CPF Ses 9 Creating an Effective Contact Point

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Slide 1:

Church Planting Foundations The art and method of planting a new church

Slide 2:

Session 9 Creating an Effective Contact Point

Slide 3:

Where can you find the lost? Religious places Marketplaces Political arenas Neighborhoods

Slide 4:

Difference between the Church and Contact Points In terms of Church Contact Point

Slide 5:

Difference between the Church and Contact Points In terms of Church Contact Point Location House Where the lost are

Slide 6:

Difference between the Church and Contact Points In terms of Church Contact Point Size Small enough to care, large enough to dare Unlimited size

Slide 7:

Difference between the Church and Contact Points In terms of Church Contact Point Type of activity Open meeting Usually Programmed

Slide 8:

Difference between the Church and Contact Points In terms of Church Contact Point Orientation Relational Task-oriented

Slide 9:

Difference between the Church and Contact Points In terms of Church Contact Point Focus Christ in the midst Needs of the target audience

Slide 10:

Difference between the Church and Contact Points In terms of Church Contact Point Commitment High Low

Slide 11:

Difference between the Church and Contact Points In terms of Church Contact Point Frequency Daily Usually Scheduled

Slide 12:

Difference between the Church and Contact Points In terms of Church Contact Point Participation Everyone Key people only

Slide 13:

Difference between the Church and Contact Points In terms of Church Contact Point Potential Real Spiritual Growth Exposure to the Truth

Slide 14:

Difference between the Church and Contact Points In terms of Church Contact Point Discipleship Process Affective and Transformational Cognitive and Informational

Slide 15:

Difference between the Church and Contact Points In terms of Church Contact Point Attraction value Disciples and Servants Seekers and Consumers

Slide 16:

How to create an effective Contact Point It has to do with deciding and shaping the perception of the target audience for the purpose of attraction and retention .

Slide 17:

How to create an effective Contact Point Branding is a promise to your target audience that you can and will meet their needs in a way that resonates with them or agrees with their values.

Slide 18:

How to create an effective Contact Point Your brand resides within the hearts and minds of your target audience. It is the sum total of their experiences and perceptions toward your service, some of which you can influence, and some that you cannot.

Slide 19:

How to create an effective Contact Point It involves the following elements: Present perception of the target audience Desired perception of the target audience

Slide 20:

How to create an effective Contact Point Shaping involves Reinforcement Correction Adjustment

Slide 21:

How to create an effective Contact Point The goal is not to compete per se but to motivate the audience to see the contact point as the most preferable option for meeting a need in comparison with all other options, if any.

Slide 22:

How to create an effective Contact Point Once defined, you need to apply your branding in all aspects of your service, especially when it involves actual experiences with the target audience. Confirming

Slide 23:

How to create an effective Contact Point

Slide 24:

How to create an effective Contact Point The key is integrity . When we establish contact points, we need to be honest and sincere, not manipulative. Confirming

Slide 25:

How to create an effective Contact Point Depending on the need, you need to recruit excellent contributors and organize them well to make the contact point brand-consistent. Confirming

Slide 26:

How to create an effective Contact Point Stages of encounter and experience with the target audience. Hearing Confirming

Slide 27:

How to create an effective Contact Point Stages of encounter and experience with the target audience. Seeing Confirming

Slide 28:

How to create an effective Contact Point Stages of encounter and experience with the target audience. Experiencing Confirming

Slide 29:

How to create an effective Contact Point Stages of encounter and experience with the target audience. Departing Confirming

Slide 30:

How to create an effective Contact Point Stages of encounter and experience with the target audience. In-between Confirming

Slide 31:

How to create an effective Contact Point

Slide 32:

How to create an effective Contact Point Describe your contact point’s unique selling proposition (USP).

Slide 33:

How to create an effective Contact Point You must state clearly and precisely how your contact point will meet the needs of your target audience. In other words, it must be a clear proposition , not just a suggestion.

Slide 34:

How to create an effective Contact Point How you will meet the need must be unique or different from all other alternatives.

Slide 35:

How to create an effective Contact Point The proposition must be persuasive , capable of motivating not just the present target audience but also his or her network of contacts.

Slide 36:

How to create an effective Contact Point Understand the demographics of your chosen target audience. Age

Slide 37:

How to create an effective Contact Point Understand the demographics of your chosen target audience. Gender

Slide 38:

How to create an effective Contact Point Understand the demographics of your chosen target audience. Situation in life

Slide 39:

How to create an effective Contact Point Understand the demographics of your chosen target audience. Spiritual level

Slide 40:

How to create an effective Contact Point Write the benefits of your service in relation to the actual needs of the target audience. Come up with the best emotional words without making a false claim.

Slide 41:

How to create an effective Contact Point Determine how you will position your contact point in relation to other options. Come up with a tagline , if possible.

Slide 42:

How to create an effective Contact Point Decide the best marketing mIX .

Slide 43:

How to create an effective Contact Point Processing

Slide 44:

How to create an effective Contact Point Processing Once the target audience is attracted to the contact point, a system must be in place to assimilate him or her slowly and sensitively into the church.

Slide 45:

How to create an effective Contact Point Processing You must be careful not to be over-zealous thereby compromising the integrity of your contact point.

Slide 46:

How to create an effective Contact Point Processing It is important to connect the target audience with a real person so that a real relationship may be established.

Slide 47:

How to create an effective Contact Point Processing The contact point is only intended to connect the church with the lost, and not as a substitute for the church itself.

Slide 48:

How to create an effective Contact Point Processing In the long run, the contact point is not capable of growing a true Christian. So you cannot leave the person in that environment forever.