SEO Training | Coimbatore, Chennai, Bangalore

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Presentation Description

SEO training, Digital Marketing Training, Web Design Training, WordPress training provided for Job seekers in Coimbatore, Chennai, Bangalore etc. Address:Sri Ganapathy Illam, 97A, NSR Rd, A.K.Nagar, Nesavaalar Colony, Saibaba Colony, Coimbatore, Tamil Nadu 641011 Website: Phone:0422 420 8899


Presentation Transcript

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 SEO stands for “search engine optimization.”  Search engine optimization SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.  SEO may target different kinds of search including image search video search academic search news search and industry-specific vertical search engines.  SEO differs from Local SEO.  The SEO is more focused on national searches where the latter is focused on local searches. What Is SEO / Search Engine Optimization SRIWebEO

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• In search engine optimization On-page Optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. • These factors are controlled by you or by coding on your page. • Examples of on-page optimization include actual HTML code meta- tags keyword placement and keyword density. On Page Optimization is one of the very first step of SEO which every webmaster should look into. On Page Optimization SRIWebEO

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• Title Optimization • Mega-tags Optimization • HTML tag Optimization • Keyword Optimization • URL Optimization • Link Optimization • Image Optimization Some Of The Important Page Optimization SRIWebEO

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TITLE OPTIMIZATION • A Title tag should be short but should be descriptive. • Title tag is the first thing that is shown and indexed by search engines. • Each of your own pages should have own and unique title including main keywords for that page SRIWebEO

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META DESCRIPTION • These descriptions are an important place to include relevant keywords for the content as these are used within the search results. • A site’s meta description should contain a brief description of the websites focusing on the areas and services that our business is specialized in. • If meta description is too generic and isn’t written too well then our site will be simply ignored. SRIWebEO

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METATAGS OPTIMIZATION • For each of our pages we can include a set of keywords in the form of meta-tags. • It should be the relevant keyword of our content. SRIWebEO

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URL STRUCTURE • URLs brings better crawling. • Shorter URLs perform better in search engine results. • URLs which include targeted keywords also perform better. • The location of these keywords perform a major influence. • For example would perform better than etc. SRIWebEO

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BODY TAGS H1 H2 H3 H4 ETC. • When writing your articles you should break up your content into smaller sections paragraphs to make it easier for people to read. • These sections can be given heading which is where H1 H2 H3 H4 etc. tags are used. • Generally H1 tags are reserved for your main page title with subsequent headings being issued H2 H3 etc. • Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. SRIWebEO

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KEYWORD DENSITY • Including relevant keywords throughout the content is very important as it helps search engines work out what your content is about. • Stuffing your site with too many keywords can make your site unreadable. • This can lead to your site being banned from search engines. • To avoid this try to keep your keyword density to roughly 2-5. • If you find this hard get out a thesaurus and broaden your writing vocabulary. • This way you are still writing about the same thing without risk of being banned. SRIWebEO

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LINK OPTIMIZATION • It is important to optimize your internal external outbound links for search engines as well as to give your visitors a better navigation. • Iinternal links can be a useful weapon in your SEO arsenal. • It helps to build the relevancy of a page to relevant keywords and phrases and also helps to increase the Google PageRank of your pages. • There are a number of different methods that you can use to improve your internal linking structure. • The main being: content links and permanent navigation links. • For bloggers content links are very useful when used properly. SRIWebEO

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IMAGE OPTIMIZATION • Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. • You can utilise these images to help improve your site SEO. • All your uploaded images have titles so treat them just the same as your page titles. • Including relevant keywords can help people find your site when searching on Google Images. • You can also include Alt Text and Descriptions for your images making them even more useful with SEO. SRIWebEO

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OFFPAGE OPTIMIZATION • Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings such as social networking article submission forum blog marketing etc.. • These are measures that help create as many high-quality backlinks as possible. SRIWebEO

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Some Of The Most Effective OFF Page Techniques • Social Networking Sites • Blogging • Blog Marketing • Forum Marketing • Search Engine Submission • Directory Submission • Social Bookmarking • Link Exchange • Link Baiting • Photo Sharing • Video Marketing • Business Reviews • Local Listings • Article Submission • Social Shopping Network • Press Release Promotion • Document Sharing • PPC Ad Campaign SRIWebEO

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• Social Networking known as “Online Reputation Management” getting involved with social media sites is the fundamental step with which you begin to advertise market and build your online reputation. • You need to sign up to the most popular social networking sites such as Facebook LinkedIn Twitter Google+ etc. and create yourself a profile of your own. • This allows you to extend your online network of contacts to connect and interact with your friends to share things with each other and most importantly promote your website/blog and help build your online reputation. SOCIAL NETWORKING SITES SRIWebEO

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BLOGGING • This is one of the most powerful ways to promote your company/website online. • Write a blog of your own for your company/website and include lots of unique content. • Be precise in what youre trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. • You can also promote your blog/website by posting comments in other service-related blogs. • If youre not very good at writing content for blog posts hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view. SRIWebEO

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BLOG MARKETING • Post comments on other blogs within the same niche as yours which allow you to add a link in the comments section. • These links can then be crawled by search engines helping to point them towards your site. • These blogs are commonly referred to as “Do- Foll o w ” Blogs SRIWebEO

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• Find forums online that are related to your sites and get involved within that community. • Reply to threads answer peoples questions offer advice etc. • This all helps to build up your reputation as someone who is an expert within that niche. • Try to use “Do- F oll ow” Forums so that you can include a link to your site within your signature which helps search engines crawl your site. FORUM MARKETING SRIWebEO

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SEARCH ENGINE SUBMISSION • Search engines will eventually find your site online but that can take a while. • To speed everything up you should submit your website to the most popular search engines like Google Yahoo Bing etc. SRIWebEO

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DIRECTORY SUBMISSION • It is purely based on how effectively we are selecting directories and how efficiently we are choosing the category for submission. • We could submit to general directories but for maximum effect we are better off submitting to DMOZ Yahoo Directory ZoomInfo One Mission Pegasus etc. SRIWebEO

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SOCIAL BOOKMARKING • Social Bookmarking is yet another powerful way of promoting your website but nowadays most people are spamming social bookmarking sites without knowing how to use them. • Since content in these websites update frequently. • Do some social bookmarking in popular bookmarking sites like Digg Delicious StumbleUpon Propeller etc. • You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. • This may increase your website traffic based on how effectively you have participated. SRIWebEO

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LINK EXCHANGE Exchange links with service-related websites can help increase your link popularity which is a major factor of Googles PageRank algorithm. SRIWebEO

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LINK BAITING • Suppose you have copied/published another websites news or content in your blog/website. • Dont forget to place their website link as a reference. • Do it for others and if your content is trustworthy let others do it for you. • This is another way to increase your link popularity. SRIWebEO

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PHOTO SHARING • Publish/share your website product pictures and make them public. • Let your friends see them and comment on them too which will help drive traffic towards your website. • Do this in major photo sharing websites like Flickr Picasa Photo Bucket Picli etc. SRIWebEO

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VIDEO MARKETING Like with photo sharing you can publish/share your product videos expert opinions and reviews of your product and make them public in YouTube Metacafe Dailymotion etc. SRIWebEO

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BUSINESS REVIEWS Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll Kaboodle Stylefeeder etc. SRIWebEO

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LOCAL LISTINGS • Instead of going global and facing huge competition make your website local so that search engines can easily view your website and fetch the content. • This will help you to reach a targeted audience. Submit your website to Google Local Maps Yahoo Local Yellow Pages Superpages Hotfrog etc. SRIWebEO

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ARTICLE SUBMISSION • Write articles of your own and submit them to popular article sites like Ezine Go Articles Now Public Buzzle etc. • This will help you to attain some deep links for your website SRIWebEO

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SOCIAL SHOPPING NETWORK • If you own an e-commerce website this is a good strategy for advertising and easily branding your products for free. • Submit your products to Google Product Search Yahoo Online Shopping MSN Online Shopping and other major social shopping network sites like Kaboodle Style Feeder Wists Five Limes Buzz Shout Ohmybuzz etc. SRIWebEO

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PRESS RELEASE PROMOTION If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease Open PR PR Leap etc. This will help you to publish your site in Google News. SRIWebEO

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DOCUMENT SHARING Share your website documents like business documents information brochures and slides in Google Docs Slide Share etc. This will help you brand your website. SRIWebEO

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PPC AD CAMPAIGN When none of the above strategies work for you go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC. SRIWebEO

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