logging in or signing up fmcg riyamehta Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 51 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 07, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: SMT.CHANDIBAI HIMATHMAL MANSUKHANI COLLEGE Presented by: HARSHA MATTA SYBFM CHM COLLEGE ULHASNAGARPowerPoint Presentation: FAST MOVING CONSUMER GOODSIntroduction: Introduction Also known as Consumer Packaged Goods (CPG) Well established distribution network, Low penetration levels, Absolute profit made on FMCG products is relatively small but they sell in large quantity & earn large profits, Intense competition between the organized and unorganized segments, Lower per capital consumption & Low operating cost .SWOT Analysis: SWOT AnalysisPowerPoint Presentation: FMCG Category & Products Household Care e.g. laundry soaps, mosquito repellents, dish cleaners etc. Food & Beverages e.g. soft drinks, bakery products, tea, coffee, vegetables etc. Personal Care e.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc .PowerPoint Presentation: Packaging Attractive packs Vibrant colors Pack will show the important feature of product Protective packaging( bru coffee) Size wise packing (Navratna oil and Colgate) According to segmentation of Market Packaging should be enhanced time by time Affordable packs ( coca cola 200 ml).PowerPoint Presentation: Advertisement Huge investment on advertisement Frequent broadcast Specially during peak hours During live matches During popular TV shows Target TV channels ( M TV, V TV) Through banners, posters, trial packs, events, hoardings, radio etc. Based on Market ResearchPowerPoint Presentation: Why Advertisement? As a reminder To inform about our product To show the success of brand To attract the customers To hamper the unsecured mind of consumer (e.g. saffola,dettol) To arise the need purposely To attach consumer emotionally with product To show facts and figures of productsHindustan Unilever Limited: Hindustan Unilever Limited Earlier known as Hindustan lever limited. It was formed in 1933 as lever brothers India limited Headquartered in Mumbai. Hul is the market leader in Indian products such as tea, soaps, detergentsetc. The company’s statement of corporate purpose is to ³meet the everyday needs of people, everywhere.´ The company was renamed in late June 2007 to³ Hindustan unilever limited. Hul holds 100 factories across India for manufacturing its diverse product range .PowerPoint Presentation: ITC ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 bln and a turnover of US $ 6 bln. ITC ranks among India's 10 Most Valuable (company)Brands. While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri -Export. ITC is rated among the World's Best Big Companies. BOARD OF DIRECTORSDomestic Players : Domestic Players Britannia India Ltd. (BIL) Dabur India Ltd. Indian Tobacco Corporation Ltd. (ITCL) Marico Nirma Ltd.Foreign Players: Cadbury India Ltd. (CIL) Cargill Coca-Cola Colgate Palmolive India H.J. Heinz Co. Hindustan Lever Ltd. (HLL) Nestle India Ltd. Procter & Gamble Foreign Players You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
fmcg riyamehta Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 51 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 07, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: SMT.CHANDIBAI HIMATHMAL MANSUKHANI COLLEGE Presented by: HARSHA MATTA SYBFM CHM COLLEGE ULHASNAGARPowerPoint Presentation: FAST MOVING CONSUMER GOODSIntroduction: Introduction Also known as Consumer Packaged Goods (CPG) Well established distribution network, Low penetration levels, Absolute profit made on FMCG products is relatively small but they sell in large quantity & earn large profits, Intense competition between the organized and unorganized segments, Lower per capital consumption & Low operating cost .SWOT Analysis: SWOT AnalysisPowerPoint Presentation: FMCG Category & Products Household Care e.g. laundry soaps, mosquito repellents, dish cleaners etc. Food & Beverages e.g. soft drinks, bakery products, tea, coffee, vegetables etc. Personal Care e.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc .PowerPoint Presentation: Packaging Attractive packs Vibrant colors Pack will show the important feature of product Protective packaging( bru coffee) Size wise packing (Navratna oil and Colgate) According to segmentation of Market Packaging should be enhanced time by time Affordable packs ( coca cola 200 ml).PowerPoint Presentation: Advertisement Huge investment on advertisement Frequent broadcast Specially during peak hours During live matches During popular TV shows Target TV channels ( M TV, V TV) Through banners, posters, trial packs, events, hoardings, radio etc. Based on Market ResearchPowerPoint Presentation: Why Advertisement? As a reminder To inform about our product To show the success of brand To attract the customers To hamper the unsecured mind of consumer (e.g. saffola,dettol) To arise the need purposely To attach consumer emotionally with product To show facts and figures of productsHindustan Unilever Limited: Hindustan Unilever Limited Earlier known as Hindustan lever limited. It was formed in 1933 as lever brothers India limited Headquartered in Mumbai. Hul is the market leader in Indian products such as tea, soaps, detergentsetc. The company’s statement of corporate purpose is to ³meet the everyday needs of people, everywhere.´ The company was renamed in late June 2007 to³ Hindustan unilever limited. Hul holds 100 factories across India for manufacturing its diverse product range .PowerPoint Presentation: ITC ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 bln and a turnover of US $ 6 bln. ITC ranks among India's 10 Most Valuable (company)Brands. While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri -Export. ITC is rated among the World's Best Big Companies. BOARD OF DIRECTORSDomestic Players : Domestic Players Britannia India Ltd. (BIL) Dabur India Ltd. Indian Tobacco Corporation Ltd. (ITCL) Marico Nirma Ltd.Foreign Players: Cadbury India Ltd. (CIL) Cargill Coca-Cola Colgate Palmolive India H.J. Heinz Co. Hindustan Lever Ltd. (HLL) Nestle India Ltd. Procter & Gamble Foreign Players