Effective & Efficient Use of Mass Media

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Concept of Communication

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PowerPoint Presentation: 

Welcome

Effective & Efficient Use of Farm Magazine: 

Effective & Efficient Use of Farm Magazine Presented by Rezaul Karim Siddique Anchor, Mati-O-Manush, BTV Associate Professor, Savar College

We will discuss on: 

We will discuss on Role A SWOT analysis on mass media What can we do ?

Role of Mass Media : 

Role of Mass Media Education Persuasion Advocacy Awareness Networking Opinion Building Knowledge Gathering

Role of Mass Media in Agriculture: 

Role of Mass Media in Agriculture Technology Transfer Knowledge Sharing Information Dissemination Networking Between Research, Extension, Market and Farmer Advocacy Awareness Building

Types or Form of Mass media: 

Types or Form of Mass media Electronic Media TV (terrestrial/ Satellite/Web TV) Radio Internet/Web, etc Print Media Newspaper Journal Poster/Folder/etc

Some Good Example: 

Some Good Example Use of Good Seed Fruit Garden (Amropali, Bau Kul, Kazi Peyara) Fish Farming Poultry Farming Organic Farming Farmers' Become National Hero Create attention to Policy makers

Some unexpected experiences: 

Some unexpected experiences Cold Injury BLB/ BLS Potato Production Bird Flu

PowerPoint Presentation: 

WHY & HOW ?

Why and How?: 

Why and How? Perception Attitude Intention Reality Ignorance Irresponsibility and Lack of Knowledge

A SWOT analysis on mass media: 

A SWOT analysis on mass media Strength Positive Attitude Sensitive about Farmers problem Special page and chunk for agriculture Weakness Lack of Specialized Knowledge Lack of Proper feedback system Top Down information System Absence of a Standard Information Flow Quality of Information

A SWOT analysis on mass media: 

A SWOT analysis on mass media Opportunity Policy Makers attention Training Facilities Government Attitude on the issue Threats Ill Motive or negative Attitude Unethical behavior Ignorance on consequences

Current Information Flow: 

Current Information Flow Source Research Extension Government AIS FLID TV NEWSPAPER OTHER CHANNEL M A S S

Problem Regarding Effective Communication: 

Problem Regarding Effective Communication Absence of Feedback System Lack of Knowledge of Different Stakeholder Absence of Communication Research System Inappropriate Communication Technique (Content, Design, language, Selection of Channel)

What can we do?: 

What can we do? We should Work for Efficient and Effective use of Mass Media. It should be Follow the Rule and able to attain the Goal

Increase Efficiency: 

Increase Efficiency We need a proper feedback system Communication System Research Research on Contents and Material Resource building and Mobilization Optimum use of different option Follow the rules and principles of communication (Ethics, Consequences, etc)

Increase Effectiveness: 

Increase Effectiveness Determine the Goal (specific Objectives) Make an Action plan and set the Priorities Ensure the result, no matter how it will be attained Calculate cost benefit ratio (if the benefit is more then cost, then nobody will mind) Communication Training Need Based Communication Bottom-up Communication System

Recommendations: 

Recommendations Set up research and evaluation system on mass communication activities under AIS Create alternative approaches on communication process To Develop Human Resource on Agricultural Information and Communication Ensure effectiveness and farmers' benefits through Communication Use Farmer Knowledge Location Specific or Farmer specific Content Development Create Network Between Mass Communication Activist

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A journey of a thousand miles Begins with a single step Lets Start

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Thanks