Linkage Between Private and Public Entrepreneurs in Minimizing

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Linkage Between Private and Public Entrepreneurs in Minimizing Information Gap : 

Linkage Between Private and Public Entrepreneurs in Minimizing Information Gap Rezaul Karim Siddique Anchor, Mati -o – Manush, BTV Associate Professor, Savar College

We will focus on : 

We will focus on Information Gap Effective and efficient communication and Approaches Because Communication Failed Due to Absence of Proper System Absence of Communication Audit Inappropriate Approaches

Process of Communication : 

Sender Media/ Channel Receiver Feedback Massage Process of Communication

Current Information Flow(Public) : 

Current Information Flow(Public) AIS FLID TV NEWSPAPER OTHER CHANNEL Ministries NGO’s Departments BARC Other F A R M E R Sources

Current Information Flow(Private) : 

Current Information Flow(Private) Cable TV NEWSPAPER CIC Cell Company Input Supplier Business Entrepreneur F A R M E R Experiences Local Knowledge Scatter Sources AIS/ FLID

Some Good Example : 

Some Good Example Use of Good Seed Fruit Garden (Amropali, Bau Kul, Kazi Peyara) UDP Fish Farming Poultry Farming Organic Farming Farmers' Become National Hero Create attention to Policy maker

Some unexpected experiences : 

Some unexpected experiences Cold Injury BLB/ BLS Potato Production Bird Flu Foliar Spray

Problem Regarding Effective Communication

Problem Regarding Effective Communication Absence of Feedback System Goals are Different (Public, Private, Research, Departments) Lack of Knowledge of Different Stakeholder Absence of Communication Research System Inappropriate Communication Technique (Content, Design, language, Selection of Channel)

What can we do? : 

What can we do? We should Work for Efficient and Effective use of Mass Media. It should be Follow the Rule and able to attain the Goal Interdependent LINK between stakeholder

Increase Efficiency : 

Increase Efficiency We need a proper feedback system Communication System Research Research on Contents and Material Resource building and Mobilization Optimum use of different option Follow the rules and principles of communication (Ethics, Consequences, etc)

Increase Effectiveness : 

Increase Effectiveness Determine the Goal (specific Objectives) Make an Action plan and set the Priorities Ensure the result, no matter how it will be attained Calculate cost benefit ratio (if the benefit is more then cost, then nobody will mind) Communication Training Need Based Communication Bottom-up Communication System

Recommendations : 

Recommendations Set up research and evaluation system on mass communication activities under AIS Create alternative approaches on communication process To Develop Human Resource on Agricultural Information and Communication Ensure effectiveness and farmers' benefits through Communication Use Farmer Knowledge Location Specific or Farmer specific Content Development Network Between Mass Communication Activist Ensure creditability, ethics, authenticity for agriculture information