Does increased attendance in worship services and ministry programs automatically equate to spiritual growth ?”

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Satisfied

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Worship services and ministry programs can indeed attract , lead and grow people in Christ … …if they are done excellently and with integrity .

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How to conduct worship services & ministry PROGRAMS with and

7 KEY INGREDIENTS:

7 KEY INGREDIENTS PURPOSE PERSONNEL PLANNING PREPARATIONS PROMOTIONS PRESENTATION PROGRESS

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Worship services and ministry programs MUST have a CLEAR AND DISTINCT PURPOSE.

PURPOSES:

PURPOSES TO ATTRACT… TO EXPOSE… TO TEACH OR TRAIN… TO UNITE… TO CELEBRATE… TO CHALLENGE… TO RALLY… ETC. …and NOT to conduct the worship service or just to have a ministry event per se! THAT’S NOT THE GOAL

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In marketing and advertising, a  target audience  is a specific group of people within the  target  market at which a product or the marketing message of a product is aimed at . The same is true with worship services and ministry programs

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BUT IT MUST ALSO BE LEARNER-CENTERED

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Worship services and ministry programs MUST have the RIGHT PERSONNEL.

RIGHT PERSONNEL:

RIGHT PERSONNEL EVENT PRODUCER DIRECTOR TECHNICAL TEAM COORDINATOR WORSHIP/BAND LEADER WORSHIP TEAM PREACHER/TEACHER EMCEE/HOST(S) FACILITATORS (IF NEEDED) SUPPORT TEAM COORDINATOR STAGE & VENUE DESIGN DIRECTOR PRAYER SUPPORT COORDINATOR STREAMING DIRECTOR EVENT CAPTURE COORDINATOR CREATIVE ARTS DIRECTOR MULTIMEDIA TEAM DIRECTOR FACILITIES AND SETUP TEAM MANAGER MARKETING DIRECTOR FINANCE TEAM MANAGER

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Worship services and ministry programs MUST be PLANNED WELL and IN ADVANCE.

PLANNING:

PLANNING CREATIVE PLANNING SEQUENCE PLANNING

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SEQUENCE PLANNING Greater Good Target Group Need End Product Benefits Objectives Scope Success Steps Action Action Action Action Meeting Schedule Meeting Schedule Meeting Schedule Meeting Schedule List of Resources List of Resources List of Resources List of Resources Delivery Date

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Four Weeks/Months The Event Producer meets with the assigned Preacher or Teacher to discuss the initial ideas for the one-time message .

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Four Weeks/Months The Event Producer forms and meets with the Creative Planning Team and, together with the assigned Preacher or Teacher, discusses and decides the Title, Theme, Topic or Topics, Truth or Truths and Thrust or Thrusts of the one-time message.

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Four Weeks/Months The Event Producer together with the Creative Planning Team decides on the initial programming elements for the event .

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Four Weeks/Months The Event Producer meets with the leaders of the various teams to explain the message and the initial programming elements for the event, to answer questions or clarifications, to listen to other suggestions, and to begin the initial preparations.

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Three Weeks/Months The Event Producer meets with the Creative Planning Team to finalize the programming elements.

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Three Weeks/Months The Event Producer meets with the leaders of the others teams to communicate the finalized programming elements.

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Three Weeks/Months Each leader of each team prepares or mobilizes the workers to fulfill their various tasks.

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Two Weeks/Months The Event Producer checks the progress of all preparations, identifies problems and/or challenges, and resolves them as soon as possible with the help of anyone concerned.

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Two Weeks/Months The Event Producer schedules and leads the practice (offstage) rehearsal of the event.

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One Week/Month The Event Producer schedules and leads the dress rehearsal of the event.

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One Week/Month The Event Producer mobilizes the Marketing Team and the Online Streaming Team to begin promoting the event.

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During the Event The Event Producer mobilizes the Marketing Team to continue promoting the event during the event.

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During the Event The Director executes the event as agreed while the Event Producer oversees it and intervenes whenever necessary.

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After the Event The Event Producer meets with the leaders of the other teams to discuss the overall effectiveness of the event and to see how it can be leveraged further after the event . They evaluate the objectives , process , and relationships .

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CREATIVE PLANNING By Pastora Gina C. Baylon Two Goals TOTAL ENGAGEMENT INTENTIONAL INFLUENCE

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CREATIVE PLANNING By Pastora Gina C. Baylon FOUR TOOLS CONTENT DELIVERY PERFORMERS ENVIRONMENT

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EVERYONE involved in executing worship services and ministry programs MUST PREPARE WELL and IN ADVANCE.

3 Kinds of Rehearsals:

3 Kinds of Rehearsals Practice / Rehearsal This is an off-stage rehearsal. Working out parts and memorization. Recommend 2 rehearsals leading up to the week of the event. Dress Rehearsal This is the ‘day before the event’ rehearsal. Typically, the dress rehearsal is the first time tech and talent have the opportunity to rehearse together. This isn’t a practice! Everything should be ready for performance by this time. Event Day Rehearsal This rehearsal is the most streamlined because of time and because everything is already prepared and ready to go. Use this time to cover only the essentials and to freshen / focus on the event itself.

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Worship services and ministry programs MUST be PROMOTED WELL and IN ADVANCE.

PROMOTION STRATEGY:

PROMOTION STRATEGY STAGE ONE – AWARENESS STAGE TWO – ATTRACTION STAGE THREE – PERSUASION STAGE FOUR – DECISION STAGE FIVE - APPRECIATION

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Worship services and ministry programs MUST be PRESENTED WELL and WITH PASSION.

PRESENTATION DETAILS:

PRESENTATION DETAILS SETTING UP THE ENVIRONMENT AND AMBIENCE PRECISION TIMING AND COORDINATION TECHNICAL PREPARATIONS COMMUNICATION LINKS FLEXIBILITY AND RESOURCEFULNESS FOCUS ON DETAILS

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Worship services and ministry programs MUST CONTINUALLY IMPROVE OVER TIME.

3 THINGS TO EVALUATE:

3 THINGS TO EVALUATE REVIEW THE OBJECTIVES FROM YOUR PLANNING, THEN EVALUATE THE EVENT BASED ON YOUR OBJECTIVES AND PLAN FUTURE IMPROVEMENTS. REVIEW THE PROCESS , THEN EVALUATE AND PLAN FUTURE IMPROVEMENTS. REVIEW THE RELATIONSHIPS , THEN EVALUATE AND PLAN FUTURE IMPROVEMENTS.

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Worship services and ministry programs can indeed attract , lead and grow people in Christ … …if they are done excellently and with integrity .

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